{"id":118,"date":"2013-02-26T15:21:13","date_gmt":"2013-02-26T15:21:13","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=118"},"modified":"2020-06-22T11:21:37","modified_gmt":"2020-06-22T09:21:37","slug":"y-tu-que-sabes-de-los-qr","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/y-tu-que-sabes-de-los-qr\/","title":{"rendered":"\u00bfY t\u00fa qu\u00e9 sabes de los QR?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-697585087\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/y-tu-que-sabes-de-los-qr\/\" data-essbisPostTitle=\"\u00bfY t\u00fa qu\u00e9 sabes de los QR?\" data-essbisHoverContainer=\"\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/1\/18\/QRc%C3%B3digo_portada_wikipedia_espa%C3%B1ol.png\" alt=\"c\u00f3digo qr\" width=\"220\" height=\"220\">No tengo muy claro si hablamos de otra moda, o no, pero a pesar de que llevan mucho tiempo entre nosotros, parece que van cogiendo ritmo, y cada vez son m\u00e1s las empresas que se suben al carro de los <strong>c\u00f3digos QR<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-1861548694\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><b>\u00bfQu\u00e9 son estos QR?<\/b><\/p>\n<p>Seguro que has visto este s\u00edmbolo \u00bfverdad?<\/p>\n<p>Seg\u00fan <b>Wikipedia<\/b>: <i>Un <b>c\u00f3digo QR<\/b> (quick response code, \u00abc\u00f3digo de respuesta r\u00e1pida\u00bb) es un m\u00f3dulo \u00fatil para almacenar informaci\u00f3n en una <a title=\"Matriz de datos\" href=\"http:\/\/es.wikipedia.org\/wiki\/Matriz_de_datos\">matriz de puntos<\/a> o un <a title=\"C\u00f3digo de barras\" href=\"http:\/\/es.wikipedia.org\/wiki\/C%C3%B3digo_de_barras\">c\u00f3digo de barras<\/a> bidimensional.<\/i><\/p>\n<p>Para capturar y leer estos c\u00f3digos, necesitaremos, un<strong> app<\/strong> instalada en nuestro tel\u00e9fono, al leerlos con el tel\u00e9fono nos llevar\u00e1 a webs personalizadas para m\u00f3viles, v\u00eddeos, texto, mapas interactivos de ubicaci\u00f3n, etc\u2026<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3054468502\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Vamos a profundizar un poco, y ver a trav\u00e9s de esta infograf\u00eda, c\u00f3mo se utilizan los QR en las empresas espa\u00f1olas.<\/p>\n<p><b>\u00bfQu\u00e9 tipo de contenido ofrece el c\u00f3digo de QR?<\/b><\/p>\n<p>La mayor\u00eda de las empresas, en torno al <strong>45,2%<\/strong>, lo utiliza como <strong>enlace a su web<\/strong>. Seguido de un <strong>23,8 %<\/strong> que lo emplea para enlazar con la <strong>versi\u00f3n m\u00f3vil de su web<\/strong>.<\/p>\n<p><b>\u00bfCon qu\u00e9 objetivos?<\/b><\/p>\n<p>En primer lugar nos encontramos <strong>dos objetivos principales<\/strong>, con m\u00e1s de un <strong>82%<\/strong>: <strong>Transmitir una imagen de vanguardia y dotar de vida a canales est\u00e1ticos<\/strong>, es decir: folletos, tarjetas\u2026<br \/>\nCobran tambi\u00e9n relativa importancia, con un <strong>76,5%<\/strong>, <strong>atraer potenciales clientes <\/strong>y<strong> crear una nueva v\u00eda de contacto con clientes<\/strong>.<br \/>\nSorprende&nbsp; ver que casi un 6% afirma no tener ning\u00fan objetivo concreto al emplear este <strong>c\u00f3digo QR<\/strong>.<\/p>\n<p>Pero los datos nos est\u00e1n mostrando que a pesar de que cada vez m\u00e1s se emplea esta herramienta, solo un <strong>10,5%<\/strong> afirma haber desarrollado una <strong>estrategia de marketing espec\u00edfica<\/strong>, ya que lo consideran clave en su campa\u00f1a.<\/p>\n<p>Al <b>preguntar \u00bfqu\u00e9 mejorar\u00eda de su c\u00f3digo?<\/b><br \/>\nUn<strong> 41,2%<\/strong> tiene claro que <strong>cambiar\u00eda la estrategia<\/strong> para captar la atenci\u00f3n; dejando en segunda lugar, con casi un <strong>30%<\/strong> al dise\u00f1o, un QR personalizado.<\/p>\n<p>Pero <b>\u00bfsabemos en qu\u00e9 soportes lo est\u00e1n ubicando actualmente las empresas?<\/b><\/p>\n<p>La mayor\u00eda de las empresas, afirma emplearlo en <strong>Carteler\u00eda, Folletos y Tarjetas<\/strong>, dejando en segundo puesto a Anuncios de prensa y merchandising.<\/p>\n<p>Algo que tenemos que resaltar, es que los <strong>QR<\/strong> son muy \u00fatiles en tiempos de crisis, y asi lo afirman el <strong>94,1%<\/strong> de las empresas encuestadas.<\/p>\n<p>Finalmente, al formular la pregunta: <strong>\u00bfQu\u00e9 piensa hacer en los pr\u00f3ximos 12 meses?<\/strong> Poco m\u00e1s del <strong>50%<\/strong> indic\u00f3 que seguir\u00e1 con la misma estrategia, cerca del <strong>41%<\/strong> afirmaba que aumentar\u00eda su uso, y casi un 6% dijo que no volver\u00e1 a utilizarlo.<\/p>\n<p>Ahora que ya sabemos la experiencia de algunas empresas, y tenemos datos estad\u00edsticos, os preguntamos <strong>\u00bfhab\u00e9is utilizado ya estos QR? \u00bfSab\u00e9is utilizarlos? \u00bfOs est\u00e1n dando resultados?<br \/>\n<\/strong><\/p><div class=\"blogs-contenido_2\" id=\"blogs-2712568080\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/y-tu-que-sabes-de-los-qr\/infografia_qr\/\" rel=\"attachment wp-att-119\"><img loading=\"lazy\" decoding=\"async\" title=\"Infograf\u00eda QR\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/02\/infografia_qr.jpg\" alt=\"\" width=\"500\" height=\"2418\"><\/a><figcaption class=\"wp-caption-text\">Infograf\u00eda QR<\/figcaption><\/figure>\n<p>Fuente imagen cabecera: CNN M\u00e9xico.<\/p>\n<p><em>Esther Trillo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/y-tu-que-sabes-de-los-qr\/\" data-essbisPostTitle=\"\u00bfY t\u00fa qu\u00e9 sabes de los QR?\" data-essbisHoverContainer=\"\">","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[1],"tags":[6,8772,41],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-marketing-online-2","tag-mercadotecnia","tag-qr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfY t\u00fa qu\u00e9 sabes de los QR? 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