{"id":10785,"date":"2020-09-09T16:00:15","date_gmt":"2020-09-09T14:00:15","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=10785"},"modified":"2020-09-10T13:04:19","modified_gmt":"2020-09-10T11:04:19","slug":"5-ejemplos-big-data-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/","title":{"rendered":"5 ejemplos del uso de Big Data en Marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1619153822\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/\" data-essbisPostTitle=\"5 ejemplos del uso de Big Data en Marketing\" data-essbisHoverContainer=\"\">\n<p>El <strong>Big Data y el Marketing digital <\/strong>van intr\u00ednsecamente de la mano en el mundo de los negocios si estamos buscando<strong> buenas praxis y tener beneficios<\/strong>. Y es que, el Big Data proporciona una cantidad de informaci\u00f3n excelente para usar posteriormente en las <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">estrategias<\/a> de marketing<\/strong> que no podr\u00edamos haber imaginado si quiera en la d\u00e9cada de los 90 o el principio de los a\u00f1os 2000. Estamos viviendo el boom de los <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-big-data-business-intelligence?resaval=1\">datos<\/a> y c\u00f3mo usarlos depender\u00e1 de nosotros.<\/p><div class=\"blogs-contenido\" id=\"blogs-3095400992\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n\n\n\n<p>Vamos a ver unos <strong>ejemplos<\/strong> de c\u00f3mo puede cambiarnos la <strong>estrategia de marketing un buen uso del Big data<\/strong> y qu\u00e9 ventajas le podr\u00edamos sacar en cada momento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Big_Data_Marketing_con_Netflix\"><\/span>Big Data Marketing con Netflix<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab524fe21c4b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab524fe21c4b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/#Big_Data_Marketing_con_Netflix\" >Big Data Marketing con Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/#Big_Data_Big_Amazon\" >Big Data, Big Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/#Pulsometros_y_Nike\" >Puls\u00f3metros y Nike<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/#Apple_y_tus_datos\" >Apple y tus datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/#Candy_Crush_King\" >Candy Crush (King)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/#Articulos_que_te_pueden_interesar\" >Art\u00edculos que te pueden interesar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>A estas alturas, a no ser que vivas en la cima de una monta\u00f1a, dentro de una cueva o en otro planeta, conoces <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/netflix-revolucionando-marketing-contenidos\/\">Netflix<\/a><\/strong>. Y es que, esta plataforma que apenas lleva unos a\u00f1os con nosotros, se ha convertido en referente para much\u00edsimas producciones audiovisuales.<\/p>\n\n\n\n<p><strong>Los VOD<\/strong> (v\u00eddeos bajo demanda) como <strong>Netflix, HBO, Prime<\/strong> y los centenares que hay, est\u00e1n cobrando m\u00e1s sentido que nunca. La pandemia, el no poder ir al cine y el ser m\u00e1s exigentes con lo que vemos ha relegado la televisi\u00f3n convencional a un plano m\u00e1s secundario.<\/p>\n\n\n\n<p>Todo el \u00e9xito que tiene Netflix <strong>ser\u00eda imposible sin el buen uso que hicieron del Big Data<\/strong>. Netflix no es solo una buena idea, sino una <strong>buena ejecuci\u00f3n de los datos<\/strong>. A trav\u00e9s del tiempo, Netflix fue guardando todos los gustos de los usuarios, las horas en las que m\u00e1s ve\u00edan la plataforma, el tiempo medio que le dedicaban a cada cap\u00edtulo de una serie y acab\u00f3 creando la suya propia: <a href=\"https:\/\/es.wikipedia.org\/wiki\/House_of_Cards_(serie_de_televisi%C3%B3n)\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>House of Cards.<\/strong> <\/a><\/p><div class=\"blogs-contenido_3\" id=\"blogs-1030527189\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n\n\n\n<p>Debido a que casi todos coincid\u00edamos en que nos gustaba el drama, la pol\u00edtica, sensualidad y  poder, Netflix decidi\u00f3 apostar por la m\u00edtica serie de Kevin Spacey y acert\u00f3 de lleno. Los dramas a parte del actor no fueron ocasionados por el big data en este caso.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b10ffa-f9, .wp-block-kadence-advancedheading.kt-adv-heading_b10ffa-f9[data-kb-block=\"kb-adv-heading_b10ffa-f9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b10ffa-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_b10ffa-f9[data-kb-block=\"kb-adv-heading_b10ffa-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_b10ffa-f9\" class=\"kt-adv-heading_b10ffa-f9 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Big_Data_Big_Amazon\"><\/span>Big Data, Big Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Amazon<\/strong>, otro de los gigantes del mundo de internet lo es gracias al <strong>uso masivo de los datos<\/strong>, gracias al Big Data. No es raro que pidamos casi cualquier cosa a trav\u00e9s de Amazon. <strong>En IMF, hicimos una visita <\/strong>a sus almacenes donde nos quedamos alucinados con la cantidad de productos que tienen y c\u00f3mo los organizan. Esto ha sido posible gracias al uso directo de los datos masivos.<\/p>\n\n\n\n<p>Amazon usaba los <strong>datos de los usuarios para hacer listas<\/strong> de recomendaciones, comunicaciones y dem\u00e1s acciones \u00fatiles <strong>basadas en el \u00abSmall Data\u00bb<\/strong>. No obstante, no es en el Small Data donde radica el \u00e9xito de la empresa. Podemos ver que Amazon ha ido creando <strong>cat\u00e1logos de productos<\/strong> nuevos continuamente. Esto ha sido debido a que <strong>bas\u00e1ndose en el marketing predictivo que nos ofrece el Big Data<\/strong>, ha sido capaz de anticiparse a las tendencias de los consumidores. Todo unos visionarios.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_cbd1c7-29, .wp-block-kadence-advancedheading.kt-adv-heading_cbd1c7-29[data-kb-block=\"kb-adv-heading_cbd1c7-29\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cbd1c7-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_cbd1c7-29[data-kb-block=\"kb-adv-heading_cbd1c7-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_cbd1c7-29\" class=\"kt-adv-heading_cbd1c7-29 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Pulsometros_y_Nike\"><\/span>Puls\u00f3metros y Nike<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Nike<\/strong> es otra de las grand\u00edsima empresas que hace uso del Big Data. Las grandes empresas deportivas pueden hacerse con una gran cantidad de datos para luego ir us\u00e1ndolos en diversas campa\u00f1as y acciones de marketing. Pero no solo se hacen con los datos de los usuarios a trav\u00e9s de compras o de visitantes a su web y redes sociales. Nike (entre otras) ha ido m\u00e1s all\u00e1 y ha establecido una <strong>gran red de productos que se basan en la salud<\/strong>. APPs m\u00f3viles que registran tu actividad f\u00edsica, tus pulsaciones, tus h\u00e1bitos y las tendencias que tienes.<\/p>\n\n\n\n<p>De esta forma, con estos datos, Nike es capaz de ir creando <strong>productos y servicios nuevos basados en lo que el consumidor el est\u00e1 diciendo<\/strong>. As\u00ed, para el consumidor, que Nike haya sacado el producto adecuado cuando m\u00e1s lo necesitaba ser\u00e1 una alegre coincidencia, mientras que, realmente, estar\u00e1 muy estudiado.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1384fb-d8, .wp-block-kadence-advancedheading.kt-adv-heading_1384fb-d8[data-kb-block=\"kb-adv-heading_1384fb-d8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1384fb-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1384fb-d8[data-kb-block=\"kb-adv-heading_1384fb-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_1384fb-d8\" class=\"kt-adv-heading_1384fb-d8 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Apple_y_tus_datos\"><\/span>Apple y tus datos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cuando hablo de <strong>Apple<\/strong>, bien podr\u00eda estar hablando de <strong>Android o de Huawei<\/strong>. Las grandes compa\u00f1\u00edas que tienen un impacto directo sobre el mundo m\u00f3vil son muy propensas a usar el Big Data. Los millones de usuarios de Apple le est\u00e1n dando informaci\u00f3n valios\u00edsima a la empresa. No solo porque desde el m\u00f3vil le estemos diciendo exactamente qu\u00e9 nos descargamos, qu\u00e9 vemos o<strong> cuantos minutos usamos nuestros tel\u00e9fonos al d\u00eda<\/strong>, sino porque adem\u00e1s crean perif\u00e9ricos que ayudan a la recopilaci\u00f3n de estos datos.<\/p>\n\n\n\n<p>Los Apple TV o Apple Watch proporcionan a Apple una gran cantidad de datos que <strong>usan para fidelizar<\/strong> m\u00e1s y m\u00e1s a sus clientes. Por esto mismo es una de las <strong>empresas con m\u00e1s fanbase <\/strong>del planeta.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_42d2fa-38, .wp-block-kadence-advancedheading.kt-adv-heading_42d2fa-38[data-kb-block=\"kb-adv-heading_42d2fa-38\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_42d2fa-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_42d2fa-38[data-kb-block=\"kb-adv-heading_42d2fa-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_42d2fa-38\" class=\"kt-adv-heading_42d2fa-38 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Candy_Crush_King\"><\/span>Candy Crush (King)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La empresa de <strong>Candy Crush, King<\/strong>, basa sus decisiones de marketing en el big data. <strong>No es casualidad que sea una ni\u00f1a rubia y con pecas<\/strong> la imagen del juego o que los caramelos tengan una forma y color espec\u00edficos. Durante a\u00f1os, la empresa ha ido recogiendo todo tipo de informaci\u00f3n para llegar a las conclusiones de c\u00f3mo mostrarse ante el p\u00fablico para que este le reciba con los brazos abiertos.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2668160111\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n\n\n\n<p>S\u00e9, incluso, de primera mano, alg\u00fan artista de la empresa que decidi\u00f3 dejarla por el hecho de que esta no se mostrara inclusiva en su imagen al solo estar bas\u00e1ndolo en Big Data.<\/p>\n\n\n\n<p>Si est\u00e1s interesado en el uso del Big Data en el mundo del Marketing, te recomiendo dos M\u00e1sters de IMF que te ayudaran a especializarte para lograr ser un gran profesional del sector; el <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing y Comunicaci\u00f3n Digital<\/a> y el <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-big-data-business-intelligence?resaval=1\">M\u00e1ster en Big Data y Business Analytics<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Articulos_que_te_pueden_interesar\"><\/span>Art\u00edculos que te pueden interesar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AAcz8DbIaB\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/segmentacion-ventajas-big-data-marketing\/\">La segmentaci\u00f3n, una de las ventajas del Big Data en marketing<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abLa segmentaci\u00f3n, una de las ventajas del Big Data en marketing\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/segmentacion-ventajas-big-data-marketing\/embed\/#?secret=AAcz8DbIaB\" data-secret=\"AAcz8DbIaB\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"uKK7o3fidy\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-fidelizar-clientes\/\">C\u00f3mo fidelizar a los clientes: El papel de la comunidad y el Big Data<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abC\u00f3mo fidelizar a los clientes: El papel de la comunidad y el Big Data\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-fidelizar-clientes\/embed\/#?secret=uKK7o3fidy\" data-secret=\"uKK7o3fidy\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ECtFGxMvXR\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/big-data-estrategia-marketing\/\">C\u00f3mo aplicar el big data en la estrategia de marketing<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abC\u00f3mo aplicar el big data en la estrategia de marketing\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/big-data-estrategia-marketing\/embed\/#?secret=ECtFGxMvXR\" data-secret=\"ECtFGxMvXR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/\" data-essbisPostTitle=\"5 ejemplos del uso de Big Data en Marketing\" 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Marketing digital van unidos en el mundo de los negocios si estamos buscando buenas praxis y tener beneficios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ejemplos del uso de Big Data en Marketing\" \/>\n<meta property=\"og:description\" content=\"El Big Data y el Marketing digital van unidos en el mundo de los negocios si estamos buscando buenas praxis y tener beneficios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-ejemplos-big-data-marketing\/?o=5657\/page\/65\/page\/18\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" 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