{"id":1070,"date":"2013-09-25T07:26:00","date_gmt":"2013-09-25T07:26:00","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1070"},"modified":"2022-10-26T10:12:27","modified_gmt":"2022-10-26T08:12:27","slug":"redes-sociales-verticales","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-verticales\/","title":{"rendered":"Redes sociales verticales: hay vida m\u00e1s all\u00e1 de Twitter"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4175264813\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-verticales\/\" data-essbisPostTitle=\"Redes sociales verticales: hay vida m\u00e1s all\u00e1 de Twitter\" data-essbisHoverContainer=\"\"><p><span style=\"color: #333333;\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1092\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales.jpg\" alt=\"Redes Sociales Verticales\" width=\"417\" height=\"276\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales.jpg 640w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales-300x198.jpg 300w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/a>No s\u00f3lo de Facebook, Twitter y Linkedin vive el community manager: las <strong>redes sociales verticales<\/strong> no son tan conocidas por el gran p\u00fablico, pero s\u00ed por grupos de personas con intereses comunes espec\u00edficos.<\/span><\/p><div class=\"blogs-contenido\" id=\"blogs-305147851\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><span style=\"color: #333333;\"><strong>Imagina que eres una marca<\/strong> que comercializa productos l\u00e1cteos, entre ellos nata y mantequilla: es impensable renunciar a incluir Facebook en tu estrategia de social media, pero quiz\u00e1s pudieras conectar mejor con tu target en una red como <span style=\"color: #800000;\"><a title=\"Qu\u00e9 hay en la Nevera: redes sociales verticales para cocinillas\" href=\"http:\/\/www.quehayenlanevera.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\"><strong>\u00bfQu\u00e9 hay en la nevera?<\/strong><\/span><\/a><\/span>, <span style=\"color: #800000;\"><a title=\"Kukers: redes sociales verticales de recetas\" href=\"http:\/\/www.kukers.com\/kukers-tu-red-social-de-recetas-de-cocina\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\"><strong>Kukers<\/strong><\/span><\/a><\/span>, o <span style=\"color: #800000;\"><a title=\"GroupRecipe: redes sociales verticales para foodies\" href=\"http:\/\/www.grouprecipes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\"><strong>GroupRecipes<\/strong> <\/span><\/a><\/span>donde todos los usuarios son clientes potenciales, \u00a0puesto que son amantes de la cocina y usuarios habituales de productos como los tuyos.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Que_son\"><\/span><span style=\"color: #333333;\"><strong>Qu\u00e9 son<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5361050239\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5361050239\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-verticales\/#Que_son\" >Qu\u00e9 son<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-verticales\/#Ventajas\" >Ventajas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-verticales\/#Para_que_pueden_ser_utiles_las_redes_sociales_verticales\" >Para qu\u00e9 pueden ser \u00fatiles las redes sociales verticales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-verticales\/#Realidad_consolidada_o_tendencia_venidera\" >Realidad consolidada o tendencia venidera<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"color: #333333;\">Las redes sociales verticales son aquellas que agrupan a usuarios en torno a una<strong> tem\u00e1tica espec\u00edfica<\/strong>, en oposici\u00f3n a las horizontales como Twitter, donde tienen cabida todo tipo de contenidos e intereses. Algunas son m\u00e1s verticales que otras: mientras que\u00a0<span style=\"color: #800000;\"><a title=\"Minube: redes sociales verticales de viajeros\" href=\"http:\/\/www.minube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\"><strong>Minube<\/strong> <\/span><\/a><\/span>es una red de viajeros de todo tipo, en cambio <span style=\"color: #800000;\"><a title=\"Blablacar: redes sociales verticales para compartir coche\" href=\"http:\/\/www.blablacar.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\"><strong>BlaBlaCar<\/strong> <\/span><\/a><\/span>se limita a trayectos en coche compartidos.<\/span><\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales_womenalia.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1096 alignright\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales_womenalia-300x111.jpg\" alt=\"Redes Sociales Verticales: Womenalia\" width=\"300\" height=\"111\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales_womenalia-300x111.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales_womenalia.jpg 850w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ventajas\"><\/span><span style=\"color: #333333;\">Ventajas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #333333;\">\u00bfPor qu\u00e9 destinar recursos a una red social profesional como <span style=\"color: #800000;\"><a title=\"Womenalia: redes sociales verticales para mujeres\" href=\"http:\/\/www.womenalia.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\"><strong>Womenalia<\/strong><\/span><\/a><\/span>, con menos usuarios que Linkedin? \u00bfEl ROI en <span style=\"color: #800000;\"><a title=\"Lecturalia: redes sociales verticales para escritores y lectores\" href=\"http:\/\/www.lecturalia.com\/comunidad\/portada\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\"><strong>Lecturalia<\/strong><\/span><\/a><\/span>\u00a0ser\u00e1 suficiente como para que compense una estrategia a largo plazo? En social media no hay garant\u00edas, pero lo cierto es que, como dice el experto Enrique Dans, \u201c<span style=\"color: #800000;\"><strong><a title=\"Entrevista a Enrique Dans\" href=\"https:\/\/www.imf-formacion.com\/blog\/corporativo\/encuentros-digitales\/entrevista-enrique-dans-3\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">las redes sociales no significan dirigirse a cuanta m\u00e1s gente mejor<\/span><\/a><\/strong><\/span>\u201d, sino dirigirse a tus p\u00fablicos objetivos. De la misma raz\u00f3n que segmentamos nuestras campa\u00f1as de e-mailing, puede interesarnos limitar la cantidad (usuarios de la red social) a favor de la calidad (intereses relacionados con la actividad de la empresa).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Para_que_pueden_ser_utiles_las_redes_sociales_verticales\"><\/span><span style=\"color: #333333;\">Para qu\u00e9 pueden ser \u00fatiles las redes sociales verticales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><span style=\"color: #333333;\">Branding<\/span><\/li>\n<li><span style=\"color: #333333;\">Posicionamiento<\/span><\/li>\n<li><span style=\"color: #333333;\">Engagement<\/span><\/li>\n<li><span style=\"color: #333333;\">Nuevos segmentos de mercados<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Realidad_consolidada_o_tendencia_venidera\"><\/span><span style=\"color: #333333;\">Realidad consolidada o tendencia venidera<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #333333;\">\u00c9ste es el quid de la cuesti\u00f3n. Las redes sociales verticales no nacieron ayer: los especialistas en <span style=\"color: #800000;\"><strong><a title=\"M\u00e1ster de Marketing Digital\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">marketing online<\/span><\/a><\/strong><\/span> llevan <strong>a\u00f1os hablando de ellas<\/strong>. Sin embargo, como el marketing m\u00f3vil hasta hace poco, a\u00fan no han eclosionado como elemento estrat\u00e9gico de comunicaci\u00f3n digital. Entonces, \u00bfcu\u00e1ndo podremos decir que el uso de redes verticales en los departamentos de marketing ser\u00e1 una realidad consolidada? Es dif\u00edcil hacer pron\u00f3sticos en un entorno tan cambiante como Internet, pero lo cierto es que a medida que las redes horizontales se vean saturadas de marcas, y la competencia en ellas sea cada vez mayor, las redes sociales verticales se convertir\u00e1n en una alternativa cada vez m\u00e1s atractiva donde destacar ser\u00e1 menos costoso, es decir, <strong>m\u00e1s rentable<\/strong>.<\/span><\/p><div class=\"blogs-contenido_3\" id=\"blogs-2097922976\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div><div class=\"blogs-contenido_2\" id=\"blogs-1957655421\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales_mapa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1095 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales_mapa-300x279.jpg\" alt=\"Redes Sociales Verticales: infograf\u00eda de iRedes\" width=\"300\" height=\"279\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales_mapa-300x279.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales_mapa-1024x955.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/09\/IMF_blog-mark_redes-sociales-verticales_mapa.jpg 1679w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"color: #333333;\">M\u00e1s ejemplos de redes sociales verticales en el<\/span>\u00a0<span style=\"color: #800000;\"><strong><a title=\"Ejemplos de redes sociales verticales\" href=\"http:\/\/smrevolution.es\/blog\/ejemplos-de-redes-sociales-verticales\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"color: #800000;\">blog de #SMrevolution<\/span><\/a><\/strong><\/span>.\u00a0<span style=\"color: #333333;\">Y algunos<\/span><span style=\"color: #800000;\"><span style=\"color: #333333;\">\u00a0<\/span><strong><a title=\"Ejemplos de redes sociales verticales poco convencionales\" href=\"http:\/\/mashable.com\/2013\/06\/13\/bizarre-social-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #800000;\">ejemplos menos convencionales<\/span><\/a><\/strong><\/span>\u00a0<span style=\"color: #333333;\">que no creer\u00edas que existen<\/span><\/p>\n<p><span style=\"color: #333333;\">\ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-verticales\/\" data-essbisPostTitle=\"Redes sociales verticales: hay vida m\u00e1s all\u00e1 de Twitter\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":1092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[51,24,101,6,23,29,25],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-community-manager","tag-facebook","tag-linkedin","tag-marketing-online-2","tag-redes-sociales","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redes sociales verticales: hay vida m\u00e1s all\u00e1 de Twitter.<\/title>\n<meta name=\"description\" content=\"No s\u00f3lo de Facebook, Twitter y Linkedin vive el community manager: las redes sociales verticales no son tan 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