{"id":10936,"date":"2020-10-01T13:32:16","date_gmt":"2020-10-01T11:32:16","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=10936"},"modified":"2020-10-01T13:32:17","modified_gmt":"2020-10-01T11:32:17","slug":"implementar-social-selling-negocio","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/","title":{"rendered":"C\u00f3mo implementar el social selling en tu negocio"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3710848461\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/\" data-essbisPostTitle=\"C\u00f3mo implementar el social selling en tu negocio\" data-essbisHoverContainer=\"\">\n<p>El <strong>social selling<\/strong> es una metodolog\u00eda que te permite conseguir y convertir leads a trav\u00e9s de plataformas como las redes sociales. Es importante mencionar que est\u00e1 pensada para desarrollarse en medios digitales.<\/p><div class=\"blogs-contenido\" id=\"blogs-1139857038\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n\n\n\n<p>Usar el<a href=\"https:\/\/www.genwords.com\/blog\/que-es-el-storytelling\"> <strong>storytelling<\/strong><\/a>, que es de las t\u00e9cnicas m\u00e1s efectivas en <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">redes sociales<\/a><\/strong>, en combinaci\u00f3n con el<strong> social selling<\/strong> te ayudar\u00e1 a incrementar tu<a href=\"https:\/\/www.genwords.com\/blog\/tasa-de-conversion\"><strong> tasa de conversi\u00f3n<\/strong><\/a>. Adem\u00e1s podr\u00e1s generar relaciones m\u00e1s cercanas con tu p\u00fablico objetivo.<\/p>\n\n\n\n<p>Hoy en d\u00eda es sabido que las redes sociales son las nuevas vitrinas de los negocios, que tambi\u00e9n pasaron de ser un medio de informaci\u00f3n y promoci\u00f3n, a espacios donde puedes fidelizar a tus clientes.<\/p>\n\n\n\n<p>Ahora bien, ahondando un poco m\u00e1s en el <strong>social selling<\/strong> y c\u00f3mo puedes implementarlo en tu negocio<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"qW81tWoSU8\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-selling-ventas-rrss\/\">Social Selling: El poder de las ventas en las redes sociales<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abSocial Selling: El poder de las ventas en las redes sociales\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-selling-ventas-rrss\/embed\/#?secret=qW81tWoSU8\" data-secret=\"qW81tWoSU8\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_desarrollar_un_plan_de_social_selling\"><\/span><strong>C\u00f3mo desarrollar un plan de social selling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52efbdcaa1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52efbdcaa1\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/#Como_desarrollar_un_plan_de_social_selling\" >C\u00f3mo desarrollar un plan de social selling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/#Define_tus_objetivos\" >Define tus objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/#Haz_networking\" >Haz networking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/#Conoce_a_tu_audiencia\" >Conoce a tu audiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/#Cuida_la_atencion_al_cliente\" >Cuida la atenci\u00f3n al cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/#Ofrece_valor\" >Ofrece valor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/#Enlace_de_interes\" >Enlace de inter\u00e9s<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_tus_objetivos\"><\/span>Define tus objetivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Este es el primer paso para poder construir cualquier estrategia exitosa. Tener un norte, un objetivo, es clave para poder establecer las pautas que te ayudar\u00e1n a alcanzarlo.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1162613165\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n\n\n\n<p>Una vez que sepas cu\u00e1l o cu\u00e1les son los objetivos que quieres lograr a trav\u00e9s del <strong>social selling<\/strong>, puedes empezar a definir las estrategias, t\u00e1cticas y acciones que conformar\u00e1n tu plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Haz_networking\"><\/span>Haz networking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tener una red de contactos es fundamental para el <strong>social selling<\/strong>, como su nombre lo indica es una metodolog\u00eda<strong> <\/strong>social que debe <strong>incluir a un grupo de personas<\/strong>, especialmente interactuando con la marca.<\/p>\n\n\n\n<p>Si tu marca va iniciando o a\u00fan est\u00e1 en una etapa joven de su desarrollo, el social selling tambi\u00e9n te permitir\u00e1 aumentar tu red de contactos.<\/p>\n\n\n\n<p>Es importante que definas un mensaje claro en el que se vea representada tu marca, sus valores y lo que tienes para aportar a la audiencia. Adem\u00e1s, debes establecer cu\u00e1l ser\u00e1 el tono y el tipo de informaci\u00f3n que deseas transmitir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conoce_a_tu_audiencia\"><\/span>Conoce a tu audiencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tener presente cu\u00e1les son los<strong> gustos y necesidades de tu audiencia<\/strong>, es clave para poder realizar comunicaciones efectivas.<\/p>\n\n\n\n<p>Al saber qu\u00e9 buscan, podr\u00e1s ofrecerles las mejores soluciones desde tu marca y as\u00ed no solo generar ventas, sino empezar a <strong>crear una comunidad.<\/strong><\/p>\n\n\n\n<p>Tambi\u00e9n es fundamental que conozcas diferentes aspectos de tu audiencia como<strong> ubicaci\u00f3n geogr\u00e1fica, edades, g\u00e9neros y estatus socioecon\u00f3mico<\/strong>. Todos estos factores influyen en el comportamiento del consumidor y en sus h\u00e1bitos de compra.<\/p>\n\n\n\n<p>Una vez tengas toda esta informaci\u00f3n, tendr\u00e1s una base firme para poder realizar estrategias efectivas que te llevar\u00e1n al cumplimiento de tus objetivos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuida_la_atencion_al_cliente\"><\/span>Cuida la atenci\u00f3n al cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es com\u00fan que en el aspecto digital pueda considerarse m\u00e1s complicado cuidar la atenci\u00f3n al cliente, porque quiz\u00e1s no puedan ver un buen gesto, una sonrisa, o lean los mensajes escritos en un tono incorrecto.<\/p>\n\n\n\n<p>Sin embargo, hoy en d\u00eda hay diferentes recursos que te permiten generar un contacto m\u00e1s ameno y m\u00e1s cercano. El uso de <strong>emojis, stickers, GIFs y los diferentes recursos audiovisuales<\/strong> te ayudar\u00e1n en este proceso.<\/p>\n\n\n\n<p>Si tienes que tienes un mensaje importante para comunicar y es clave que los usuarios lo reciban con el tono y la intenci\u00f3n correcta, realiza un video que evite alguna mala interpretaci\u00f3n.<\/p>\n\n\n\n<p>Del mismo modo, al ser el<strong> social selling<\/strong> una metodolog\u00eda digital, tienes diferentes recursos, como el <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/rgpd-email-marketing\/\"><strong>correo electr\u00f3nico<\/strong><\/a>, las p\u00e1ginas web, plataformas de mensajer\u00eda o las redes sociales para hacer seguimiento a los procesos por los que pasan tus clientes.<\/p>\n\n\n\n<p>Es fundamental que cuides especialmente el proceso postventa, no porque lograste convertir una venta y obtener un cliente quiere decir que ah\u00ed termina el proceso. Que ese usuario regrese a ti y se fidelice con tu marca vale much\u00edsimo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ofrece_valor\"><\/span>Ofrece valor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con la inmensa competencia de marcas que hay en el mundo digital, que el p\u00fablico vea y reconozca tu valor o lo que te hace diferente, ser\u00e1 clave para el \u00e9xito de tus estrategias.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1902145055\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n\n\n\n<p>Aseg\u00farate de dar a conocer aquello que, desde tu marca, puede solucionar de forma efectiva las necesidades de tu audiencia.<\/p>\n\n\n\n<p>Por \u00faltimo, te invitamos a cuidar cada detalle y a mantenerte actualizado con todas las novedades que d\u00eda a d\u00eda se hacen presentes en el mundo digital. Esto tambi\u00e9n debe ser una prioridad para tu marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enlace_de_interes\"><\/span><strong>Enlace de inter\u00e9s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XquqSjtCP9\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/linkedin-que-es-social-selling-index-ssi\/\">Linkedin: Qu\u00e9 es el Social Selling Index (SSI)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abLinkedin: Qu\u00e9 es el Social Selling Index (SSI)\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/linkedin-que-es-social-selling-index-ssi\/embed\/#?secret=XquqSjtCP9\" data-secret=\"XquqSjtCP9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rBFF7Mt5zb\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-selling-linkedin\/\">Linkedin como herramienta de social selling y social networking<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abLinkedin como herramienta de social selling y social networking\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-selling-linkedin\/embed\/#?secret=rBFF7Mt5zb\" data-secret=\"rBFF7Mt5zb\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bkDWpLqjsP\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-selling\/\">Social Selling, vendiendo por las redes<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abSocial Selling, vendiendo por las redes\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-selling\/embed\/#?secret=bkDWpLqjsP\" data-secret=\"bkDWpLqjsP\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/\" data-essbisPostTitle=\"C\u00f3mo implementar el social selling en tu negocio\" data-essbisHoverContainer=\"\"><p>El social selling es una metodolog\u00eda que te permite conseguir y convertir leads a trav\u00e9s de plataformas como las redes sociales.&hellip; <a class=\"kt-excerpt-readmore more-link\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":10940,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[154,232,6,9927,8772],"class_list":["post-10936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-marketing-de-contenidos","tag-marketing-digital","tag-marketing-online-2","tag-marketing-y-ventas","tag-mercadotecnia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo implementar el social selling en tu negocio<\/title>\n<meta name=\"description\" content=\"El social selling es una metodolog\u00eda que te permite conseguir y convertir leads a trav\u00e9s de RRSS. \u00a1Te ense\u00f1amos a implantarlo en tu negocio!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo implementar el social selling en tu negocio\" \/>\n<meta property=\"og:description\" content=\"El social selling es una metodolog\u00eda que te permite conseguir y convertir leads a trav\u00e9s de RRSS. \u00a1Te ense\u00f1amos a implantarlo en tu negocio!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/implementar-social-selling-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/IMF.Education\/\" \/>\n<meta property=\"article:published_time\" 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