{"id":10998,"date":"2020-10-22T17:13:47","date_gmt":"2020-10-22T15:13:47","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=10998"},"modified":"2020-10-22T17:53:24","modified_gmt":"2020-10-22T15:53:24","slug":"buyer-persona-estrategia-inbound-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/","title":{"rendered":"Buyer persona: clave en tu estrategia de inbound marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2125706778\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/\" data-essbisPostTitle=\"Buyer persona: clave en tu estrategia de inbound marketing\" data-essbisHoverContainer=\"\">\n<p>Antes de iniciar a comentarte por qu\u00e9 un buyer persona (<strong><a href=\"https:\/\/www.genwords.com\/blog\/definicion-de-buyer-persona\">cliente ideal<\/a><\/strong>) es clave en tu estrategia de<strong> inbound marketing<\/strong>, es importante que aclaremos qu\u00e9 es realmente un <strong>buyer persona<\/strong> y c\u00f3mo lo involucras en tus campa\u00f1as de <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>marketing<\/strong><\/a>.<\/p><div class=\"blogs-contenido\" id=\"blogs-3899855451\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_un_buyer_persona\"><\/span><strong>Qu\u00e9 es un buyer persona<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab528c391cad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab528c391cad\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Que_es_un_buyer_persona\" >Qu\u00e9 es un buyer persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Por_que_es_clave_un_buyer_persona_en_mi_estrategia_de_inbound_marketing\" >Por qu\u00e9 es clave un buyer persona en mi estrategia de inbound marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Te_ayuda_a_conocer_a_tu_audiencia\" >Te ayuda a conocer a tu audiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Podras_hacer_un_mejor_marketing_de_contenidos\" >Podr\u00e1s hacer un mejor marketing de contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Optimizaras_tiempo_y_esfuerzos\" >Optimizar\u00e1s tiempo y esfuerzos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#%C2%BFComo_puedo_crear_mi_buyer_persona\" >\u00bfC\u00f3mo puedo crear mi buyer persona?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Disena_el_perfil_basico\" >Dise\u00f1a el perfil b\u00e1sico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Establece_los_objetivos\" >Establece los objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Que_necesidades_tiene_y_como_puedes_solucionarlo\" >Qu\u00e9 necesidades tiene y c\u00f3mo puedes solucionarlo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Que_palabras_clave_debes_usar\" >Qu\u00e9 palabras clave debes usar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/#Enlace_de_interes\" >Enlace de inter\u00e9s<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Un<strong> buyer persona<\/strong> es la representaci\u00f3n de lo que tus clientes potenciales dicen, buscan y necesitan hecha persona. Seg\u00fan esta informaci\u00f3n que obtengas y las caracter\u00edsticas m\u00e1s relevantes, vas a construir un modelo de lo que ser\u00eda ese comprador ideal.<\/p>\n\n\n\n<p>Una pr\u00e1ctica com\u00fan dentro de una<a href=\"https:\/\/www.genwords.com\/agencia-inbound-marketing\"><strong> agencia de inbound marketing<\/strong><\/a> es crear varios buyer personas que vayan acorde a las diferentes etapas del funnel de ventas. Puedes crear tantos como necesites, bien sea basado en tus objetivos, campa\u00f1as o estrategias de ventas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_es_clave_un_buyer_persona_en_mi_estrategia_de_inbound_marketing\"><\/span><strong>Por qu\u00e9 es clave un buyer persona en mi estrategia de inbound marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Te_ayuda_a_conocer_a_tu_audiencia\"><\/span>Te ayuda a conocer a tu audiencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para hacer tu buyer persona necesitas <strong>tener informaci\u00f3n sobre tu audiencia<\/strong>, esto te permitir\u00e1 conocerla mejor y poder realizar estrategias y acciones enfocadas en ellos, sus gustos y necesidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podras_hacer_un_mejor_marketing_de_contenidos\"><\/span>Podr\u00e1s hacer un mejor marketing de contenidos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunado al punto anterior, al tener los diferentes modelos de c\u00f3mo son tus grupos de clientes potenciales, podr\u00e1s<strong> dise\u00f1ar contenidos adaptados a su realidad<\/strong> y esto te ayudar\u00e1 a conectar con ellos de una forma m\u00e1s efectiva.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-4092032293\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizaras_tiempo_y_esfuerzos\"><\/span>Optimizar\u00e1s tiempo y esfuerzos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que ya tengas tus modelos hechos con la informaci\u00f3n de tu audiencia, no tendr\u00e1s que buscar diferentes documentos o procesos cada vez que vayas a iniciar una campa\u00f1a o un nuevo art\u00edculo. Tendr\u00e1s todo lo que necesitas desarrollado en tu buyer persona.<\/p>\n\n\n\n<p>Despu\u00e9s de conocer esto, debes estar ansioso por saber entonces qu\u00e9 necesitas para pasar de la teor\u00eda a la pr\u00e1ctica y crear tu buyer persona, as\u00ed que manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_crear_mi_buyer_persona\"><\/span><strong>\u00bfC\u00f3mo puedo crear mi buyer persona?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disena_el_perfil_basico\"><\/span>Dise\u00f1a el perfil b\u00e1sico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En esta parte vas a establecer un <strong>nombre, edad y g\u00e9nero<\/strong> que represente al <strong>buyer persona<\/strong>.<\/p>\n\n\n\n<p>Adem\u00e1s vas a tomar en cuenta aspectos como: si trabaja, d\u00f3nde trabaja, cu\u00e1l es su nivel de ingresos, en qu\u00e9 pa\u00eds vive, si est\u00e1 casado, tiene o no hijos y c\u00f3mo es su comportamiento como consumidor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establece_los_objetivos\"><\/span>Establece los objetivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aqu\u00ed debes tener presente no los objetivos de tu empresa ni de tu campa\u00f1a, sino los de tu <strong>audiencia<\/strong>. \u00bfQu\u00e9 es importante para ellos, cu\u00e1les son sus metas personales o profesionales, qu\u00e9 aspectos de su vida son m\u00e1s importante para \u00e9l?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_necesidades_tiene_y_como_puedes_solucionarlo\"><\/span>Qu\u00e9 necesidades tiene y c\u00f3mo puedes solucionarlo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En esta secci\u00f3n enf\u00f3cate en aquellas cosas que <strong>considera un problema<\/strong>, por ejemplo la falta de tiempo, el desempleo, una familia grande a su cargo pero con un bajo sueldo, pocas oportunidades de crecimiento profesional, etc.<\/p>\n\n\n\n<p>Asimismo debes establecer c\u00f3mo tu marca puede darle soluci\u00f3n a esos problemas o a esas circunstancias dif\u00edciles para tus audiencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_palabras_clave_debes_usar\"><\/span>Qu\u00e9 palabras clave debes usar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00bfQu\u00e9 palabras usa tu p\u00fablico cuando busca informaci\u00f3n, utiliza buscadores como <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-prepararte-certificacion-google-ads\/\"><strong>Google <\/strong><\/a>o Yahoo o prefiere buscar algo en <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-convienen-marca\/\"><strong>redes sociales<\/strong><\/a>?<\/p>\n\n\n\n<p>Tambi\u00e9n puedes encontrarte con casos como los que usualmente consultan con sus familiares y amigos en vez de hacer <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/4-trucos-pagina-web-busquedas-voz\/\"><strong>b\u00fasquedas online.<\/strong><\/a><\/p>\n\n\n\n<p>Conocer toda esta informaci\u00f3n es fundamental para que puedas crear campa\u00f1as efectivas.En este proceso de crear tu buyer persona puedes ser tan espec\u00edfico como quieras y colocar todos los aspectos que consideres importantes o relevantes para tus estrategias.&nbsp;<\/p>\n\n\n\n<p>Puedes crear<strong> buyer personas<\/strong> generalizados para tu marca, puedes crearlos para tu <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/netflix-revolucionando-marketing-contenidos\/\"><strong>marketing de contenidos<\/strong><\/a>, para tu <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-pasos-construir-funnel-marketing\/\"><strong>funnel de ventas<\/strong><\/a>, para una campa\u00f1a en espec\u00edfico, el lanzamiento de un nuevo producto, etc.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-173083528\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n\n\n\n<p>Lo m\u00e1s importante es que siempre ajustes estos \u201cmodelos\u201d a la realidad de lo que tu audiencia te permite conocer y puedas utilizarlos para establecer las pautas correctas a seguir.<\/p>\n\n\n\n<p>Finalmente queremos invitarte a que te mantengas actualizado con las novedades que salen d\u00eda a d\u00eda en este mundo digitalizado y compartas este valioso art\u00edculo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enlace_de_interes\"><\/span><strong>Enlace de inter\u00e9s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"edijQ03Q9H\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conseguir-clientes-fieles-inbound-marketing\/\">C\u00f3mo conseguir clientes fieles con el Inbound Marketing<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abC\u00f3mo conseguir clientes fieles con el Inbound Marketing\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conseguir-clientes-fieles-inbound-marketing\/embed\/#?secret=edijQ03Q9H\" data-secret=\"edijQ03Q9H\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"UbPU4K7YaB\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/recomendaciones-inbound-marketing-agencia-viajes\/\">Recomendaciones de Inbound Marketing para tu agencia de viajes<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abRecomendaciones de Inbound Marketing para tu agencia de viajes\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/recomendaciones-inbound-marketing-agencia-viajes\/embed\/#?secret=UbPU4K7YaB\" data-secret=\"UbPU4K7YaB\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"7hUQ00PdlQ\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/inbound-marketing-clientes\/\">C\u00f3mo atraer a tus clientes con el Inbound Marketing<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abC\u00f3mo atraer a tus clientes con el Inbound Marketing\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/inbound-marketing-clientes\/embed\/#?secret=7hUQ00PdlQ\" data-secret=\"7hUQ00PdlQ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/buyer-persona-estrategia-inbound-marketing\/\" data-essbisPostTitle=\"Buyer persona: clave en tu estrategia de inbound marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":11004,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[755],"tags":[547,154,232,6,8772],"class_list":["post-10998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-contenidos","tag-marketing-de-contenidos","tag-marketing-digital","tag-marketing-online-2","tag-mercadotecnia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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