{"id":1901,"date":"2010-10-21T09:48:20","date_gmt":"2010-10-21T07:48:20","guid":{"rendered":"http:\/\/www.elblogdeimf.com\/?p=1901"},"modified":"2023-01-09T16:32:47","modified_gmt":"2023-01-09T15:32:47","slug":"los-5-grandes-errores-del-email-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/","title":{"rendered":"Los 5 grandes errores del email marketing"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/\" data-essbisPostTitle=\"Los 5 grandes errores del email marketing\" data-essbisHoverContainer=\"\"><p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/wp-content\/uploads\/2010\/10\/EmailMarketing.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-1904\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/wp-content\/uploads\/2010\/10\/EmailMarketing-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>\u00bfHas estado experimentando problemas con tu campa\u00f1a de correo electr\u00f3nico de marketing? \u00a1No est\u00e1s solo! A continuaci\u00f3n, se presentan los cinco errores m\u00e1s comunes del correo electr\u00f3nico de marketing y c\u00f3mo evitarlos.<\/p>\n<p>El correo electr\u00f3nico de <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">marketing<\/a><\/strong> es una herramienta valiosa para llegar a los clientes y promocionar productos o servicios. Sin embargo, tambi\u00e9n es f\u00e1cil cometer errores que pueden afectar la efectividad de la campa\u00f1a. A continuaci\u00f3n, se presentan los cinco errores m\u00e1s comunes del correo electr\u00f3nico de marketing y c\u00f3mo evitarlos.<\/p>\n<ul>\n<li>Utilizar una lista de correo desactualizada o no segmentada: Aseg\u00farate de utilizar una lista de correo actualizada y segmentada para que tus correos electr\u00f3nicos lleguen a las personas correctas.<\/li>\n<li>No personalizar el correo electr\u00f3nico: Utiliza datos del cliente, como su nombre y su historial de compras, para personalizar el correo electr\u00f3nico y hacer que se sienta m\u00e1s relevante para ellos.<\/li>\n<li>No tener una llamada a la acci\u00f3n clara: Aseg\u00farate de incluir una llamada a la acci\u00f3n clara y concisa en el correo electr\u00f3nico para que los destinatarios sepan exactamente qu\u00e9 deben hacer a continuaci\u00f3n.<\/li>\n<li>No optimizar para dispositivos m\u00f3viles: Muchas personas leen sus correos electr\u00f3nicos en sus dispositivos m\u00f3viles, as\u00ed que aseg\u00farate de que tu correo electr\u00f3nico se vea bien en pantalla peque\u00f1a.<\/li>\n<li>No realizar pruebas A\/B: Realiza pruebas A\/B para comparar diferentes versiones del correo electr\u00f3nico y determinar cu\u00e1l es m\u00e1s efectiva.<\/li>\n<\/ul>\n<p>El correo electr\u00f3nico de marketing es una herramienta poderosa para llegar a los clientes y promocionar productos o servicios. Sin embargo, es importante evitar cometer errores comunes para asegurarse de que la campa\u00f1a sea efectiva. Utiliza una lista de correo actualizada y segmentada, personaliza el correo electr\u00f3nico, incluye una llamada a la acci\u00f3n clara, optimiza para dispositivos m\u00f3viles y realiza pruebas A\/B para obtener los mejores resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/\" data-essbisPostTitle=\"Los 5 grandes errores del email marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":""},"categories":[123,277],"tags":[111,840,273],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u25b7 Los 5 grandes errores del email marketing &bull; IMF<\/title>\n<meta name=\"description\" content=\"\u00bfHas estado experimentando problemas con tu campa\u00f1a de correo electr\u00f3nico de marketing? \u00a1No est\u00e1s solo! A continuaci\u00f3n, se presentan los cinco errores m\u00e1s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 5 grandes errores del email marketing\" \/>\n<meta property=\"og:description\" content=\"\u00bfHas estado experimentando problemas con tu campa\u00f1a de correo electr\u00f3nico de marketing? \u00a1No est\u00e1s solo! A continuaci\u00f3n, se presentan los cinco errores m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"El blog de IMF\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-21T07:48:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-09T15:32:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/wp-content\/uploads\/2010\/10\/EmailMarketing-150x150.jpg\" \/>\n<meta name=\"author\" content=\"Lydia Rocha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IMFFORMACION\" \/>\n<meta name=\"twitter:site\" content=\"@IMFFORMACION\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lydia Rocha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/\"},\"author\":{\"name\":\"Lydia Rocha\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/#\/schema\/person\/e9987d4fb03ab75140d897b665f96a2d\"},\"headline\":\"Los 5 grandes errores del email marketing\",\"datePublished\":\"2010-10-21T07:48:20+00:00\",\"dateModified\":\"2023-01-09T15:32:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/\"},\"wordCount\":341,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/#organization\"},\"keywords\":[\"correo electronico\",\"marketing digital\",\"master de marketing\"],\"articleSection\":[\"Comunidad IMF\",\"Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/comunidad-imf\/los-5-grandes-errores-del-email-marketing\/\",\"name\":\"\u25b7 Los 5 grandes errores del email marketing &bull; IMF\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/corporativo\/#website\"},\"datePublished\":\"2010-10-21T07:48:20+00:00\",\"dateModified\":\"2023-01-09T15:32:47+00:00\",\"description\":\"\u00bfHas estado experimentando problemas con tu campa\u00f1a de correo electr\u00f3nico de marketing? \u00a1No est\u00e1s solo! 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