{"id":1159,"date":"2013-10-10T11:31:12","date_gmt":"2013-10-10T11:31:12","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1159"},"modified":"2020-06-22T11:24:37","modified_gmt":"2020-06-22T09:24:37","slug":"5-mitos-del-blogging","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/","title":{"rendered":"Los 5 mitos del Blogging"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3549771007\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/\" data-essbisPostTitle=\"Los 5 mitos del Blogging\" data-essbisHoverContainer=\"\"><p>&nbsp;<\/p>\n<p>El blogging est\u00e1 en boca de todos: sea como herramienta de marketing de contenidos o de marca personal, existen muchas <strong>falsas creencias acerca del blog<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-3293207782\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1165 alignleft\" alt=\"Mitos del Blogging: 1 El Blog ha muerto (IMF Formaci\u00f3n)\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-1.png\" width=\"282\" height=\"282\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-1.png 550w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-1-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-1-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-1-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-1-80x80.png 80w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_%C2%ABEl_blog_ha_muerto%C2%BB\"><\/span>1) &nbsp;\u00abEl blog ha muerto\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab540610d536\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab540610d536\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#1_%C2%ABEl_blog_ha_muerto%C2%BB\" >1) &nbsp;\u00abEl blog ha muerto\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#Falso_el_blog_esta_mas_vivo_que_nunca\" >Falso: el blog est\u00e1 m\u00e1s vivo que nunca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#2_%C2%ABTener_un_blog_es_pan_comido%C2%BB\" >2) \u00abTener un blog es pan comido\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#_Falso_un_blog_no_lo_mantiene_cualquiera\" >&nbsp; &nbsp; Falso: un blog no lo mantiene cualquiera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#_3_%C2%ABSi_se_te_da_bien_escribir_redactar_un_post_no_te_llevara_mucho_tiempo%C2%BB\" >&nbsp;3) \u00abSi se te da bien escribir, redactar un post&nbsp; no te llevar\u00e1 mucho tiempo\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#_Falso_un_post_se_cocina_a_fuego_lento\" >&nbsp; &nbsp; &nbsp; &nbsp;Falso: un post se cocina a fuego lento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#4_%C2%ABLos_blogs_corporativos_son_para_las_grandes_empresas%C2%BB\" >4) \u00abLos blogs corporativos son para las grandes empresas\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#_Falso_por_que_una_PYME_necesita_un_blog_mas_que_nadie\" >&nbsp; &nbsp; &nbsp; Falso: por qu\u00e9 una PYME necesita un blog m\u00e1s que nadie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#5_%C2%ABCualquiera_puede_ganar_dinero_con_un_blog%C2%BB\" >5) \u00abCualquiera puede ganar dinero con un blog\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-mitos-del-blogging\/#_Falso_muy_pocos_bloggers_viven_de_su_blog\" >&nbsp; &nbsp; &nbsp; &nbsp; Falso: muy pocos bloggers viven de su blog<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 style=\"padding-left: 30px;\"><span class=\"ez-toc-section\" id=\"Falso_el_blog_esta_mas_vivo_que_nunca\"><\/span>Falso: el blog est\u00e1 m\u00e1s vivo que nunca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No pasa un solo d\u00eda sin que alguien escriba un tweet anunciando la muerte del blogging. Y sin embargo, siguen abri\u00e9ndose nuevos blogs. En Espa\u00f1a, hay 3,5 millones de bit\u00e1coras y el 75% de las empresas creadas en los \u00faltimos 3 a\u00f1os tienen blog corporativo, en parte porque <strong>el tr\u00e1fico de las web corporativas que poseen blog es un 55% mayor<\/strong> de las que no lo tienen. Vi\u00e9ndolo del lado del usuario, el 65% de los internautas se declara usuario habitual de blogs, y las opiniones de bloggers tienen gran influencia en la toma de decisiones de compra, tanto en tiendas f\u00edsicas como en e-commerce. Adem\u00e1s, son muchos los expertos en 2.0 que defienden el blog: \u201c<strong><a title=\"Entrevista a Enrique Dans\" href=\"https:\/\/www.imf-formacion.com\/blog\/corporativo\/encuentros-digitales\/entrevista-enrique-dans-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">El blog es el centro de toda estrategia de comunicaci\u00f3n profesional o personal<\/a><\/strong>\u201d.<\/p>\n<h3><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-1172\" alt=\"Mitos del Blogging: 2 Tener un blog es pan comido (IMF Formaci\u00f3n)\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-2.png\" width=\"277\" height=\"277\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-2.png 550w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-2-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-2-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-2-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-2-80x80.png 80w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_%C2%ABTener_un_blog_es_pan_comido%C2%BB\"><\/span>2) \u00abTener un blog es pan comido\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"_Falso_un_blog_no_lo_mantiene_cualquiera\"><\/span>&nbsp; &nbsp; Falso: un blog no lo mantiene cualquiera<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mantener activo un blog es una tarea compleja. <strong>No basta con redactar bien<\/strong>: hay que estar al tanto de las tendencias para conocer qu\u00e9 temas pueden tener mejor acogida en nuestra comunidad, conocer las mejores fuentes de informaci\u00f3n para que los art\u00edculos sean ver\u00eddicos, actuales y de calidad, tener conocimientos de SEO aplicados a contenidos, etc.<\/p>\n<p>Pero es que adem\u00e1s, el trabajo que conlleva un blog va <strong>m\u00e1s all\u00e1 de la creaci\u00f3n de contenidos<\/strong>. Administrar un blog, aunque sea con un CMS, requiere dominar unas habilidades t\u00e9cnicas b\u00e1sicas: en el caso del CMS m\u00e1s popular, WordPress, no es necesario saber programaci\u00f3n (aunque todo ayuda) pero s\u00ed conocer el manejo t\u00e9cnico de las herramientas, pluggins, widgets, etc.&nbsp;Por no hablar de la necesidad de medir los resultados, con Google Analytics, por ejemplo.<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-1175\" alt=\"Mitos del Blogging: 3 Un post se escribe r\u00e1pido (IMF Formaci\u00f3n)\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-3.png\" width=\"277\" height=\"277\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-3.png 550w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-3-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-3-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-3-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-3-80x80.png 80w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_3_%C2%ABSi_se_te_da_bien_escribir_redactar_un_post_no_te_llevara_mucho_tiempo%C2%BB\"><\/span>&nbsp;3) \u00abSi se te da bien escribir, redactar un post&nbsp; no te llevar\u00e1 mucho tiempo\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"_Falso_un_post_se_cocina_a_fuego_lento\"><\/span>&nbsp; &nbsp; &nbsp; &nbsp;Falso: un post se cocina a fuego lento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quien quiera abrirse un blog pensando que un art\u00edculo se crea en media hora, que se olvide: el blogging requiere tiempo, y si no lo tienes, mejor que te dediques a otra cosa. No lo decimos nosotros, lo dicen los 29 blogueros profesionales a los que Christian Delgado lanz\u00f3 la pregunta del mill\u00f3n: <strong>\u00bfcu\u00e1nto se tarda en hacer un blog? <\/strong>Aunque los resultados son muy dispares, en la mayor\u00eda de los casos hablamos de m\u00e1s de 1 hora, y es muy normal que una entrada elaborada requiera 3 o 4 horas.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-182531674\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-1177\" alt=\"Mitos del Blogging: 4 El blog corporativo es para los grandes (IMF Formaci\u00f3n)\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-4.png\" width=\"277\" height=\"277\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-4.png 550w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-4-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-4-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-4-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-4-80x80.png 80w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_%C2%ABLos_blogs_corporativos_son_para_las_grandes_empresas%C2%BB\"><\/span>4) \u00abLos blogs corporativos son para las grandes empresas\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"_Falso_por_que_una_PYME_necesita_un_blog_mas_que_nadie\"><\/span>&nbsp; &nbsp; &nbsp; Falso: por qu\u00e9 una PYME necesita un blog m\u00e1s que nadie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una gran empresa tiene un equipo de prensa, probablemente trabaje con una agencia de comunicaci\u00f3n y en t\u00e9rminos globales, posee m\u00e1s medios para hacer llegar sus contenidos, novedades, etc. a su p\u00fablico. Una PYME no puede ni so\u00f1ar con estos recursos, al menos en las primeras etapas, por lo que el blog se constituye como un <strong>canal de comunicaci\u00f3n propio, directo y relativamente barato<\/strong>, desde el que transmitir a nuestro target lo que queremos que sepa.<\/p>\n<p>Un buen ejemplo de PYMES en las que el blog ha sido una herramienta clave en la estrategia de marketing online ser\u00eda el caso del blog Muy Mol\u00f3n, de la tienda online Mr. Wonderful.<\/p>\n<h3><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-1179\" alt=\"Mitos del Blogging: 5 Cualquiera puede ganar dinero con un blog (IMF Formaci\u00f3n)\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-5.png\" width=\"277\" height=\"277\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-5.png 550w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-5-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-5-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-5-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-5-80x80.png 80w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_%C2%ABCualquiera_puede_ganar_dinero_con_un_blog%C2%BB\"><\/span>5) \u00abCualquiera puede ganar dinero con un blog\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"_Falso_muy_pocos_bloggers_viven_de_su_blog\"><\/span>&nbsp; &nbsp; &nbsp; &nbsp; Falso: muy pocos bloggers viven de su blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un blog tiene tres fuentes de ingresos:<\/p>\n<p>&#8211; <strong>Publicidad<\/strong>: es la primera fuente de financiaci\u00f3n que se nos ocurre. Sin embargo, para obtener unos beneficios relevantes nuestro blog habr\u00e1 de tener much\u00edsimas visitas y\/o suscriptores, lo que s\u00f3lo est\u00e1 al alcance de unos pocos, ya que en el mundo del blogging empieza a haber una competencia feroz.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-4158236195\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&#8211; <strong>Colaboraciones con Marcas<\/strong>: es el caso de muchos bloggers de moda o tecnol\u00f3gicos, en los que las empresas les regalan productos para que los prueben y puedan escribir sobre ellos, o les invitan a eventos de lanzamiento con el objetivo de ganar notoriedad online. Obviamente, estos regalos de las marcas pueden suponer un jugoso extra, pero no permite vivir con la actividad de blogging exclusivamente.<\/p>\n<p>&#8211; <strong>Captaci\u00f3n de Leads<\/strong>: numerosos profesionales que se dedican a actividades como consultor\u00eda, asesor\u00eda, formaci\u00f3n, etc. tienen un blog como estrategia de marca personal y lo rentabilizan utiliz\u00e1ndolo como \u201cescaparate\u201d donde centralizan toda su presencia online, de forma que las empresas que quieren contratar sus servicios pueden contactar con ellos a trav\u00e9s de su blog. Nuevamente, aunque muchos de estos blogueros confirman que con el tiempo, el blog es una plataforma valios\u00edsima de personal branding, son muy pocos los que pueden vivir exclusivamente de los clientes que su blog les reporta.<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1182 aligncenter\" alt=\"Mitos del Blogging (IMF Formaci\u00f3n)\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-6.png\" width=\"330\" height=\"330\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-6.png 550w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/10\/IMF_blog-mark_mitos-blogging-6-150x150.png 150w, 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