{"id":1588,"date":"2016-12-12T08:07:04","date_gmt":"2016-12-12T07:07:04","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1588"},"modified":"2020-12-28T17:24:14","modified_gmt":"2020-12-28T16:24:14","slug":"campanas-marketing-navidad","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/campanas-marketing-navidad\/","title":{"rendered":"Las mejores campa\u00f1as de Marketing en Navidad 2020"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3902075998\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/campanas-marketing-navidad\/\" data-essbisPostTitle=\"Las mejores campa\u00f1as de Marketing en Navidad 2020\" data-essbisHoverContainer=\"\"><p>Bienvenidos de nuevo a las mejores campa\u00f1as de <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">Marketing<\/a> navide\u00f1as de 2020. Se supone que debe ser la \u00e9poca m\u00e1s feliz y alegre del a\u00f1o, pero bien es cierto que este 2020 no ha tenido un gran tir\u00f3n en cuanto a alegr\u00edas se refiere, las navidades siempre est\u00e1n ah\u00ed para recordarnos que nos podemos olvidar de los males durante unos d\u00edas. Al menos, las campa\u00f1as de Marketing nos lo recuerdan si pueden.<\/p><div class=\"blogs-contenido\" id=\"blogs-1930821992\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Hablar\u00e9 de algunas campa\u00f1as de navidad de este 2020 y otras de a\u00f1os inmediatamente anteriores, ya que en la comparativa est\u00e1 el gusto. Adem\u00e1s, siempre est\u00e1 bien recordar tiempos mejores.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pizzahut_Marketing_2020_Vigo_y_New_York\"><\/span><strong>Pizzahut, Marketing, 2020, Vigo y New York<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52c9abc282\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52c9abc282\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/campanas-marketing-navidad\/#Pizzahut_Marketing_2020_Vigo_y_New_York\" >Pizzahut, Marketing, 2020, Vigo y New York<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/campanas-marketing-navidad\/#Campana_de_Marketing_de_navidad_%E2%80%93_Doritos_Mexico_2020\" >Campa\u00f1a de Marketing de navidad &#8211; Doritos M\u00e9xico 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/campanas-marketing-navidad\/#Apple_haciendo_cosas_de_Apple_pero_en_Navidad\" >Apple haciendo cosas de Apple, pero en Navidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/campanas-marketing-navidad\/#Toyota_y_su_triptico_navideno\" >Toyota y su tr\u00edptico navide\u00f1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/campanas-marketing-navidad\/#Una_cancion_que_acompana_perfectamente_a_esta_campana_de_marketing_2020\" >Una canci\u00f3n que acompa\u00f1a perfectamente a esta campa\u00f1a de marketing 2020<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00bfAlguna vez te has preguntado qu\u00e9 tienen que ver estas 5 cosas que tienen por t\u00edtulo la primera campa\u00f1a de navidad que os mostramos?<\/p>\n<p>\u00a1Pues mucho! El alcalde de Vigo, en Espa\u00f1a, es conocido por tener unas luces ostentosas en navidad. Y en PizzaHut aprovecharon este hecho para lanzar su <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategias-remarketing-optimizar-campanas\/\">campa\u00f1a<\/a> de marketing intentando que el alcalde de Nueva York llamase al de Vigo para felicitarle.<\/p>\n<p>Han creado un concurso y un hashtag en Twitter para ayudar a que este fant\u00e1stico momento navide\u00f1o se lleve a cabo:\u00a0 <strong>#DeliveringAmericanXmas<\/strong><\/p><div class=\"blogs-contenido_3\" id=\"blogs-2040512858\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-1588-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/3999!S5aEAcZFsDQhcA\/6\/DeliveringAmericanXmas.mp4.mp4?_=1\" \/><a href=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/3999!S5aEAcZFsDQhcA\/6\/DeliveringAmericanXmas.mp4.mp4\">https:\/\/mediacdn.cincopa.com\/v2\/994464\/3999!S5aEAcZFsDQhcA\/6\/DeliveringAmericanXmas.mp4.mp4<\/a><\/video><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Campana_de_Marketing_de_navidad_%E2%80%93_Doritos_Mexico_2020\"><\/span><strong>Campa\u00f1a de Marketing de navidad &#8211; Doritos M\u00e9xico 2020<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Esta campa\u00f1a de marketing viene de la mano de Doritos M\u00e9xico, que, junto a Slap Global, ha lanzado la campa\u00f1a <strong>#OrgulloTodoEla\u00f1o<\/strong>, para visibilizar al colectivo LGTBI+.<\/p>\n<p>Han a\u00f1adido un toque emotivo Navide\u00f1o con una historia real en la cual un padre preocupado, pide ayuda en las <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-convienen-marca\/\">redes sociales<\/a> y Reddit para entender c\u00f3mo puede hablar de la manera correcta con su hijo gay. El spot, que tiene una duraci\u00f3n de m\u00e1s de dos minutos, se titula \u00abel mejor regalo\u00bb. Una maravillosa historia y un gran aporte a la comunidad LGTBI+ por parte de Doritos.<\/p>\n<p>Anuncios as\u00ed s\u00ed:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"es\" dir=\"ltr\">El mejor regalo que puedes hacer esta Navidad, es aceptar a alguien como es. <a href=\"https:\/\/twitter.com\/hashtag\/OrgulloTodoElA%C3%B1o?src=hash&amp;ref_src=twsrc%5Etfw\">#OrgulloTodoElA\u00f1o<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DoritosRainbow?src=hash&amp;ref_src=twsrc%5Etfw\">#DoritosRainbow<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Doritos?src=hash&amp;ref_src=twsrc%5Etfw\">#Doritos<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LGBT?src=hash&amp;ref_src=twsrc%5Etfw\">#LGBT<\/a>+ <br \/> <a href=\"https:\/\/t.co\/fA4B5KPaf0\">https:\/\/t.co\/fA4B5KPaf0<\/a> <a href=\"https:\/\/t.co\/tdrlWKScev\">pic.twitter.com\/tdrlWKScev<\/a><\/p>\n<p>&mdash; Doritos Mx (@Doritos_Mx) <a href=\"https:\/\/twitter.com\/Doritos_Mx\/status\/1340008974792454148?ref_src=twsrc%5Etfw\">December 18, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apple_haciendo_cosas_de_Apple_pero_en_Navidad\"><\/span><strong>Apple haciendo cosas de Apple, pero en Navidad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque este anuncio es de 2018, no quiero dejar pasar la oportunidad de comentar c\u00f3mo una de las grandes marcas a nivel mundial, como es Apple, tiene siempre una delicadeza exquisita para terminar sus obras. Es interesante remarcar tambi\u00e9n que Apple y Pixar van de la mano, aunque hayan tenido sus divorcios y casamientos, tenemos la oportunidad de ver un spot maravillosamente dise\u00f1ado que no solo entra por el ojo, sino que adem\u00e1s cuenta una historia fant\u00e1stica.<\/p>\n<p>Ya sab\u00e9is, ni\u00f1os, compartid vuestros regalos:<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Holiday \u2014 Share Your Gifts \u2014 Apple\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/aMowWZHk6hY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Toyota_y_su_triptico_navideno\"><\/span><strong>Toyota y su tr\u00edptico navide\u00f1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Toyota nos ha contado una historia a trav\u00e9s de tres spots, haciendo referencias a estos meses tan duros que hemos pasado todos. En publicidad, es interesante tratar puntos de vista que entienda todo el mundo y la situaci\u00f3n de 2020 es un perfecto ejemplo de c\u00f3mo hacer un buen insight para campa\u00f1as de Marketing.<\/p>\n<p>Toyota nos cuenta las historias de varias familias y c\u00f3mo han ido superando cada una de las etapas m\u00e1s duras de la forma m\u00e1s solidarias que han podido. Es un anuncio que nos llama a reflexionar, para dar m\u00e1s notoriedad de marca a Toyota, no es el t\u00edpico anuncio de \u00abdomina la carretera\u00bb.<\/p>\n<p>Se separan en tres spots: Las cartas.<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Toyotathon: &quot;Mailbox&quot; | Toyota\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/H75ZRlVwrmY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Las super Madres (tambi\u00e9n es una forma preciosa de homenajear a los sanitarios que tanto han hecho por todos nosotros durante este 2020)<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Toyotathon: &quot;Super Mom&quot; | Toyota\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/QeW8cS4m0iI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Y, por \u00faltimo, el viaje que hemos pasado y los viajes que nos esperan.<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"Toyotathon: &quot;The Journey&quot; | Toyota\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/BNMwoeGimdw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Este \u00faltimo sigue la est\u00e9tica fabulosa de Apple. Y es que, en navidad, no pueden faltar las animaciones para los spots publicitarios.<\/p>\n<p>Estas campa\u00f1as fueron lanzadas en internet y en medios tradicionales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Una_cancion_que_acompana_perfectamente_a_esta_campana_de_marketing_2020\"><\/span><strong>Una canci\u00f3n que acompa\u00f1a perfectamente a esta campa\u00f1a de marketing 2020<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En esta ocasi\u00f3n tenemos un Jingle Navide\u00f1o. Es un formato que se usa muy a menudo para hacer campa\u00f1as de marketing en navidad y este 2020 no pod\u00eda ser de otra manera. <a href=\"https:\/\/www.thesummeragency.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Summer Agency<\/a>\u00a0 es una agencia de publicidad que ha querido dedicarle una canci\u00f3n al a\u00f1o 2020 y as\u00ed, hacer su campa\u00f1a de marketing navide\u00f1a. Los publicistas tienen este alma de darle la vuelta a todo y, en vez de desearnos un feliz 2021 (que tambi\u00e9n), se han centrado en relatarnos que <strong>el a\u00f1o 2020 ha sido un a\u00f1o de mierda.<\/strong><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1588-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/3839!S5aEAoJBsDgAoA\/6\/VILLANCICO_FINAL_04.mp4.mp4?_=2\" \/><a href=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/3839!S5aEAoJBsDgAoA\/6\/VILLANCICO_FINAL_04.mp4.mp4\">https:\/\/mediacdn.cincopa.com\/v2\/994464\/3839!S5aEAoJBsDgAoA\/6\/VILLANCICO_FINAL_04.mp4.mp4<\/a><\/video><\/div>\n<p>Seguro que ten\u00e9is el soniquete a\u00fan en la cabeza y os da para cantarla m\u00e1s de una vez.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1685292625\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>En cualquier caso, esto solo ha sido un peque\u00f1o ejemplo de lo creativas que pueden ser las campa\u00f1as de marketing en navidad, y m\u00e1s en este 2020. Estamos seguros de que ten\u00e9is una campa\u00f1a favorita y, si quisierais compartirla con nosotros, estaremos encantados de verlas.<\/p>\n<p><strong>Felices fiestas, feliz a\u00f1o y feliz de que 2020 se acabe.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/campanas-marketing-navidad\/\" data-essbisPostTitle=\"Las mejores campa\u00f1as de Marketing en Navidad 2020\" data-essbisHoverContainer=\"\">","protected":false},"author":7,"featured_media":11208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[204,203,8772,56,205,165],"class_list":["post-1588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-blended-marketing","tag-campanas","tag-mercadotecnia","tag-movil","tag-realidad-aumentada","tag-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - 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