{"id":1481,"date":"2013-11-19T08:05:12","date_gmt":"2013-11-19T08:05:12","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1481"},"modified":"2020-06-22T11:25:00","modified_gmt":"2020-06-22T09:25:00","slug":"blended-marketing-fiat","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/","title":{"rendered":"Blended Marketing y Fiat"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2936363653\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/\" data-essbisPostTitle=\"Blended Marketing y Fiat\" data-essbisHoverContainer=\"\"><p>Empezando por el principio: cuando hablamos de <strong>blended marketing<\/strong> nos referimos a la combinaci\u00f3n de t\u00e9cnicas de <a title=\"Master marketing digital\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">marketing online<\/a> y offline (marketing tradicional). Con la aparici\u00f3n de nuevas herramientas, medios y plataformas muchos piensan que la publicidad online es la \u00fanica que funciona ahora mismo, y otros muchos siguen pensando que la publicidad \u201cde toda la vida\u201d es lo mejor.&nbsp;Sin embargo, existen productos, marcas o p\u00fablicos para los que ser\u00eda mucho m\u00e1s efectiva la combinaci\u00f3n del medio online y offline. De esta forma se puede impactar de forma m\u00e1s variada y creativa, y llegar a trav\u00e9s de distintos canales.<\/p><div class=\"blogs-contenido\" id=\"blogs-2926622387\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1489\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg\" alt=\"fiat-500l\" width=\"384\" height=\"256\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg 800w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l-300x199.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l-660x440.jpg 660w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l-720x480.jpg 720w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l-360x240.jpg 360w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/>Muchas grandes empresas se suben al carro del blended marketing (marketing mixto), y un ejemplo muy curioso lo encontramos en la reciente <strong>campa\u00f1a de Fiat para el nuevo modelo Fiat 500L Trekking<\/strong>.&nbsp;La compa\u00f1\u00eda ha sabido observar las tendencias, y ha decidido que esta estrategia era la m\u00e1s beneficiosa para sus circunstancias: un coche nuevo y perfecto para personas cuyo perfil encaja con el de usuarios de tecnolog\u00eda.<\/p>\n<p>Por una parte, ha decidido continuar con sus spots en televisi\u00f3n, como ha hecho siempre y al igual que sus competidores. Pero no les acababa de convencer, por lo que han recurrido a una estrategia online en la que PC y dispositivo m\u00f3vil se conectan. Esta herramienta se denomina&nbsp;<strong><a title=\"Websocket\" href=\"http:\/\/www.websocket.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">websocket<\/a><\/strong>.<\/p>\n<p>En este caso, Fiat ha creado tres banners donde aparecen personajes perseguidos por objetos o individuos extra\u00f1os en circunstancias muy peculiares. Los usuarios deben salvar a estos personajes a trav\u00e9s del lector QR de su dispositivo. A trav\u00e9s de la tecnolog\u00eda websocket, m\u00f3vil y ordenador se conectan, terminando la acci\u00f3n en el PC, traslad\u00e1ndose al dispositivo y concluyendo en \u00e9ste.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-991428418\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3721 size-full\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/campana-fiat.png\" alt=\"Campa\u00f1a de Fiat \" width=\"978\" height=\"184\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/campana-fiat.png 978w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/campana-fiat-300x56.png 300w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Las nuevas tecnolog\u00edas cada vez abren m\u00e1s puertas a la innovaci\u00f3n y la creatividad. Las compa\u00f1\u00edas que sepan observar las tendencias podr\u00e1n plantearse nuevas estrategias que impacten y sorprendan, y de este modo llegar a un p\u00fablico cada vez m\u00e1s dif\u00edcil de impresionar.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1394263445\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> y <a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/\" data-essbisPostTitle=\"Blended Marketing y Fiat\" data-essbisHoverContainer=\"\">","protected":false},"author":8,"featured_media":1489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[6,56,41],"class_list":["post-1481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-marketing-online-2","tag-movil","tag-qr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blended Marketing y Fiat &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Blended marketing se basa en la combinaci\u00f3n de t\u00e9cnicas de marketing online y offline. Un ejemplo de blended marketing con una campa\u00f1a de Fiat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blended Marketing y Fiat\" \/>\n<meta property=\"og:description\" content=\"Blended marketing se basa en la combinaci\u00f3n de t\u00e9cnicas de marketing online y offline. Un ejemplo de blended marketing con una campa\u00f1a de Fiat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing predictions\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-19T08:05:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Selva Orej\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Selva Orej\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions\"},\"author\":{\"name\":\"Selva Orej\u00f3n\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/73d776c6598ffb0562d1d128a49a49bb\"},\"headline\":\"Blended Marketing y Fiat\",\"datePublished\":\"2013-11-19T08:05:12+00:00\",\"dateModified\":\"2020-06-22T09:25:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions\"},\"wordCount\":401,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg\",\"keywords\":[\"marketing online\",\"m\u00f3vil\",\"qr\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions\",\"name\":\"Blended Marketing y Fiat &#8226; Blog de Marketing Online\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg\",\"datePublished\":\"2013-11-19T08:05:12+00:00\",\"dateModified\":\"2020-06-22T09:25:00+00:00\",\"description\":\"Blended marketing se basa en la combinaci\u00f3n de t\u00e9cnicas de marketing online y offline. Un ejemplo de blended marketing con una campa\u00f1a de Fiat.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg\",\"width\":800,\"height\":533},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/73d776c6598ffb0562d1d128a49a49bb\",\"name\":\"Selva Orej\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/IMF-selva-orejon-2-150x150.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/IMF-selva-orejon-2-150x150.jpg\",\"caption\":\"Selva Orej\u00f3n\"},\"description\":\"Directora ejecutiva de onbranding.es Fundadora y directora del Congreso de Reputacion, Seguridad y Legalidad en entornos digitales y m\u00f3vil BrandCare.es Ha sido Gestora de Reputaci\u00f3n Online en Repsol YPF. Con experiencia como formadora en el \u00e1mbito del marketing digital en universidades y centros de formaci\u00f3n: UB, UCM, AERCO, ICEMD-ESIC, INESDI, Barcelona Activa, etc.\",\"sameAs\":[\"http:\/\/www.imf.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Blended Marketing y Fiat &#8226; Blog de Marketing Online","description":"Blended marketing se basa en la combinaci\u00f3n de t\u00e9cnicas de marketing online y offline. Un ejemplo de blended marketing con una campa\u00f1a de Fiat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/","og_locale":"es_ES","og_type":"article","og_title":"Blended Marketing y Fiat","og_description":"Blended marketing se basa en la combinaci\u00f3n de t\u00e9cnicas de marketing online y offline. Un ejemplo de blended marketing con una campa\u00f1a de Fiat.","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing predictions","og_site_name":"Blog de Marketing Online","article_published_time":"2013-11-19T08:05:12+00:00","article_modified_time":"2020-06-22T09:25:00+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg","type":"image\/jpeg"}],"author":"Selva Orej\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Selva Orej\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions"},"author":{"name":"Selva Orej\u00f3n","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/73d776c6598ffb0562d1d128a49a49bb"},"headline":"Blended Marketing y Fiat","datePublished":"2013-11-19T08:05:12+00:00","dateModified":"2020-06-22T09:25:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions"},"wordCount":401,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg","keywords":["marketing online","m\u00f3vil","qr"],"articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions","name":"Blended Marketing y Fiat &#8226; Blog de Marketing Online","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg","datePublished":"2013-11-19T08:05:12+00:00","dateModified":"2020-06-22T09:25:00+00:00","description":"Blended marketing se basa en la combinaci\u00f3n de t\u00e9cnicas de marketing online y offline. Un ejemplo de blended marketing con una campa\u00f1a de Fiat.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/blended-marketing-fiat\/?q=marketing+predictions#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/fiat-500l.jpg","width":800,"height":533},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/73d776c6598ffb0562d1d128a49a49bb","name":"Selva Orej\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/IMF-selva-orejon-2-150x150.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/IMF-selva-orejon-2-150x150.jpg","caption":"Selva Orej\u00f3n"},"description":"Directora ejecutiva de onbranding.es Fundadora y directora del Congreso de Reputacion, Seguridad y Legalidad en entornos digitales y m\u00f3vil BrandCare.es Ha sido Gestora de Reputaci\u00f3n Online en Repsol YPF. Con experiencia como formadora en el \u00e1mbito del marketing digital en universidades y centros de formaci\u00f3n: UB, UCM, AERCO, ICEMD-ESIC, INESDI, Barcelona Activa, etc.","sameAs":["http:\/\/www.imf.com"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 17:32:56","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/1481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=1481"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/1481\/revisions"}],"predecessor-version":[{"id":9716,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/1481\/revisions\/9716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/1489"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=1481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=1481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=1481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}