{"id":1543,"date":"2013-11-28T08:06:35","date_gmt":"2013-11-28T08:06:35","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1543"},"modified":"2020-06-22T11:25:12","modified_gmt":"2020-06-22T09:25:12","slug":"geolocalizacion-marketing","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/","title":{"rendered":"Geolocalizaci\u00f3n y marketing"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3635653235\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/\" data-essbisPostTitle=\"Geolocalizaci\u00f3n y marketing\" data-essbisHoverContainer=\"\"><p>La <strong>geolocalizaci\u00f3n (o geoposicionamiento)<\/strong> no s\u00f3lo sirve para decirle a tus amigos en qu\u00e9 restaurante est\u00e1s cenando para dar envidia por el viaje que vas a realizar. Es una herramienta que puede ayudar a cualquier negocio en su <a title=\"master marketing online\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">estrategia de marketing<\/a>.<\/p><div class=\"blogs-contenido\" id=\"blogs-1194202885\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1551\" title=\"estoy aqu\u00ed (I am here) geolocalizaci\u00f3n\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/aquiestoy.jpg\" alt=\"estoy aqu\u00ed (I am here) geolocalizaci\u00f3n\" width=\"344\" height=\"182\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/aquiestoy.jpg 430w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/aquiestoy-300x158.jpg 300w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/>Aunque no lo parezca, la geolocalizaci\u00f3n influye en el SEO, y m\u00e1s ahora con la alta penetraci\u00f3n de los smartphones en la sociedad. Cada vez se realizan un mayor n\u00famero de b\u00fasquedas desde dispositivos m\u00f3viles y <strong>Google aprovecha la geolocalizaci\u00f3n <\/strong>del usuario para mostrar primero aquellos establecimientos que se encuentren m\u00e1s cerca del usuario. Por este motivo es muy importante detallar al m\u00e1ximo la direcci\u00f3n de un negocio.<\/p>\n<p>No s\u00f3lo podemos saber la localizaci\u00f3n de un dispositivo m\u00f3vil que incorpore GPS, <strong>gracias a la IP podemos saber tambi\u00e9n d\u00f3nde se encuentra un ordenador <\/strong>de sobremesa. No es tan preciso, ya que el dato m\u00e1s cercano que se puede obtener es la poblaci\u00f3n, pero es suficiente segmentar los contenidos al visitante de una web. Esta herramienta es bastante \u00fatil, por ejemplo, para mostrar una informaci\u00f3n en el idioma del usuario o bloquear un contenido que tiene copyright en un \u00e1rea.<\/p>\n<p>Desde hace tiempo <strong>Twitter permite a\u00f1adir la localizaci\u00f3n a los tweets<\/strong> que se publiquen. A ra\u00edz de esto, han surgido un gran n\u00famero de herramientas que muestran tweets cercanos a un determinado punto. Esto permite a los negocios contar a sus seguidores de la misma \u00e1rea una nueva promoci\u00f3n o el pr\u00f3ximo evento que tendr\u00e1 lugar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1552\" style=\"margin: 0px 10px;\" title=\"mapas m\u00f3viles\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/mapas.jpg\" alt=\"mapas m\u00f3viles\" width=\"300\" height=\"276\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/mapas.jpg 475w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/mapas-300x276.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>En la red social <a title=\"Foursquare\" href=\"https:\/\/es.foursquare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Foursquare<\/strong><\/a>, los usuarios pueden compartir con sus amigos d\u00f3nde est\u00e1n en cada momento y otorgar a los lugares una valoraci\u00f3n. No s\u00f3lo los consumidores tienden a visitar establecimientos recomendados por sus amigos (por lo que hay que cuidar al m\u00e1ximo la experiencia de la compra o servicio), sino tambi\u00e9n es m\u00e1s probable que visiten aquellos negocios que tienen una promoci\u00f3n o descuento, por lo que es recomendable que los anunciantes la incorporen a su <a title=\"foursquare venue\" href=\"http:\/\/goo.gl\/7HvSTu\" target=\"_blank\" rel=\"noopener noreferrer\">venue<\/a>.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2623810692\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>A pesar de que <strong>Facebook<\/strong> desactiv\u00f3 su herramienta <a title=\"Facebook Places\" href=\"http:\/\/www.genbeta.com\/redes-sociales-y-comunidades\/adios-facebook-places-adios\" target=\"_blank\" rel=\"noopener noreferrer\">Lugares<\/a>, los usuarios pueden seguir a\u00f1adiendo la localizaci\u00f3n a sus publicaciones o im\u00e1genes. Esto puede ser de gran ayuda para que los negocios sepan qu\u00e9 opinan los usuarios y qu\u00e9 puntos deben mejorar o potenciar.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1420210001\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Por si fuera poco, <strong>los negocios pueden crear su propia aplicaci\u00f3n<\/strong> para dispositivos m\u00f3viles para as\u00ed personalizar el servicio de geolocalizaci\u00f3n que ofrecen. Este es el caso de la <strong>app que lanz\u00f3 el C.C. La Maquinista<\/strong> de Barcelona, que permite a los visitantes encontrar sus tiendas preferidas o calcular el itinerario entre un lugar y otro en el interior del centro. O la app de las Apple Store, en la que accediendo a ella dentro de una tienda Apple, aparece una ventana en la que poder confirmar tu asistencia a una cita en la Genius Bar, solicitar ayuda para hablar con un Especialista personalmente, e incluso pagar tu compra r\u00e1pidamente.<\/p>\n<p>Las posibilidades de la geolocalizaci\u00f3n son infinitas. \u00bfVas a tener en cuenta a tus potenciales clientes cercanos?<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/\" data-essbisPostTitle=\"Geolocalizaci\u00f3n y marketing\" data-essbisHoverContainer=\"\">","protected":false},"author":7,"featured_media":1552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[194,24,192,59,197,193,25],"class_list":["post-1543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-apps","tag-facebook","tag-foursquare","tag-google","tag-localizacion","tag-posicionamiento","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geolocalizaci\u00f3n y marketing &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"La geolocalizaci\u00f3n (o geoposicionamiento) es una herramienta que puede ayudar a cualquier negocio en su estrategia de marketing local. \u00a1Descubre c\u00f3mo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geolocalizaci\u00f3n y marketing\" \/>\n<meta property=\"og:description\" content=\"La geolocalizaci\u00f3n (o geoposicionamiento) es una herramienta que puede ayudar a cualquier negocio en su estrategia de marketing local. \u00a1Descubre c\u00f3mo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/?o=5657\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-28T08:06:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:25:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/mapas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"475\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juan Antonio Polo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Antonio Polo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/?o=5657#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/?o=5657\"},\"author\":{\"name\":\"Juan Antonio Polo\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/c76422bdea97b0751cbd7eb6f5b15f38\"},\"headline\":\"Geolocalizaci\u00f3n y marketing\",\"datePublished\":\"2013-11-28T08:06:35+00:00\",\"dateModified\":\"2020-06-22T09:25:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/?o=5657\"},\"wordCount\":543,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/?o=5657#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/11\/mapas.jpg\",\"keywords\":[\"apps\",\"facebook\",\"foursquare\",\"Google\",\"localizacion\",\"posicionamiento\",\"twitter\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/?o=5657#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/?o=5657\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/geolocalizacion-marketing\/?o=5657\",\"name\":\"Geolocalizaci\u00f3n y marketing &#8226; 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