{"id":11413,"date":"2021-03-02T16:41:39","date_gmt":"2021-03-02T15:41:39","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=11413"},"modified":"2021-03-02T16:41:40","modified_gmt":"2021-03-02T15:41:40","slug":"hacer-plan-contenido-instagram-2021","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/","title":{"rendered":"C\u00f3mo hacer un plan de contenido para Instagram 2021"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4054751109\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/\" data-essbisPostTitle=\"C\u00f3mo hacer un plan de contenido para Instagram 2021\" data-essbisHoverContainer=\"\">\n<p class=\"wp-block-paragraph\"><strong>Instagram<\/strong> es una plataforma con millones de usuarios activos y que ha ganado cada vez m\u00e1s popularidad entre distintas generaciones.<\/p><div class=\"blogs-contenido\" id=\"blogs-1950794867\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, durante los \u00faltimos meses han implementado much\u00edsimos cambios, tanto de forma como de fondo, y esto, evidentemente, influye en el proceso de crear contenido para Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien sea que quieras compartir informaci\u00f3n en tu cuenta personal o hacer <a href=\"https:\/\/www.genwords.com\/blog\/como-hacer-publicidad-en-instagram\">publicidad en Instagram<\/a>, tienes que tener presente <strong>c\u00f3mo funciona realmente la plataforma<\/strong> para poder sacarle el mayor provecho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda, necesitas m\u00e1s que algunas <a href=\"https:\/\/www.genwords.com\/blog\/frases-para-instagram\">frases para Instagram<\/a>, el <strong>video <\/strong>est\u00e1 siendo cada vez <strong>m\u00e1s popular <\/strong>y definitivamente se est\u00e1 convirtiendo en una necesidad para aquellos que quieren ser relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es por eso que, en este art\u00edculo, te contaremos hacia d\u00f3nde debes dirigir tus esfuerzos y c\u00f3mo podr\u00e1s tener un buen desempe\u00f1o dentro de esta red social.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3058578029\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-c-mo-hacer-un-plan-de-contenido-para-instagram-en-2021\"><span class=\"ez-toc-section\" id=\"Como_hacer_un_plan_de_contenido_para_Instagram_en_2021\"><\/span><strong>C\u00f3mo hacer un plan de contenido para Instagram en 2021<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad1465bb39ad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad1465bb39ad\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/#Como_hacer_un_plan_de_contenido_para_Instagram_en_2021\" >C\u00f3mo hacer un plan de contenido para Instagram en 2021<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/#Define_tus_objetivos\" >Define tus objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/#Conoce_tu_audiencia\" >Conoce tu audiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/#Reels_reels_reels\" >Reels, reels, reels!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/#Interactua\" >Interact\u00faa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/#Monitorea_tus_resultados\" >Monitorea tus resultados<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-define-tus-objetivos\"><span class=\"ez-toc-section\" id=\"Define_tus_objetivos\"><\/span>Define tus objetivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si no tienes claros tus objetivos, no sabes a d\u00f3nde vas ni c\u00f3mo orientar tu esfuerzo. As\u00ed que el primer paso que tienes que dar es <strong>definir qu\u00e9 quieres lograr en Instagram<\/strong>, en cu\u00e1nto tiempo, c\u00f3mo vas a hacerlo y cu\u00e1nto presupuesto tienes para ello.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online wp-block-embed-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XPCMHwf9eo\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/claves-para-entender-el-algoritmo-de-instagram\/\">Claves para entender el algoritmo de Instagram<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abClaves para entender el algoritmo de Instagram\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/claves-para-entender-el-algoritmo-de-instagram\/embed\/#?secret=XPCMHwf9eo\" data-secret=\"XPCMHwf9eo\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres solo conseguir muchos seguidores y ser popular en la plataforma, no puedes usar la misma estrategia que usar\u00edas si quisieras vender alg\u00fan producto, por ejemplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otra parte, en cuanto al presupuesto, no es solo para invertir en ads o publicidad paga, sino que tambi\u00e9n debes tomar en cuenta el <strong>capital humano <\/strong>que har\u00e1 crecer tu cuenta y te ayudar\u00e1 a conseguir los objetivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los objetivos claros ser\u00e1n tu br\u00fajula para que puedas invertir sabiamente tu tiempo, esfuerzo y dinero en Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online wp-block-embed-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"RDJjvE2eW3\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/consejos-posicionamiento-instagram\/\">SEO en Instagram: consejos para mejorar el posicionamiento de tu cuenta<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abSEO en Instagram: consejos para mejorar el posicionamiento de tu cuenta\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/consejos-posicionamiento-instagram\/embed\/#?secret=RDJjvE2eW3\" data-secret=\"RDJjvE2eW3\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conoce-tu-audiencia\"><span class=\"ez-toc-section\" id=\"Conoce_tu_audiencia\"><\/span>Conoce tu audiencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conocer a la audiencia no solo te permite llegar a las personas correctas, sino tambi\u00e9n poder<strong> generar un inter\u00e9s real <\/strong>y as\u00ed lograr el cumplimiento de tus objetivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supongamos que tu marca es un restaurante de carnes, hablarle a un p\u00fablico vegano no ser\u00eda muy conveniente para tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hacer una investigaci\u00f3n de mercado siempre te traer\u00e1 grandes beneficios y te ayudar\u00e1 a tener \u00e9xito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reels-reels-reels\"><span class=\"ez-toc-section\" id=\"Reels_reels_reels\"><\/span>Reels, reels, reels!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Instagram le gusta ser el rey y con la llegada de <strong>Tik Tok<\/strong> se ha visto opacado, es por esto que cre\u00f3 \u201cReels\u201d y le est\u00e1n dando el <strong>70% de la atenci\u00f3n y la prioridad <\/strong>dentro de la plataforma.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-de-tecnologia-imf-bs wp-block-embed-blog-de-tecnologia-imf-bs\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"YBob6byZ95\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/tecnologia\/trucos-para-sacarle-partido-a-instagram-reels-202009\/\">Trucos para sacarle partido a Instagram Reels<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abTrucos para sacarle partido a Instagram Reels\u00bb \u2014 Blog de Tecnolog\u00eda - IMF BS\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/tecnologia\/trucos-para-sacarle-partido-a-instagram-reels-202009\/embed\/#?secret=YBob6byZ95\" data-secret=\"YBob6byZ95\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres que el algoritmo te ayude y trabaje a tu favor sin invertir dinero, empieza a ayudarlos t\u00fa a ellos creando contenido de calidad para el favorito del momento: <strong>los reels.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-interact-a\"><span class=\"ez-toc-section\" id=\"Interactua\"><\/span>Interact\u00faa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Que tu contenido sea lindo, no es suficiente. Necesitas llamar realmente la atenci\u00f3n y lograr interacciones con tu cuenta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras <strong>m\u00e1s <\/strong>likes y m\u00e1s comentarios recibas, <strong>mayor <\/strong>ser\u00e1 la exposici\u00f3n que te dar\u00e1 Instagram dentro de la plataforma. Esto representa para ellos que las personas est\u00e1n invirtiendo m\u00e1s tiempo en estar all\u00ed, ver lo que compartes e interactuar contigo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, Instagram ha dise\u00f1ado recursos en las historias como <strong>encuestas, preguntas, stickers<\/strong> y m\u00e1s que te permiten generar interacciones con la audiencia. \u00dasalos de acuerdo a tus objetivos y ver\u00e1s cada vez mejores resultados.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-blog-de-marketing-online wp-block-embed-blog-de-marketing-online\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"LaSulWQNuD\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/claves-starbucks-instagram\/\">\u00bfCu\u00e1les son las claves del \u00e9xito de Starbucks en Instagram?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00bfCu\u00e1les son las claves del \u00e9xito de Starbucks en Instagram?\u00bb \u2014 Blog de Marketing Online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/claves-starbucks-instagram\/embed\/#?secret=LaSulWQNuD\" data-secret=\"LaSulWQNuD\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monitorea-tus-resultados\"><span class=\"ez-toc-section\" id=\"Monitorea_tus_resultados\"><\/span>Monitorea tus resultados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, las estad\u00edsticas ser\u00e1n tus grandes aliadas. Ellas te mostrar\u00e1n de forma concreta qu\u00e9 contenido est\u00e1 funcionando mejor, cu\u00e1l puedes mejorar y de cu\u00e1l debes olvidarte definitivamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de conocer a qu\u00e9 hora hay m\u00e1s personas en Instagram, lo importante es ver con cu\u00e1l de tu contenido la audiencia <strong>siente m\u00e1s afinidad.<\/strong><\/p><div class=\"blogs-contenido_2\" id=\"blogs-3000623727\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1les publicaciones generan interacciones, visitas a tu perfil, cu\u00e1ntos clicks recibes en tu<a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/mejor-nombre-dominio-web\/\"><strong> sitio web<\/strong><\/a> o cu\u00e1les <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/historias-linkedin-que-son\/\"><strong>historias<\/strong><\/a> te responden? Estos son datos de mucho valor para tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teniendo presente estos 5 elementos, podr\u00e1s dise\u00f1ar el contenido ideal para tu Instagram en este 2021.\u00a0Comparte este art\u00edculo y empieza a trabajar para sacarle el mayor provecho a esta incre\u00edble plataforma digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/\" data-essbisPostTitle=\"C\u00f3mo hacer un plan de contenido para Instagram 2021\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":11420,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[352],"tags":[154,232,6,363,380,388,8772],"class_list":["post-11413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","tag-marketing-de-contenidos","tag-marketing-digital","tag-marketing-online-2","tag-master-marketing","tag-master-marketing-digital","tag-master-marketing-online","tag-mercadotecnia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo hacer un plan de contenido para Instagram 2021<\/title>\n<meta name=\"description\" content=\"Instagram es una plataforma con millones de usuarios activos y que ha ganado cada vez m\u00e1s popularidad entre distintas generaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo hacer un plan de contenido para Instagram 2021\" \/>\n<meta property=\"og:description\" content=\"Instagram es una plataforma con millones de usuarios activos y que ha ganado cada vez m\u00e1s popularidad entre distintas generaciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/hacer-plan-contenido-instagram-2021\/?o=5655page5\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/IMF.Education\/\" 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