{"id":16814,"date":"2016-07-12T13:22:57","date_gmt":"2016-07-12T11:22:57","guid":{"rendered":"http:\/\/cescompol.com\/?p=16814"},"modified":"2016-07-12T13:22:57","modified_gmt":"2016-07-12T11:22:57","slug":"seduccion-politica","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/seduccion-politica\/","title":{"rendered":"De la argumentaci\u00f3n a la seducci\u00f3n"},"content":{"rendered":"
\r\n\t\r\n<\/a><\/div>

\u00abUna vez superado el torrente inagotable de tanta tertulia pol\u00edtica con motivo de las elecciones generales, bueno es el momento para analizar los diversos aspectos de este formato period\u00edstico\u00bb… Con estas palabras la revista online Tertulias Pol\u00edticas introduce el art\u00edculo de Julio C\u00e9sar Herrero,\u00a0doctor en Ciencias de la Informaci\u00f3n por la Complutense de Madrid y especialista en Comunicaci\u00f3n y Marketing Pol\u00edtico. Adem\u00e1s de dirigir el centro que representa la web donde te encuentras: es el director de CESCOMPOL,\u00a0Centro de Estudios Superiores en Comunicaci\u00f3n y Marketing Pol\u00edtico.<\/p>

\r\n\t\"Gu\u00eda\r\n<\/a><\/div>
\r\n\"M\u00e1ster\r\n<\/a><\/div>\n

El art\u00edculo en 8\u00a0ideas<\/strong><\/p>\n

    \n
  1. \u00abLos medios audiovisuales imponen un ritmo informativo a menudo incompatible con la solvencia argumental.<\/strong> La actualidad debe ser \u2018analizada\u2019 en caliente, sobre la marcha, seg\u00fan se produce: luego ya no vale la pena, es vieja: est\u00e1 muerta.\u00bb<\/li>\n
  2. \u00abEl pensamiento cr\u00edtico consiste, en esencia, en pensar sobre c\u00f3mo pensamos y sobre c\u00f3mo piensan otros.\u00bb<\/strong><\/li>\n
  3. Que todas las opiniones sean respetables no significan que todas valgan lo mismo.<\/strong> \u00abLa validez guarda relaci\u00f3n con las evidencias que se aporten\u00bb.<\/li>\n
  4. \u00abEl pensador cr\u00edtico no se deja impresionar por efectismos.\u00bb<\/strong><\/li>\n
  5. \u00abArgumentar tampoco es persuadir.<\/strong> La persuasi\u00f3n es un proceso, fundamentalmente, unidireccional. Es uno de los interlocutores quien intenta convencer a otro o a otros. Sin embargo, la argumentaci\u00f3n es un proceso conjunto, colectivo, cooperativo.\u00bb<\/li>\n
  6. \u00abResulta fundamental comenzar por distinguir los deseos de la realidad.<\/strong> Que nos guste que las cosas sean de determinada manera no significa que lo sean.\u00bb<\/li>\n
  7. \u00abLas etiquetas no s\u00f3lo simplifican la realidad; simplifican el pensamiento.\u00bb<\/strong><\/li>\n
  8. \u00abNo vale todo con tal de sostener una postura.\u00bb<\/strong><\/li>\n<\/ol>\n

     <\/p>\n

    Puedes leer el art\u00edculo completo aqu\u00ed<\/a>\u00a0<\/span>o haciendo clic en la siguiente imagen:<\/strong><\/span><\/p>\n

    \"CESCOMPOL\"<\/a><\/p>\n

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