{"id":11403,"date":"2021-03-15T16:44:04","date_gmt":"2021-03-15T15:44:04","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=11403"},"modified":"2021-03-15T16:44:05","modified_gmt":"2021-03-15T15:44:05","slug":"objetivos-smart-que-son-definirlos","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/","title":{"rendered":"Objetivos Smart: qu\u00e9 son y c\u00f3mo podemos definirlos"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3180671767\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/\" data-essbisPostTitle=\"Objetivos Smart: qu\u00e9 son y c\u00f3mo podemos definirlos\" data-essbisHoverContainer=\"\">\n<p>Si trabajas en <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">marketing<\/a><\/strong>, los<strong> objetivos smart <\/strong>te estar\u00e1n persiguiendo durante toda tu carrera. Aunque no sea un concepto que \u00fanicamente ata\u00f1e al marketing, es verdad que s\u00ed est\u00e1 muy ligado al mismo. <\/p><div class=\"blogs-contenido\" id=\"blogs-3555013502\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n\n\n\n<p>Todas las empresas deber\u00edan tener <strong>objetivos smart <\/strong>entre sus objetivos. Es m\u00e1s, todas las acciones deber\u00edan ser smart y todas las decisiones girar entorno a ellos. \u00bfPero claro, qu\u00e9 son los objetivos smart y en qu\u00e9 se diferencian de los objetivos de toda la vida?<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_967ee9-46, .wp-block-kadence-advancedheading.kt-adv-heading_967ee9-46[data-kb-block=\"kb-adv-heading_967ee9-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_967ee9-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_967ee9-46[data-kb-block=\"kb-adv-heading_967ee9-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_967ee9-46\" class=\"kt-adv-heading_967ee9-46 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Que_son_los_objetivos_smart\"><\/span><strong>Qu\u00e9 son los objetivos smart<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab528bcdbb3d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab528bcdbb3d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/#Que_son_los_objetivos_smart\" >Qu\u00e9 son los objetivos smart<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/#Specific_Especifico\" >Specific (Espec\u00edfico)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/#Measurable_Medible\" >Measurable (Medible)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/#Attainable_Alcanzable\" >Attainable (Alcanzable)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/#Realistic_Realista\" >Realistic (Realista)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/#Time_Bound_acotados_en_el_Tiempo\" >Time Bound (acotados en el Tiempo)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/#De_los_objetivos_tradicionales_a_los_objetivos_SMART\" >De los objetivos tradicionales a los objetivos SMART<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Cuando hablamos de la creaci\u00f3n de objetivos para la definici\u00f3n de un plan de marketing, plan de empresas o cualquier otro documento que conlleve llegar a un fin espec\u00edfico, podemos crear dichos objetivos de forma smart.<\/p>\n\n\n\n<p>Esto viene siendo hacerlo de una manera en la que tengamos total control y no nos vayamos por las ramas cre\u00e1ndolos. SMART es un acr\u00f3nimo para los siguientes t\u00e9rminos que har\u00e1n que entend\u00e1is a la perfecci\u00f3n qu\u00e9 significan:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_12e9d8-14, .wp-block-kadence-advancedheading.kt-adv-heading_12e9d8-14[data-kb-block=\"kb-adv-heading_12e9d8-14\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_12e9d8-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_12e9d8-14[data-kb-block=\"kb-adv-heading_12e9d8-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 id=\"kt-adv-heading_12e9d8-14\" class=\"kt-adv-heading_12e9d8-14 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Specific_Especifico\"><\/span>Specific (Espec\u00edfico)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los objetivos Smart son espec\u00edficos, es decir, como he comentado antes, no se van por las ramas. Si un objetivo de empresa es que nuestra marca sea reconocida en el mundo, los objetivos de marketing tendr\u00e1n que girar entorno a versiones m\u00e1s espec\u00edficas de dicho objetivo.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-758115985\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n\n\n\n<p> Deber\u00edamos pensar las diferentes formas de llegar a que la marca \u00absea reconocida en el mundo\u00bb. Podemos pensar que la soluci\u00f3n est\u00e1 en darnos a conocer por<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-utilizadas-2020\/\"><strong> Redes Sociales<\/strong><\/a>, <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/que-es-la-canibalizacion-seo-como-subsanarla\/\"><strong>SEO <\/strong><\/a>o haciendo spots de <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/master-hacer-despues-estudiar-publicidad\/\"><strong>publicidad<\/strong><\/a>, por ejemplo. <strong>La idea es aterrizar la propuesta.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_dd368f-87, .wp-block-kadence-advancedheading.kt-adv-heading_dd368f-87[data-kb-block=\"kb-adv-heading_dd368f-87\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_dd368f-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_dd368f-87[data-kb-block=\"kb-adv-heading_dd368f-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 id=\"kt-adv-heading_dd368f-87\" class=\"kt-adv-heading_dd368f-87 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Measurable_Medible\"><\/span>Measurable (Medible)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Este es, para m\u00ed, uno de los puntos m\u00e1s importantes la hora de crear objetivos smart:<strong> tienen que ser medibles<\/strong>. La mayor\u00eda de las empresas peque\u00f1as y medianas que cuentan con un<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/claves-plan-de-marketing\/\"><strong> plan de marketing<\/strong><\/a> algo estructurado, suelen cometer el error de no especificar c\u00f3mo deben medirse sus objetivos, es decir, <strong>no son smart<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online wp-block-embed-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"d9cxtQoPCa\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-cualitativos-reales-pueden-medir\/\">Objetivos cualitativos, son reales y se pueden medir<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abObjetivos cualitativos, son reales y se pueden medir\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-cualitativos-reales-pueden-medir\/embed\/#?secret=d9cxtQoPCa\" data-secret=\"d9cxtQoPCa\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Si seguimos con el anterior ejemplo, sabemos que podemos especificar un objetivo general de \u00abser reconocidos\u00bb en, darnos a conocer en<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-convienen-marca\/\"><strong> Redes Sociales<\/strong><\/a>. <\/p>\n\n\n\n<p>Vamos a ponerle una medici\u00f3n: Crecer en <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aumentar-seguidores-instagram\/\"><strong>seguidores <\/strong><\/a>de Redes sociales un X% y en <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/8-trucos-mejorar-engagement-redes-sociales\/\"><strong>engagement <\/strong><\/a>un Y%. De esta forma podremos saber mejor hacia d\u00f3nde queremos llegar.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b8e5d0-43, .wp-block-kadence-advancedheading.kt-adv-heading_b8e5d0-43[data-kb-block=\"kb-adv-heading_b8e5d0-43\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b8e5d0-43 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_b8e5d0-43[data-kb-block=\"kb-adv-heading_b8e5d0-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 id=\"kt-adv-heading_b8e5d0-43\" class=\"kt-adv-heading_b8e5d0-43 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Attainable_Alcanzable\"><\/span>Attainable (Alcanzable)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La siguiente sigla del acr\u00f3nimo nos dice que nuestros <strong>objetivos smart <\/strong>tienen que ser alcanzables. Uno de los errores m\u00e1s comunes a la hora de establecer objetivos es que no sabemos ponerle una medici\u00f3n que realmente podamos alcanzar. Si nos ponemos metas muy dif\u00edciles, rara vez llegaremos al objetivo y acabaremos frustr\u00e1ndonos. <\/p>\n\n\n\n<p>Por el contrario, si es demasiado f\u00e1cil de alcanzar, nuestra productividad bajar\u00e1. Seguimos con el ejemplo: si decimos que queremos crecer 10 seguidores en las redes sociales, posiblemente lo consigamos muy r\u00e1pidamente y dejemos de intentar centrarnos en crecer. <\/p>\n\n\n\n<p>Si, por el contrario, decimos que queremos crecer 1 mill\u00f3n de seguidores, nos frustraremos y dejaremos el objetivo sin cumplir. Por tanto, un objetivo smart podr\u00eda ser: crecer un 15% en <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/\"><strong>Instagram<\/strong><\/a>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_aa5a37-9d, .wp-block-kadence-advancedheading.kt-adv-heading_aa5a37-9d[data-kb-block=\"kb-adv-heading_aa5a37-9d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_aa5a37-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_aa5a37-9d[data-kb-block=\"kb-adv-heading_aa5a37-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 id=\"kt-adv-heading_aa5a37-9d\" class=\"kt-adv-heading_aa5a37-9d wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Realistic_Realista\"><\/span>Realistic (Realista)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una de las mayores premisas de los objetivos de cualquier clase es que tengan que ser realistas. Realistas con respecto a los recursos y tecnolog\u00edas con las que contemos. Ser\u00eda absurdo decidir tener el objetivo de crecimiento del 15% en <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/consejos-posicionamiento-instagram\/\"><strong>Instagram <\/strong><\/a>si la empresa<strong> no cuenta con un Instagram<\/strong>. <\/p>\n\n\n\n<p>O si ese porcentaje se nos va de las manos en cuanto a n\u00fameros en bruto de seguidores. Tenemos que saber si tenemos a alguna persona dedicada al trabajo como <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diferencias-community-manager-social-media-manager\/\">community manager<\/a> que nos eche un cable para lograrlo o si nos estamos proponiendo un objetivo poco realista.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b6f636-56, .wp-block-kadence-advancedheading.kt-adv-heading_b6f636-56[data-kb-block=\"kb-adv-heading_b6f636-56\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b6f636-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_b6f636-56[data-kb-block=\"kb-adv-heading_b6f636-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 id=\"kt-adv-heading_b6f636-56\" class=\"kt-adv-heading_b6f636-56 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"Time_Bound_acotados_en_el_Tiempo\"><\/span>Time Bound (acotados en el Tiempo)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Esta es otro de los errores m\u00e1s comunes en las empresas que no configuran sus objetivos smart. Dicen que quieren llegar a unos seguidores, especifican la red social, son objetivos alcanzables y medibles, son realistas, pero se les olvida decir <strong>para cu\u00e1ndo quieren<\/strong> dichos objetivos cumplidos. <\/p><div class=\"blogs-contenido_2\" id=\"blogs-2346616261\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n\n\n\n<p>Un objetivo podr\u00e1 pasar de muy f\u00e1cilmente alcanzable a muy poco posible de alcanzar si pasamos de intentar cumplirlo en 6 meses a una semana. Por tanto, pensad en cu\u00e1ndo quer\u00e9is que se lleve a cabo dicho objetivo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online wp-block-embed-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"MqwZT9WmHA\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-kpis-claves-exito-empresa\/\">Objetivos y KPIs, claves para el \u00e9xito de tu empresa<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abObjetivos y KPIs, claves para el \u00e9xito de tu empresa\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-kpis-claves-exito-empresa\/embed\/#?secret=MqwZT9WmHA\" data-secret=\"MqwZT9WmHA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_99799f-63, .wp-block-kadence-advancedheading.kt-adv-heading_99799f-63[data-kb-block=\"kb-adv-heading_99799f-63\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_99799f-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_99799f-63[data-kb-block=\"kb-adv-heading_99799f-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"kt-adv-heading_99799f-63\" class=\"kt-adv-heading_99799f-63 wp-block-kadence-advancedheading\"><span class=\"ez-toc-section\" id=\"De_los_objetivos_tradicionales_a_los_objetivos_SMART\"><\/span><strong>De los objetivos tradicionales a los objetivos SMART<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como hemos visto en el desgranamiento de los acr\u00f3nimos, los objetivos smart pueden cambiar el rumbo hacia donde se dirigen las estrategias haciendo que estas sean mucho m\u00e1s precisas. Se ha podido convertir un objetivo generalista como \u00abconseguir reconocimiento de marca\u00bb en otros mucho m\u00e1s smart: \u00abCrecer en Instagram un 15% de nuestra audiencia en 6 meses\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online wp-block-embed-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"CkpL4jztfI\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-incluir-la-estrategia-de-ux-en-tu-plan-de-marketing\/\">Por qu\u00e9 incluir la estrategia de UX en tu plan de marketing<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abPor qu\u00e9 incluir la estrategia de UX en tu plan de marketing\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-incluir-la-estrategia-de-ux-en-tu-plan-de-marketing\/embed\/#?secret=CkpL4jztfI\" data-secret=\"CkpL4jztfI\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online wp-block-embed-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1DyAUIsg6F\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-utilizadas-2020\/\">Las redes sociales m\u00e1s usadas en el 2020<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abLas redes sociales m\u00e1s usadas en el 2020\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-utilizadas-2020\/embed\/#?secret=1DyAUIsg6F\" data-secret=\"1DyAUIsg6F\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/objetivos-smart-que-son-definirlos\/\" data-essbisPostTitle=\"Objetivos Smart: qu\u00e9 son y c\u00f3mo podemos definirlos\" 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