{"id":1494,"date":"2013-11-21T07:55:58","date_gmt":"2013-11-21T07:55:58","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1494"},"modified":"2020-06-22T11:25:05","modified_gmt":"2020-06-22T09:25:05","slug":"crear-concursos-redes-sociales","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-concursos-redes-sociales\/","title":{"rendered":"C\u00f3mo crear concursos en redes sociales"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3952653718\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-concursos-redes-sociales\/\" data-essbisPostTitle=\"C\u00f3mo crear concursos en redes sociales\" data-essbisHoverContainer=\"\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-1500\" style=\"margin: 5px;\" alt=\"concursos-redes-sociales\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/concursos-redes-sociales.jpg\" width=\"270\" height=\"280\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/concursos-redes-sociales.jpg 601w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/concursos-redes-sociales-288x300.jpg 288w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/>Seguro que todo el mundo ha participado alguna vez en un concurso en redes sociales. Las empresas con perfiles online han visto en ellos una buena <strong>herramienta de <a title=\"Master marketing online\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a><\/strong> para dar a conocerse, aumentar el n\u00famero de seguidores y fomentar las interacciones.<\/p><div class=\"blogs-contenido\" id=\"blogs-2605028658\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Pueden parecer la herramienta ideal para ambas partes: las empresas consiguen aumentar sus estad\u00edsticas online y los usuarios pueden conseguir un beneficio. Pero no es oro todo lo que reluce. En la mayor\u00eda de los casos, los usuarios deciden seguir a una empresa en internet motivados s\u00f3lo por un determinado premio y, terminado el concurso, no vuelven a realizar ninguna interacci\u00f3n.<\/p>\n<p>Adem\u00e1s, est\u00e1n aumentando los llamados <strong>\u201cconcursantes profesionales\u201d<\/strong> que, bien tienen mucho tiempo libre y participan en todos los concursos habidos y por haber (eso s\u00ed, sin hacer trampas), o son aquellos que entran en grupos destinados a conseguir votos para este tipo de concursos. No hay que ser un genio para encontrar grupos en los que la gente intercambia sus votos en diferentes concursos y se pueden conseguir miles de apoyos en pocos minutos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1502 alignright\" style=\"margin: 10px;\" alt=\"concursos-facebook\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/concursos-facebook.png\" width=\"284\" height=\"259\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/concursos-facebook.png 592w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/concursos-facebook-300x273.png 300w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/>Hasta hace poco <strong>Facebook<\/strong> era bastante exigente a la hora de que las empresas realizasen concursos en su red, pero han flexibilizado su pol\u00edtica hace poco. Si antes s\u00f3lo se pod\u00edan hacer promociones en apps externas, ahora se pueden utilizar los \u2018Me gusta\u2019 y \u2018Comentarios\u2019 como mecanismo de votaci\u00f3n, y los usuarios pueden participar directamente en el muro de la p\u00e1gina.<\/p>\n<p>Aunque ya se puede realizar directamente en los tablones de las p\u00e1ginas, lo m\u00e1s recomendable es utilizar una aplicaci\u00f3n destinada para ello, como <a title=\"Los mejores ejemplos de Marketing Viral con v\u00eddeos (1\u00aa parte)\" href=\"http:\/\/www.easypromosapp.com\" target=\"_blank\" rel=\"noopener noreferrer\">Easypromos<\/a> o <a title=\"Wishpond\" href=\"http:\/\/www.wishpond.com\" target=\"_blank\" rel=\"noopener noreferrer\">Wishpond<\/a>.&nbsp;Sus principales ventajas son:<\/p><div class=\"blogs-contenido_3\" id=\"blogs-181452266\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>\u25cf &nbsp;&nbsp; Podremos abrir y cerrar el concurso un d\u00eda y a una hora determinada<br \/>\n\u25cf &nbsp;&nbsp; Facilita la recopilaci\u00f3n de las participaciones y la eliminaci\u00f3n de usuarios fraudulentos<br \/>\n\u25cf &nbsp;&nbsp; Se pueden indicar f\u00e1cilmente las bases legales del concurso<br \/>\n\u25cf &nbsp;&nbsp; Permiten poner reglas que fomenten el esfuerzo los usuarios, como invitar al mayor n\u00famero de amigos, o tener que seguir a m\u00e1s de una p\u00e1gina para participar<\/p>\n<p>\u00a1Y no te olvides de adaptar tu concurso para dispositivos m\u00f3viles!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-1504\" style=\"margin: 10px;\" alt=\"concursos-twitter\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/concursos-twitter.png\" width=\"288\" height=\"225\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/concursos-twitter.png 534w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/concursos-twitter-300x233.png 300w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/>En el caso de<strong> Twitter<\/strong>, sus Directrices de uso, recomiendan no llevar a los usuarios a crear m\u00faltiples cuentas y no incentivar los Tweets repetidos, por lo que es aconsejable fomentar la imaginaci\u00f3n y que cada tweet\/participaci\u00f3n sea \u00fanico. Adem\u00e1s, no se debe elegir al ganador por el mayor n\u00famero de retweets, ya que de esta manera s\u00f3lo tendr\u00e1n cierta visibilidad un n\u00famero determinado de tweets y perjudicar\u00e1 a la marca en los resultados de b\u00fasqueda.<\/p>\n<p>Lo mejor, y m\u00e1s habitual, es realizar concursos con un hashtag determinado y\/o convirti\u00e9ndose en follower de la empresa. Para facilitar la tarea, existen herramientas como <a title=\"Onekontest\" href=\"http:\/\/onekontest.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OneKontest<\/a> o <a title=\"TweetsWin\" href=\"http:\/\/tweetsw.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">TweetsWin<\/a> que permiten recopilar todos los tweets que cumplan las normas del concurso, as\u00ed como elegir un ganador aleatorio.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-62997019\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Para finalizar, no te olvides de anunciar al ganador, no cobrarle por el env\u00edo del premio y publicitar la entrega del premio en tu blog. Seguro que con todos estos consejos, realizas el concurso perfecto.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> y <a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-concursos-redes-sociales\/\" data-essbisPostTitle=\"C\u00f3mo crear concursos en redes sociales\" data-essbisHoverContainer=\"\">","protected":false},"author":7,"featured_media":1500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[24,34,152,23,25],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-facebook","tag-hashtag","tag-herramientas","tag-redes-sociales","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear concursos en redes sociales &#8226; 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