{"id":11733,"date":"2022-03-22T09:49:34","date_gmt":"2022-03-22T08:49:34","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=11733"},"modified":"2022-03-22T09:49:36","modified_gmt":"2022-03-22T08:49:36","slug":"conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/","title":{"rendered":"Conoce las diferencias entre inbound marketing y outbound marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4052551429\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/\" data-essbisPostTitle=\"Conoce las diferencias entre inbound marketing y outbound marketing\" data-essbisHoverContainer=\"\">\n<p>Los&nbsp;<a href=\"https:\/\/www.mejoratucarrera.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>m\u00e1sters en&nbsp;<em>marketing<\/em><\/strong><\/a>&nbsp;son herramientas de formaci\u00f3n que pueden abrirte la puerta a las \u00faltimas tendencias. Con el desarrollo de las nuevas tecnolog\u00edas se van introduciendo t\u00e9cnicas novedosas en el mundo de la mercadotecnia, lo cual es especialmente importante en el sector digital. Un&nbsp;<strong>m\u00e1ster en direcci\u00f3n comercial y&nbsp;<em>marketing<\/em><\/strong><em>&nbsp;<\/em>te dar\u00e1 los conocimientos que necesitas para dar un impulso a tu carrera.<\/p><div class=\"blogs-contenido\" id=\"blogs-3022821246\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n\n\n\n<p>Pero en el mundo actual del&nbsp;<a href=\"https:\/\/www.mejoratucarrera.com\/marketing\/el-marketing-digital-y-su-evolucion-continua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>marketing<\/em>&nbsp;digital<\/a>, hay dos conceptos que debes conocer:&nbsp;<em>inbound<\/em>&nbsp;y&nbsp;<em>outbound<\/em>. Por eso, vamos a explicarte detenidamente en qu\u00e9 consiste cada uno de ellos y cu\u00e1les son sus principales diferencias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-el-inbound-marketing\"><span class=\"ez-toc-section\" id=\"Que_es_el_inbound_marketing\"><\/span>Qu\u00e9 es el&nbsp;<em>inbound marketing<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab528c1eb83b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab528c1eb83b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#Que_es_el_inbound_marketing\" >Qu\u00e9 es el&nbsp;inbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#Que_es_el_outbound_marketing\" >Qu\u00e9 es el&nbsp;outbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#Puntos_en_comun_y_divergencias_entre_los_dos\" >Puntos en com\u00fan y divergencias entre los dos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#Y_%C2%BFque_hay_de_los_enfoques_de_estas_estrategias\" >Y \u00bfqu\u00e9 hay de los enfoques de estas estrategias?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Cuando hablamos de&nbsp;<em><strong>inbound marketing<\/strong><\/em>&nbsp;nos referimos al trabajo que realizamos para atraer clientes o consumidores. Con este prop\u00f3sito, ofrecemos contenido \u00fatil y de valor para ellos, de manera que puedan interesarse por nuestros productos o servicios.<\/p>\n\n\n\n<p>Esta estrategia se caracteriza por ser&nbsp;<strong>selectiva<\/strong>, puesto que se dirige solo a potenciales clientes. Tiene como objetivo acercarse a los usuarios que realmente pueden estar interesados en comprar o contratar a nuestra empresa.<\/p>\n\n\n\n<p>Adem\u00e1s, utiliza la&nbsp;<strong>atracci\u00f3n del cliente<\/strong>. Es decir, pretende ofrecer a los usuarios herramientas o contenidos que les resulten \u00fatiles y los animen a continuar en su proceso de conversi\u00f3n.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-399486815\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n\n\n\n<p>En este sentido, resulta muy importante el conocimiento del&nbsp;<em>buyer<\/em>&nbsp;persona de la empresa. Solo de ese modo se puede realizar una campa\u00f1a de&nbsp;<em>inbound marketing<\/em>&nbsp;con \u00e9xito.<\/p>\n\n\n\n<p>Seguramente, en la web has visto numerosos&nbsp;<strong>ejemplos de t\u00e9cnicas&nbsp;<em>inbound<\/em><\/strong>. Una de las m\u00e1s utilizadas es la que ofrece descargas de&nbsp;<em>ebook<\/em>&nbsp;u otro tipo de documentos. La empresa te ofrece informaci\u00f3n de calidad a cambio de conseguir tu direcci\u00f3n de contacto (<em>email<\/em>) o incluso tu tel\u00e9fono. De ese modo sabe que hay una serie de usuarios que est\u00e1n realmente interesados en un tema concreto (viajes a un pa\u00eds determinado, estrategias comerciales, un tipo de recetas, etc.).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-el-outbound-marketing\"><span class=\"ez-toc-section\" id=\"Que_es_el_outbound_marketing\"><\/span>Qu\u00e9 es el&nbsp;<em>outbound marketing<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Con el t\u00e9rmino&nbsp;<em>outbound<\/em>&nbsp;<em>marketing&nbsp;<\/em>hacemos referencia a los m\u00e9todos tradicionales. Es decir, los anuncios y dem\u00e1s&nbsp;<a href=\"https:\/\/corladancash.com\/wp-content\/uploads\/2020\/01\/Tecnicas-Publicitarias.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9cnicas de publicidad<\/a>&nbsp;que se han ejecutado desde hace mucho tiempo. Es un&nbsp;<em>marketing<\/em>&nbsp;m\u00e1s amplio e intrusivo. No es el cliente el que busca informaci\u00f3n, sino que la empresa se acerca a sus&nbsp;<strong>potenciales compradores<\/strong>. Es un sistema mucho m\u00e1s directo y normalmente con peores resultados, como podemos ver <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/fracaso-outbound-marketing\/\">en este post<\/a>.<\/p>\n\n\n\n<p>Dentro del&nbsp;<em>outbound<\/em>&nbsp;<em>marketing<\/em>&nbsp;podemos encontrar una gran variedad de&nbsp;<strong>t\u00e9cnicas<\/strong>. Por ejemplo, desde los<em>&nbsp;banners<\/em>&nbsp;de publicidad en las p\u00e1ginas web o anuncios en redes sociales, hasta los&nbsp;<em>e<\/em><em>mails<\/em>&nbsp;a todo un listado de direcciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-puntos-en-comun-y-divergencias-entre-los-dos\"><span class=\"ez-toc-section\" id=\"Puntos_en_comun_y_divergencias_entre_los_dos\"><\/span>Puntos en com\u00fan y divergencias entre los dos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ambas t\u00e9cnicas de&nbsp;<em>marketing<\/em>&nbsp;tienen como objetivo final crear una&nbsp;<strong>imagen de marca y vender<\/strong>&nbsp;un producto o un servicio, si bien eso es prioritario en el caso del&nbsp;<em>outbound<\/em>&nbsp;<em>marketing<\/em>, como veremos a continuaci\u00f3n.<\/p>\n\n\n\n<p>Dise\u00f1ar una buena estrategia&nbsp;<em>inbound<\/em>&nbsp;puede atraer a&nbsp;<strong>numerosos clientes&nbsp;<\/strong>y convertir una p\u00e1gina en un sitio de referencia. Emplear entonces una estrategia&nbsp;<em>outbound<\/em>&nbsp;puede dar el impulso necesario para ampliar tu campo de potenciales clientes y dar a conocer tu marca al gran p\u00fablico.<\/p>\n\n\n\n<p>Las divergencias son numerosas entre ambos sistemas. Probablemente, la m\u00e1s importante es que el&nbsp;<em>outbound<\/em>&nbsp;<em>marketing<\/em>&nbsp;est\u00e1&nbsp;<strong>basado en el producto<\/strong>&nbsp;o la marca. Se trata de mostrarlo y darlo a conocer para que el cliente desee comprarlo.<\/p>\n\n\n\n<p>Sin embargo, en el caso del&nbsp;<em>inbound<\/em>&nbsp;el&nbsp;<strong>centro es el cliente<\/strong>. La estrategia se basa en ser \u00fatil a los usuarios potenciales porque, de ese modo, los productos o servicios pueden resultarles atractivos. El objetivo es conseguir su inter\u00e9s.<\/p>\n\n\n\n<p>Por otra parte, los&nbsp;<strong>medios<\/strong>&nbsp;<strong><em>inbound<\/em>&nbsp;<\/strong>son fundamentalmente digitales. Internet ofrece numerosas herramientas para medir las estrategias, y se aprovechan. Buscadores, blogs, redes sociales, p\u00e1ginas web, etc. En el caso del&nbsp;<em>outbound<\/em>&nbsp;se aprovechan m\u00e1s los medios tradicionales (radio,&nbsp;<em>mailing, banners<\/em>, etc.) y suele necesitar m\u00e1s presupuesto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-y-que-hay-de-los-enfoques-de-estas-estrategias\"><span class=\"ez-toc-section\" id=\"Y_%C2%BFque_hay_de_los_enfoques_de_estas_estrategias\"><\/span>Y \u00bfqu\u00e9 hay de los enfoques de estas estrategias?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otra diferencia importante es que el&nbsp;<strong>enfoque<\/strong>&nbsp;<strong><em>outbound<\/em>&nbsp;<\/strong>es unidireccional. La empresa se dirige al cliente y no espera un&nbsp;<em>feedback<\/em>&nbsp;m\u00e1s all\u00e1 de una posible conversi\u00f3n. Sin embargo, en el&nbsp;<em>inbound<\/em>&nbsp;es justo lo contrario. Es una estrategia que espera crear una comunicaci\u00f3n, por lo que es bidireccional. Al crear una relaci\u00f3n con tu cliente, puedes conocer mejor sus necesidades.<\/p>\n\n\n\n<p>Por supuesto, hay un claro&nbsp;<strong>objetivo de venta<\/strong>&nbsp;en el&nbsp;<em>outbound<\/em>&nbsp;<em>marketing<\/em>, ya sea un producto o un servicio. Las t\u00e9cnicas est\u00e1n dirigidas a lograr una conversi\u00f3n. Pero en el caso del&nbsp;<em>inbound<\/em>&nbsp;no es as\u00ed, sino que pretende informar, entretener o aportar valor al cliente. La venta no es el objetivo principal, aunque pueda ser secundario.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-100647045\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n\n\n\n<p>A veces se tiende a pensar que el&nbsp;<em>inbound<\/em>&nbsp;y el&nbsp;<em>outbound<\/em>&nbsp;<em>marketing<\/em>&nbsp;son t\u00e9cnicas contrapuestas o excluyentes. Sin embargo, esto no es cierto, m\u00e1s bien es todo lo contrario.<\/p>\n\n\n\n<p>Hay que tener en cuenta cada situaci\u00f3n para decidir la estrategia m\u00e1s adecuada. No obstante,&nbsp;<strong>emplear ambas t\u00e9cnicas unidas<\/strong>&nbsp;puede darle muy buenos resultados a una empresa.&nbsp;<a href=\"https:\/\/www.imf-formacion.com\/\">Estudia una carrera&nbsp;<\/a>de m\u00e1sters en&nbsp;<em>marketing<\/em>&nbsp;y las conocer\u00e1s mejor. Adem\u00e1s, sabr\u00e1s c\u00f3mo sacarles mayor partido a las dos. \u00a1Es la formaci\u00f3n que has estado esperando!<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/\" data-essbisPostTitle=\"Conoce las diferencias entre inbound marketing y outbound marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":23,"featured_media":11734,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[755,4],"tags":[232,8772,209],"class_list":["post-11733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-online","tag-marketing-digital","tag-mercadotecnia","tag-outbound-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conoce las diferencias entre inbound marketing y outbound marketing<\/title>\n<meta name=\"description\" content=\"En el Marketing Digital hay dos conceptos que debes conocer:\u00a0inbound\u00a0y\u00a0outbound. Vamos a explicarte en qu\u00e9 consiste cada uno de ellos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce las diferencias entre inbound marketing y outbound marketing\" \/>\n<meta property=\"og:description\" content=\"En el Marketing Digital hay dos conceptos que debes conocer:\u00a0inbound\u00a0y\u00a0outbound. Vamos a explicarte en qu\u00e9 consiste cada uno de ellos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-22T08:49:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-22T08:49:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mkt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Conoce las diferencias entre inbound marketing y outbound marketing\" \/>\n<meta name=\"twitter:description\" content=\"En el Marketing Digital hay dos conceptos que debes conocer:\u00a0inbound\u00a0y\u00a0outbound. Vamos a explicarte en qu\u00e9 consiste cada uno de ellos.\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mkt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/\"},\"author\":{\"name\":\"mkt\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/c1fe01a03ed6915958976997b113f5e6\"},\"headline\":\"Conoce las diferencias entre inbound marketing y outbound marketing\",\"datePublished\":\"2022-03-22T08:49:34+00:00\",\"dateModified\":\"2022-03-22T08:49:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/\"},\"wordCount\":1005,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg\",\"keywords\":[\"marketing digital\",\"Mercadotecnia\",\"outbound marketing\"],\"articleSection\":[\"Marketing\",\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/\",\"name\":\"Conoce las diferencias entre inbound marketing y outbound marketing\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg\",\"datePublished\":\"2022-03-22T08:49:34+00:00\",\"dateModified\":\"2022-03-22T08:49:36+00:00\",\"description\":\"En el Marketing Digital hay dos conceptos que debes conocer:\u00a0inbound\u00a0y\u00a0outbound. Vamos a explicarte en qu\u00e9 consiste cada uno de ellos.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg\",\"width\":1200,\"height\":660,\"caption\":\"Portada inbound y outbound marketing\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/c1fe01a03ed6915958976997b113f5e6\",\"name\":\"mkt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2021\/12\/logo-imf-150x150.png\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2021\/12\/logo-imf-150x150.png\",\"caption\":\"mkt\"},\"description\":\"Equipo de colaboradores del Blog de Marketing, compuesto por el equipo de tutores, profesores y expertos en Marketing, Comunicaci\u00f3n y Ventas de IMF Smart Education. Los t\u00edtulos de m\u00e1ster y experto universitario de nuestra entidad educativa cuentan con los avales de la Asociaci\u00f3n de Marketing de Espa\u00f1a, del Instituto Tecnol\u00f3gico Hotelero y de la ANECA. Con nosotros puedes especializarte en Marketing y Comunicaci\u00f3n Digital, Comercio Internacional, Gesti\u00f3n Comercial y Marketing, Marketing Tur\u00edstico o Marketing Farmac\u00e9utico, de forma presencial, online o semipresencial.\",\"sameAs\":[\"https:\/\/www.imf-formacion.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Conoce las diferencias entre inbound marketing y outbound marketing","description":"En el Marketing Digital hay dos conceptos que debes conocer:\u00a0inbound\u00a0y\u00a0outbound. Vamos a explicarte en qu\u00e9 consiste cada uno de ellos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Conoce las diferencias entre inbound marketing y outbound marketing","og_description":"En el Marketing Digital hay dos conceptos que debes conocer:\u00a0inbound\u00a0y\u00a0outbound. Vamos a explicarte en qu\u00e9 consiste cada uno de ellos.","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/","og_site_name":"Blog de Marketing Online","article_published_time":"2022-03-22T08:49:34+00:00","article_modified_time":"2022-03-22T08:49:36+00:00","og_image":[{"width":1200,"height":660,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg","type":"image\/jpeg"}],"author":"mkt","twitter_card":"summary_large_image","twitter_title":"Conoce las diferencias entre inbound marketing y outbound marketing","twitter_description":"En el Marketing Digital hay dos conceptos que debes conocer:\u00a0inbound\u00a0y\u00a0outbound. Vamos a explicarte en qu\u00e9 consiste cada uno de ellos.","twitter_misc":{"Escrito por":"mkt","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/"},"author":{"name":"mkt","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/c1fe01a03ed6915958976997b113f5e6"},"headline":"Conoce las diferencias entre inbound marketing y outbound marketing","datePublished":"2022-03-22T08:49:34+00:00","dateModified":"2022-03-22T08:49:36+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/"},"wordCount":1005,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg","keywords":["marketing digital","Mercadotecnia","outbound marketing"],"articleSection":["Marketing","Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/","name":"Conoce las diferencias entre inbound marketing y outbound marketing","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg","datePublished":"2022-03-22T08:49:34+00:00","dateModified":"2022-03-22T08:49:36+00:00","description":"En el Marketing Digital hay dos conceptos que debes conocer:\u00a0inbound\u00a0y\u00a0outbound. Vamos a explicarte en qu\u00e9 consiste cada uno de ellos.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/conoce-las-diferencias-entre-inbound-marketing-y-outbound-marketing\/#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2022\/03\/blog-12.jpg","width":1200,"height":660,"caption":"Portada inbound y outbound marketing"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/c1fe01a03ed6915958976997b113f5e6","name":"mkt","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2021\/12\/logo-imf-150x150.png","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2021\/12\/logo-imf-150x150.png","caption":"mkt"},"description":"Equipo de colaboradores del Blog de Marketing, compuesto por el equipo de tutores, profesores y expertos en Marketing, Comunicaci\u00f3n y Ventas de IMF Smart Education. Los t\u00edtulos de m\u00e1ster y experto universitario de nuestra entidad educativa cuentan con los avales de la Asociaci\u00f3n de Marketing de Espa\u00f1a, del Instituto Tecnol\u00f3gico Hotelero y de la ANECA. Con nosotros puedes especializarte en Marketing y Comunicaci\u00f3n Digital, Comercio Internacional, Gesti\u00f3n Comercial y Marketing, Marketing Tur\u00edstico o Marketing Farmac\u00e9utico, de forma presencial, online o semipresencial.","sameAs":["https:\/\/www.imf-formacion.com"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 15:42:26","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/11733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=11733"}],"version-history":[{"count":2,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/11733\/revisions"}],"predecessor-version":[{"id":11736,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/11733\/revisions\/11736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/11734"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=11733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=11733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=11733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}