{"id":11024,"date":"2020-10-30T11:47:03","date_gmt":"2020-10-30T10:47:03","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=11024"},"modified":"2020-10-30T12:08:34","modified_gmt":"2020-10-30T11:08:34","slug":"marketing-halloween-ejemplos","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/","title":{"rendered":"Top ejemplos de campa\u00f1as de Marketing en Halloween"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3299608739\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/\" data-essbisPostTitle=\"Top ejemplos de campa\u00f1as de Marketing en Halloween\" data-essbisHoverContainer=\"\">\n<p>Se acercan las campa\u00f1as de marketing para Halloween, una de las fechas m\u00e1s se\u00f1aladas para que todos los <strong>departamentos<\/strong> <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-en-direccion-comercial-y-marketing\"><strong>comerciales<\/strong><\/a> sepan sacarle r\u00e9dito a un d\u00eda que, en Espa\u00f1a, estaba m\u00e1s dedicado a la consagraci\u00f3n y al respeto por los que nos dejaron, pero cada vez m\u00e1s, es la noche de las brujas.<\/p><div class=\"blogs-contenido\" id=\"blogs-1831341531\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n\n\n\n<p><strong>\u00a1Feliz Halloween marketinianos y no marketinianos!<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b6f247-e6, .wp-block-kadence-advancedheading.kt-adv-heading_b6f247-e6[data-kb-block=\"kb-adv-heading_b6f247-e6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b6f247-e6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_b6f247-e6[data-kb-block=\"kb-adv-heading_b6f247-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_b6f247-e6\" class=\"kt-adv-heading_b6f247-e6 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"El_Halloween_y_el_marketing\"><\/span>El Halloween y el marketing<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5246239e50\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5246239e50\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/#El_Halloween_y_el_marketing\" >El Halloween y el marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/#Las_mejores_campanas_de_Marketing_en_Halloween\" >Las mejores campa\u00f1as de Marketing en Halloween<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/#Posavasos_fantasmagoricos_de_Guiness\" >Posavasos fantasmag\u00f3ricos de Guiness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/#El_piso_13_de_Fanta\" >El piso 13 de Fanta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/#Marketing_Halloween_y_Burger_King\" >Marketing, Halloween y Burger King<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/#Una_grafica_publicitaria_y_dos_anuncios_diferentes\" >Una gr\u00e1fica publicitaria y dos anuncios diferentes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/#Pompeii_brand_y_su_Marketing_en_Halloween\" >Pompeii brand y su Marketing en Halloween<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Las fechas muy reconocibles a nivel estatal (por ejemplo en Espa\u00f1a tenemos la semana santa) son comidilla para que las cabezas pensantes de <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>Marketing<\/strong><\/a> sepan sacar ideas y campa\u00f1as relacionadas con las mismas. Halloween es una fiesta que no se celebra desde hace tanto aqu\u00ed. En Latinoam\u00e9rica, seg\u00fan el pa\u00eds s\u00ed se celebraba ya el Dia de Muertos, o diversas fiestas m\u00e1s alegres relacionadas con el d\u00eda de todos los santos o el 1 de Noviembre.<\/p>\n\n\n\n<p>La noche de Halloween, es decir, la que va desde el 31 de octubre hasta el 1 de noviembre, se celebra desde la edad media. La propia palabra Halloween significa \u00abv\u00edspera de todos los santos\u00bb, haciendo alusi\u00f3n al 1 de noviembre. Este tipo de datos, que os pueden parecer mero trivia o curiosidades, son los datos que tienen que tener en cuenta los departamentos de marketing para hacer sus campa\u00f1as.<\/p>\n\n\n\n<p>Hacer una campa\u00f1a de <strong>marketing de Halloween<\/strong> es sacarle todo el jugo a la informaci\u00f3n que tenemos y poder relacionarla con nuestros productos y la fecha en s\u00ed, por lo que, cuanto m\u00e1s sepas, mejores ideas creativas tendr\u00e1s.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3899509644\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0b24aa-18, .wp-block-kadence-advancedheading.kt-adv-heading_0b24aa-18[data-kb-block=\"kb-adv-heading_0b24aa-18\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0b24aa-18 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_0b24aa-18[data-kb-block=\"kb-adv-heading_0b24aa-18\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_0b24aa-18\" class=\"kt-adv-heading_0b24aa-18 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Las_mejores_campanas_de_Marketing_en_Halloween\"><\/span>Las mejores campa\u00f1as de Marketing en Halloween<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque en este tipo de campa\u00f1as, los americanos, nos llevan mucha ventaja, podemos encontrar algunas ideas publicitarias y de marketing en otros pa\u00edses que nada tienen que envidiarles. Vamos a hacer una peque\u00f1a recopilaci\u00f3n con las que m\u00e1s impacto han podido tener a lo largo de los a\u00f1os.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"siUYstexkh\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/\">Las 10 mejores campa\u00f1as del Black Friday 2017<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abLas 10 mejores campa\u00f1as del Black Friday 2017\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejores-campanas-black-friday-2017\/embed\/#?secret=siUYstexkh\" data-secret=\"siUYstexkh\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-posavasos-fantasmag-ricos-de-guiness\"><span class=\"ez-toc-section\" id=\"Posavasos_fantasmagoricos_de_Guiness\"><\/span>Posavasos fantasmag\u00f3ricos de Guiness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una campa\u00f1a de marketing no solo hace referencia a una idea publicitaria, sino tambi\u00e9n a la posibilidad de desarrollar nuevos productos que casen con el que ya ten\u00edamos y la idea de Halloween en s\u00ed. Guiness lanz\u00f3 al mercado estos posavasos con fantasmitas para que podamos disfrutar de las cervezas con un toque espeluztacular.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/guinness-halloween-marketing-posavasos.jpg\" alt=\"\" class=\"wp-image-11025\" width=\"759\" height=\"261\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/guinness-halloween-marketing-posavasos.jpg 800w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/guinness-halloween-marketing-posavasos-300x104.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/guinness-halloween-marketing-posavasos-768x265.jpg 768w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ec871d-e7, .wp-block-kadence-advancedheading.kt-adv-heading_ec871d-e7[data-kb-block=\"kb-adv-heading_ec871d-e7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ec871d-e7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_ec871d-e7[data-kb-block=\"kb-adv-heading_ec871d-e7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 id=\"kt-adv-heading_ec871d-e7\" class=\"kt-adv-heading_ec871d-e7 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"El_piso_13_de_Fanta\"><\/span>El piso 13 de Fanta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fanta nos sorprendi\u00f3 (al menos a m\u00ed) en 2017 con una campa\u00f1a de Halloween realmente trabajada. Creo una experiencia virtual 3D en la cual nosotros pod\u00edamos hacer inmersi\u00f3n con nuestros m\u00f3viles. Obviamente, se disfrutaba mucho m\u00e1s si ten\u00edamos unas gafas de realidad virtual, pero pod\u00edamos verlo con nuestro m\u00f3vil tranquilamente.<\/p>\n\n\n\n<p>En la experiencia, viv\u00edamos el pasaje de un edificio aterrador hasta llegar a la decimo tercera planta.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Fanta: The 13th Floor\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/Gqz7cEAzVw8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>La campa\u00f1a se complet\u00f3 con unas latas exclusivas de Halloween, como no pod\u00eda ser de otra forma. Los coleccionistas de latas estaban de suerte con los nuevos dise\u00f1os que mostr\u00f3 para la fiesta de ese a\u00f1o. Adem\u00e1s de ellos, los que no coleccionamos latas ten\u00edamos en estas unos c\u00f3digos QR que nos permit\u00edan descargar filtros exclusivos para Snapchat. La acci\u00f3n perfecta de BTL y ATL (marketing tradiccional y vanguardista unidos).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.helloprint.es\/blog\/content\/uploads\/\/2019\/09\/freakyfantacans.jpg\" alt=\"Campa\u00f1a marketing fanta latas\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-halloween-y-burger-king\"><span class=\"ez-toc-section\" id=\"Marketing_Halloween_y_Burger_King\"><\/span>Marketing, Halloween y Burger King<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si hablamos de McDonalds o Burger king, sabremos que la campa\u00f1a de marketing (sea en Halloween o no) es buena o, al menos, ser\u00e1 divertida. Estos dos magnates de la comida r\u00e1pida han estado tir\u00e1ndose puyas constantemente el uno al otro a lo largo de las d\u00e9cadas. Como la legislaci\u00f3n de lo que se considera publicidad desleal es bastante m\u00e1s laxa en Estados Unidos que en Espa\u00f1a, por ejemplo, tienen m\u00e1s libertad para insultarse el uno al otro aunque conservando el buen humor.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/raykolorenzo.com\/wp-content\/uploads\/2019\/11\/burger_king_mcdonalds_halloween_1.jpg?resize=551%2C550&amp;ssl=1\" alt=\"bueger king mcdonalds halloween\"\/><\/figure><\/div>\n\n\n\n<p>En este caso, para Haloween de 2016, un restaurante de Burger King se disfraz\u00f3 de lo que m\u00e1s miedo da en este mundo: de un restauran McDonalds. Hasta en el packaging de las hamburguesas que vend\u00edan intentaban \u00abasustar\u00bb a sus comensales dici\u00e9ndole que era comida de la competencia. Sin lugar a dudas, una campa\u00f1a que solo por su originalidad hizo arder las redes sociales. Al fin y al cabo es lo que se pretende con este tipo de ideas, que sean baratas y gusten a la gente.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-tecnologia-imf-bs\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BGzdorSkHQ\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/tecnologia\/apps-halloween-miedo-202010\/\">Apps imprescindibles para pasar un Halloween de miedo<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abApps imprescindibles para pasar un Halloween de miedo\u00bb \u2014 Blog de Tecnolog\u00eda - IMF BS\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/tecnologia\/apps-halloween-miedo-202010\/embed\/#?secret=BGzdorSkHQ\" data-secret=\"BGzdorSkHQ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-una-gr-fica-publicitaria-y-dos-anuncios-diferentes\"><span class=\"ez-toc-section\" id=\"Una_grafica_publicitaria_y_dos_anuncios_diferentes\"><\/span>Una gr\u00e1fica publicitaria y dos anuncios diferentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Algo parecido al ejemplo anterior pas\u00f3 con Coca-cola y Pepsi. Las marcas de refresco no quisieron dejar pasar la oportunidad de crear una campa\u00f1a de <strong>marketing en Halloween<\/strong> para desprestigiar (desde el cari\u00f1o) a la competencia.<\/p>\n\n\n\n<p>En este caso empez\u00f3 Pepsi atacando a Coca-cola. La idea era que en Halloween te disfrazas de lo que m\u00e1s miedo da, por lo que disfrazaron una de las latas de Pepsi como una de Coca-cola (muy similar al ejemplo de Burger king), solo que Coca.cola estuvo muy r\u00e1pida y su departamentod e marketing supo responder muy bien:<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1259739199\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/raykolorenzo.com\/wp-content\/uploads\/2019\/11\/pepsi_cocacola_halloween.jpeg?resize=629%2C459&amp;ssl=1\" alt=\"pepsi coca-cola marketing halloween\"\/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_65a917-e8, .wp-block-kadence-advancedheading.kt-adv-heading_65a917-e8[data-kb-block=\"kb-adv-heading_65a917-e8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_65a917-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_65a917-e8[data-kb-block=\"kb-adv-heading_65a917-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 id=\"kt-adv-heading_65a917-e8\" class=\"kt-adv-heading_65a917-e8 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Pompeii_brand_y_su_Marketing_en_Halloween\"><\/span>Pompeii brand y su Marketing en Halloween<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La marca de zapatillas Pompeii brand tuvo una de las mejores ideas de marketing para el d\u00eda de Haloween. Es algo que, en principio, puede parecer sencillo, pero que le dio much\u00edsima repercusi\u00f3n y muy buenos resultados. En esta empresa ten\u00edan a Tob\u00edas, una salchicha animada y simp\u00e1tica que desapareci\u00f3 hace unos a\u00f1os. Era algo as\u00ed como una mascota recurrente. Para volver a traer a Tob\u00edas a la marca, decidieron convertirla en uno de los monstruosos aterradores que vuelve en busca de venganzas por haberse olvidado de ella:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i1.wp.com\/creatividadenblanco.com\/wp-content\/uploads\/2018\/10\/LOGO-TOBIAS.gif?resize=1687%2C1224\" alt=\"tobias halloween Pompeii brand creatividad\"\/><\/figure>\n\n\n\n<p>La idea era que, si visitabas una vez la p\u00e1gina de Pompeii brand, Tob\u00edas podr\u00eda aparecerte en cualquier otra web en forma de banner y, si lo encontrabas, tendr\u00edas suculentos descuentos Halloweenescos. Esto fue un boom en tr\u00e1fico web de la empresa, que solo hizo una sencilla campa\u00f1a de <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><strong>remarketing<\/strong><\/a> para los que hab\u00edan entrado por medio de la promoci\u00f3n. La idea es sencilla, pero un acierto total por parte de la marca.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"cZEQoSjYFW\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/\">5 ejemplos de \u00e9xito de Branded Content<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab5 ejemplos de \u00e9xito de Branded Content\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ejemplos-branded-content\/embed\/#?secret=cZEQoSjYFW\" data-secret=\"cZEQoSjYFW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"RiM6yUbwyg\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/empresas-campanas-marketing-verano\/\">Empresas que realizan campa\u00f1as de Marketing en verano<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abEmpresas que realizan campa\u00f1as de Marketing en verano\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/empresas-campanas-marketing-verano\/embed\/#?secret=RiM6yUbwyg\" data-secret=\"RiM6yUbwyg\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/\" data-essbisPostTitle=\"Top ejemplos de campa\u00f1as de Marketing en Halloween\" data-essbisHoverContainer=\"\">","protected":false},"author":20,"featured_media":11033,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[532],"tags":[4291,232,8772],"class_list":["post-11024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campanas-publicitarias","tag-marketing-digital","tag-mercadotecnia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Ejemplos de campa\u00f1as de Marketing en Halloween<\/title>\n<meta name=\"description\" content=\"Las marcas se preparan para lanzar campa\u00f1as de marketing en Halloween haciendo un gui\u00f1o a la noche m\u00e1s terror\u00edfica del a\u00f1o \u00a1Con\u00f3celas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top ejemplos de campa\u00f1as de Marketing en Halloween\" \/>\n<meta property=\"og:description\" content=\"Las marcas se preparan para lanzar campa\u00f1as de marketing en Halloween haciendo un gui\u00f1o a la noche m\u00e1s terror\u00edfica del a\u00f1o \u00a1Con\u00f3celas!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-30T10:47:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T11:08:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nimrod Puente\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nimrod Puente\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874\"},\"author\":{\"name\":\"Nimrod Puente\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/0fe640ccbc246030c8500bfb200c6aec\"},\"headline\":\"Top ejemplos de campa\u00f1as de Marketing en Halloween\",\"datePublished\":\"2020-10-30T10:47:03+00:00\",\"dateModified\":\"2020-10-30T11:08:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874\"},\"wordCount\":1068,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg\",\"keywords\":[\"campa\u00f1as publicitarias\",\"marketing digital\",\"Mercadotecnia\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874\",\"name\":\"Top Ejemplos de campa\u00f1as de Marketing en Halloween\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg\",\"datePublished\":\"2020-10-30T10:47:03+00:00\",\"dateModified\":\"2020-10-30T11:08:34+00:00\",\"description\":\"Las marcas se preparan para lanzar campa\u00f1as de marketing en Halloween haciendo un gui\u00f1o a la noche m\u00e1s terror\u00edfica del a\u00f1o \u00a1Con\u00f3celas!\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg\",\"width\":1200,\"height\":660,\"caption\":\"Campa\u00f1as de marketing y publicidad para Halloween\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/0fe640ccbc246030c8500bfb200c6aec\",\"name\":\"Nimrod Puente\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/04\/nimrod-puente-marketing-150x150.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/04\/nimrod-puente-marketing-150x150.jpg\",\"caption\":\"Nimrod Puente\"},\"description\":\"Director del \u00e1rea de Masters de Marketing de IMF Smart Education. Dedicado al mundo de la comunicaci\u00f3n desde que aprend\u00ed a hablar y, profesionalmente desde hace m\u00e1s de 10 a\u00f1os. Pasando por ser formador de equipo de ventas de Microsoft a llorar y ser feliz como freelancer haciendo las veces de consultor SEO, SEM y todo lo que tenga que ver con el Marketing Digital. Del posicionamiento org\u00e1nico de Google tambi\u00e9n se sale, \u00e1nimo.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/nimrodpuente\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Top Ejemplos de campa\u00f1as de Marketing en Halloween","description":"Las marcas se preparan para lanzar campa\u00f1as de marketing en Halloween haciendo un gui\u00f1o a la noche m\u00e1s terror\u00edfica del a\u00f1o \u00a1Con\u00f3celas!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/","og_locale":"es_ES","og_type":"article","og_title":"Top ejemplos de campa\u00f1as de Marketing en Halloween","og_description":"Las marcas se preparan para lanzar campa\u00f1as de marketing en Halloween haciendo un gui\u00f1o a la noche m\u00e1s terror\u00edfica del a\u00f1o \u00a1Con\u00f3celas!","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874","og_site_name":"Blog de Marketing Online","article_published_time":"2020-10-30T10:47:03+00:00","article_modified_time":"2020-10-30T11:08:34+00:00","og_image":[{"width":1200,"height":660,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg","type":"image\/jpeg"}],"author":"Nimrod Puente","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Nimrod Puente","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874"},"author":{"name":"Nimrod Puente","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/0fe640ccbc246030c8500bfb200c6aec"},"headline":"Top ejemplos de campa\u00f1as de Marketing en Halloween","datePublished":"2020-10-30T10:47:03+00:00","dateModified":"2020-10-30T11:08:34+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874"},"wordCount":1068,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg","keywords":["campa\u00f1as publicitarias","marketing digital","Mercadotecnia"],"articleSection":["Publicidad"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874","name":"Top Ejemplos de campa\u00f1as de Marketing en Halloween","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg","datePublished":"2020-10-30T10:47:03+00:00","dateModified":"2020-10-30T11:08:34+00:00","description":"Las marcas se preparan para lanzar campa\u00f1as de marketing en Halloween haciendo un gui\u00f1o a la noche m\u00e1s terror\u00edfica del a\u00f1o \u00a1Con\u00f3celas!","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-halloween-ejemplos\/?o=8874#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/10\/campana-marketing-publicidad-halloween.jpg","width":1200,"height":660,"caption":"Campa\u00f1as de marketing y publicidad para Halloween"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/0fe640ccbc246030c8500bfb200c6aec","name":"Nimrod Puente","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/04\/nimrod-puente-marketing-150x150.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/04\/nimrod-puente-marketing-150x150.jpg","caption":"Nimrod Puente"},"description":"Director del \u00e1rea de Masters de Marketing de IMF Smart Education. Dedicado al mundo de la comunicaci\u00f3n desde que aprend\u00ed a hablar y, profesionalmente desde hace m\u00e1s de 10 a\u00f1os. Pasando por ser formador de equipo de ventas de Microsoft a llorar y ser feliz como freelancer haciendo las veces de consultor SEO, SEM y todo lo que tenga que ver con el Marketing Digital. Del posicionamiento org\u00e1nico de Google tambi\u00e9n se sale, \u00e1nimo.","sameAs":["https:\/\/www.linkedin.com\/in\/nimrodpuente\/"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 15:23:46","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/11024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=11024"}],"version-history":[{"count":6,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/11024\/revisions"}],"predecessor-version":[{"id":11040,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/11024\/revisions\/11040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/11033"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=11024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=11024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=11024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}