{"id":10795,"date":"2020-09-09T12:33:09","date_gmt":"2020-09-09T10:33:09","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=10795"},"modified":"2021-01-28T23:02:25","modified_gmt":"2021-01-28T22:02:25","slug":"google-search-console-guia-sacar-mejor-partido","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-search-console-guia-sacar-mejor-partido\/","title":{"rendered":"Google Search Console: gu\u00eda para sacar el mejor partido a su nueva interfaz"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2944804060\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-search-console-guia-sacar-mejor-partido\/\" data-essbisPostTitle=\"Google Search Console: gu\u00eda para sacar el mejor partido a su nueva interfaz\" data-essbisHoverContainer=\"\">\n<p><strong>Google Search console<\/strong>, antes conocido como <strong>WebMaster Tools<\/strong> de <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/tecnologia\/category\/google\/\">Google<\/a><\/strong>, ha sido y es una herramienta imprescindible para el SEO y tener buenos resultados en los buscadores.<\/p><div class=\"blogs-contenido\" id=\"blogs-523054460\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n\n\n\n<p> Se trata del tel\u00e9fono directo con la compa\u00f1\u00eda que har\u00e1 saber a los robots de b\u00fasqueda que existimos. Vamos, con Google Search Console podremos posicionar m\u00e1s r\u00e1pido y mejor que si no lo usamos. Adem\u00e1s, es gratis, as\u00ed que lo mejor es que nos vayamos acostumbrando a su interfaz.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_dc48a9-e5, .wp-block-kadence-advancedheading.kt-adv-heading_dc48a9-e5[data-kb-block=\"kb-adv-heading_dc48a9-e5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_dc48a9-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_dc48a9-e5[data-kb-block=\"kb-adv-heading_dc48a9-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_dc48a9-e5\" class=\"kt-adv-heading_dc48a9-e5 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Para_que_sirve_Google_Search_Console\"><\/span><strong>Para qu\u00e9 sirve Google Search Console<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5371d1dbde\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5371d1dbde\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-search-console-guia-sacar-mejor-partido\/#Para_que_sirve_Google_Search_Console\" >Para qu\u00e9 sirve Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-search-console-guia-sacar-mejor-partido\/#Cosas_que_hacer_en_Search_Console\" >Cosas que hacer en Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-search-console-guia-sacar-mejor-partido\/#Enviar_una_URL_nueva_a_Google\" >Enviar una URL nueva a Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-search-console-guia-sacar-mejor-partido\/#Metricas_en_Google_Search_Console\" >M\u00e9tricas en Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-search-console-guia-sacar-mejor-partido\/#Enlace_de_interes\" >Enlace de inter\u00e9s<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Lo primordial, antes de usar una<strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/las-mejores-practicas-de-seo-para-optimizar-tu-web\/\"> herramienta SEO<\/a><\/strong>, es saber para qu\u00e9 sirve y, de esa forma, saber si nos es \u00fatil o no. En este caso ya os digo que no es \u00fanicamente \u00fatil, sino que, adem\u00e1s, es imprescindible. La herramienta sirve para llamar la atenci\u00f3n de Google.<\/p>\n\n\n\n<p>Os pongo en la siguiente situaci\u00f3n. Google, para rastrear internet, usa unos bots llamados GoogleBot (entre otros), com\u00fanmente llamados \u00abAra\u00f1as de b\u00fasqueda\u00bb. Ahora bien, Google tiene en su base de datos miles de millones de p\u00e1ginas diferentes de las diferentes webs.<\/p>\n\n\n\n<p> Aunque pueda parecer que, en el mundo virtual, todo es posible e ilimitado, rastrear cada una de esas p\u00e1ginas tiene un coste de tiempo para Google. Adem\u00e1s, cada d\u00eda se crean millones de p\u00e1ginas nuevas con URLs que Google no hab\u00eda conocido nunca, as\u00ed que, para descubrir sitios nuevos, Google tiene que rastrear dominios a trav\u00e9s de los enlaces o invent\u00e1ndose direcciones web. Una locura.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-638989190\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n\n\n\n<p>B\u00e1sicamente lo que hace Search Console es decir: \u00aboye, existo, manda una ara\u00f1a de b\u00fasqueda\u00bb. O bien: \u00aboye, he modificado esta web, vuelve a rastrearla para ponerme en mejores posiciones\u00bb. As\u00ed que, es imprescindible que aprendamos, cuanto antes, a usar esta herramienta de Google y su interfaz.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c10245-74, .wp-block-kadence-advancedheading.kt-adv-heading_c10245-74[data-kb-block=\"kb-adv-heading_c10245-74\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c10245-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_c10245-74[data-kb-block=\"kb-adv-heading_c10245-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_c10245-74\" class=\"kt-adv-heading_c10245-74 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Cosas_que_hacer_en_Search_Console\"><\/span><strong>Cosas que hacer en Search Console<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dentro de Search Console tenemos que tener claras ciertas rutinas para saber qu\u00e9 hacer en cada momento.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-1024x384.png\" alt=\"Google Search Console interfaz\" class=\"wp-image-10798\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-1024x384.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-300x112.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-768x288.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-1536x575.png 1536w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-2048x767.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Lo primordial es a\u00f1adir nuestra p\u00e1gina web a Google Search Console. Es decir, si tenemos un sitio web nuevo al que queremos hacerle un buen SEO, lo ideal es que empecemos introduciendo los c\u00f3digos de Analytics y de Search Console. Para ello bastar\u00e1 con dar de alta en Analytics nuestra web y a\u00f1adir una nueva propiedad en Search Console:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-1-1024x819.png\" alt=\"Google Search Console nuevo dominio\" class=\"wp-image-10800\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-1-1024x819.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-1-300x240.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-1-768x615.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-1.png 1186w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Os recomiendo que <strong>us\u00e9is el prefijo de URL<\/strong> para poder verificar la web con el propio c\u00f3digo de Analytics y as\u00ed no andamos liados poniendo m\u00e1s c\u00f3digos o entrando en el hosting.<\/p>\n\n\n\n<p>Una vez hayamos mandado la verificaci\u00f3n Google sabr\u00e1 que existimos y que queremos formar parte de su \u00edndice, pero, no es todo lo que tenemos que hacer. Search Console cambi\u00f3 su interfaz hace un tiempo y la costumbre a la anterior me dificult\u00f3 el proceso de aprendizaje, pero ahora que la uso desde hace un tiempo s\u00e9 que es bastante m\u00e1s sencillo. <\/p>\n\n\n\n<p>Lo siguiente que tenemos que hacer es mandar un Sitemap. Uno de los archivos m\u00e1s importantes para que Google tenga claro c\u00f3mo est\u00e1 construida nuestra p\u00e1gina web.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-2-1024x267.png\" alt=\"Search console Sitemaps\" class=\"wp-image-10805\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-2-1024x267.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-2-300x78.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-2-768x200.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-2-1536x401.png 1536w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-2-2048x534.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dentro de la pesta\u00f1a de Sitemap, solo tendremos que a\u00f1adir los que tengamos. Siempre recomiendo subir el general, el de post, el de p\u00e1ginas y el de im\u00e1genes si tuvi\u00e9semos. Para ello antes tendremos que generar el sitemap en nuestra web con un plugin o a mano.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1eece6-3d, .wp-block-kadence-advancedheading.kt-adv-heading_1eece6-3d[data-kb-block=\"kb-adv-heading_1eece6-3d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1eece6-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1eece6-3d[data-kb-block=\"kb-adv-heading_1eece6-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_1eece6-3d\" class=\"kt-adv-heading_1eece6-3d wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Enviar_una_URL_nueva_a_Google\"><\/span><strong>Enviar una URL nueva a Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El sitemap indica a Googlebot c\u00f3mo rastrear la web de forma eficiente, pero nos falta enviar las URls a Google para que las indexe de manera correcta. Esto lo haremos cada vez que cambiemos una p\u00e1gina y queramos darle prioridad a su posicionamiento o cuando montemos una web nueva o no est\u00e9 cogiendo bien una p\u00e1gina en el \u00edndice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"327\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-3-1024x327.png\" alt=\"Search Console rastrear url\" class=\"wp-image-10807\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-3-1024x327.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-3-300x96.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-3-768x245.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-3-1536x490.png 1536w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-3.png 1705w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Arriba del todo podremos ver una barra de direcciones donde podremos hacer un rastreo de nuestra web para solicitar su indexaci\u00f3n lo m\u00e1s r\u00e1pido posible.<\/p>\n\n\n\n<p>Como ves, es bastante simple de usar para ir dando los primeros pasos del rastreo. Tendr\u00edamos que comprobar los robots.txt para saber si estamos dando permisos correctos y ponernos a ver los datos.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ca21da-38, .wp-block-kadence-advancedheading.kt-adv-heading_ca21da-38[data-kb-block=\"kb-adv-heading_ca21da-38\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ca21da-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_ca21da-38[data-kb-block=\"kb-adv-heading_ca21da-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_ca21da-38\" class=\"kt-adv-heading_ca21da-38 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Metricas_en_Google_Search_Console\"><\/span><strong>M\u00e9tricas en Google Search Console<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por \u00faltimo tenemos las <strong>m\u00e9tricas<\/strong>. Algo que podr\u00edamos ver desde otras herramientas de pago o, buscando un poco, desde Analytics, pero que est\u00e1 m\u00e1s claro en el propio Search Console. Eso s\u00ed, suele tardar un poco en arrancar.<\/p>\n\n\n\n<p> La pesta\u00f1a \u00abRendimiento\u00bb va a ser la que nos genere los informes de c\u00f3mo est\u00e1 funcionando la web en Google. Cu\u00e1ntas b\u00fasquedas, clicks, CTR (s\u00ed, esto no es solo de Google Ads), impresiones y qu\u00e9 palabras clave est\u00e1n funcionando mejor.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-988859686\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n\n\n\n<p>Os ense\u00f1o una de mis gr\u00e1ficas para que le ech\u00e9is un vistazo a c\u00f3mo quedar\u00edan:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-4-1024x510.png\" alt=\"Google Search Console nueva interfaz rendimiento\" class=\"wp-image-10808\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-4-1024x510.png 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-4-300x149.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-4-768x383.png 768w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-4-1536x765.png 1536w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/09\/image-4-2048x1020.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Con esto podr\u00e9is ir sac\u00e1ndole el partido necesario a Google Search console. Aunque en sus profundidades os esperan muchos m\u00e1s datos, siempre tenemos que empezar por algo. Si ten\u00e9is alguna m\u00e9trica o gr\u00e1fica imprescindible para vosotros, no dud\u00e9is en ponerla en los comentarios :).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Masterclass: SEO - SEM, la gran v\u00eda en el bolsillo\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/Pf50miJx_Yc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enlace_de_interes\"><\/span>Enlace de inter\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"tstE17jAoE\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/seo-como-conseguir-gratis-mas-de-1000-visitas-diarias\/\">SEO: C\u00f3mo conseguir gratis m\u00e1s de 1000 visitas diarias<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abSEO: C\u00f3mo conseguir gratis m\u00e1s de 1000 visitas diarias\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/seo-como-conseguir-gratis-mas-de-1000-visitas-diarias\/embed\/#?secret=tstE17jAoE\" data-secret=\"tstE17jAoE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"wvyOEdCWpc\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/keyword-research-las-mejores-herramientas\/\">Keyword Research: \u00bfcu\u00e1les son las mejores herramientas?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abKeyword Research: \u00bfcu\u00e1les son las mejores herramientas?\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/keyword-research-las-mejores-herramientas\/embed\/#?secret=wvyOEdCWpc\" data-secret=\"wvyOEdCWpc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" 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m\u00e1s<\/a><\/p>\n","protected":false},"author":20,"featured_media":10823,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[59,3749,310,8154,9516],"class_list":["post-10795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-google","tag-herramientas-de-investigacion","tag-herramientas-digitales","tag-posicionamiento-en-google","tag-searching-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Search Console: gu\u00eda para la nueva interfaz<\/title>\n<meta name=\"description\" content=\"Google Search console ha sido y es una herramienta imprescindible para el SEO y tener buenos resultados en los buscadores. \u00a1Te lo contamos!\" \/>\n<meta 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