{"id":1686,"date":"2013-12-19T08:07:16","date_gmt":"2013-12-19T08:07:16","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1686"},"modified":"2020-06-22T11:25:37","modified_gmt":"2020-06-22T09:25:37","slug":"audiencia-social-television","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/audiencia-social-television\/","title":{"rendered":"Audiencia social: \u00bfequivale a la audiencia real en televisi\u00f3n?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2459200995\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/audiencia-social-television\/\" data-essbisPostTitle=\"Audiencia social: \u00bfequivale a la audiencia real en televisi\u00f3n?\" data-essbisHoverContainer=\"\"><p><a href=\"http:\/\/www.flickr.com\/photos\/28478778@N05\/5728486437\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1690 alignright\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"Autor: espensorvik\" alt=\"Autor: espensorvik\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/television.jpg\" width=\"393\" height=\"263\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/television.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/television-300x200.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/television-660x440.jpg 660w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/television-812x543.jpg 812w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/television-720x480.jpg 720w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/television-360x240.jpg 360w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/a> <strong>Las redes sociales han cambiado la forma en la que el espectador ve la televisi\u00f3n.<\/strong> La tan deseada interactividad con el p\u00fablico que siempre se ha buscado por fin ha llegado. Ahora m\u00e1s que nunca podemos interactuar con cualquier emisi\u00f3n en directo, opinando sobre los contenidos, enviando preguntas a los presentadores e incluso votando para expulsar a un concursante de un reality.<\/p><div class=\"blogs-contenido\" id=\"blogs-4005149402\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Cada vez es m\u00e1s habitual ver un<strong> <a title=\"Historia de un s\u00edmbolo \u201c#Hashtag\u201d\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/historia-de-un-simbolo-hashtag\/\" target=\"_blank\" rel=\"noopener noreferrer\">hashtag<\/a><\/strong> en una esquina del televisor que invita a los espectadores a comentar en <a title=\"Redes Sociales Parte I \u2013 Facebook &amp; Twitter\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-parte-i\/\">Twitter<\/a> un programa. Las cadenas de televisi\u00f3n luchan, no s\u00f3lo por ser l\u00edderes de cuota de pantalla, sino tambi\u00e9n por <strong>liderar el share social<\/strong>. Pero, \u00bfcu\u00e1ntos m\u00e1s tweets haya sobre un programa, m\u00e1s espectadores tendr\u00e1?, \u00bfequivale la audiencia social a la audiencia real?<\/p>\n<p><strong>La respuesta es clara: no<\/strong>. Aunque cada vez m\u00e1s gente utiliza las redes sociales, el p\u00fablico mayoritario de los programas de televisi\u00f3n a\u00fan no dispone de una conexi\u00f3n a Internet o de un smartphone. Es bastante frecuente que un programa de televisi\u00f3n llene Twitter de Trending Topics, y comprobar al d\u00eda siguiente que otras emisiones han sido m\u00e1s seguidas.<\/p>\n<p>A pesar de ello, y teniendo en cuenta el perfil medio de los usuarios de redes sociales, las emisiones con m\u00e1s audiencia social suelen ser<strong> l\u00edderes de audiencia entre espectadores de entre 18 y 35 a\u00f1os<\/strong>. Un caso curioso con respecto a esto, son los sketch de \u201cMuchachada Nui\u201d (La 2), que eran m\u00e1s vistos en YouTube que seguidos en directo en televisi\u00f3n.<\/p>\n<p>Es bastante interesante observar los datos que <strong><a href=\"http:\/\/www.tuitele.tv\/\">Tuitele<\/a><\/strong> ha publicado sobre la audiencia social en Espa\u00f1a:<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3029147066\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p style=\"padding-left: 30px;\">&#8211; 3.900.000 usuarios han comentado un programa de televisi\u00f3n durante su emisi\u00f3n. Esto es s\u00f3lo un 21% de la media de espectadores en <a href=\"http:\/\/es.wikipedia.org\/wiki\/Horario_central\">prime time<\/a> en Espa\u00f1a, que es de 18.000.000.<br \/>\n&#8211; Un 52,6% de los comentarios se han emitido desde un dispositivo Android, un 12,2% desde un iPhone y un 20,3% desde un ordenador port\u00e1til o de sobremesa.<br \/>\n&#8211; Entre los 10 programas con m\u00e1s audiencia social est\u00e1n \u201cUn pr\u00edncipe para Corina\u201d (Cuatro), la segunda temporada de \u201cPulseras rojas\u201d (Antena 3), \u201cGand\u00eda Shore\u201d (MTV) y \u201c\u00bfQui\u00e9n quiere casarse con mi hijo?\u201d (Cuatro), los cuales nunca han llegado a ser la emisi\u00f3n m\u00e1s vista del d\u00eda.<br \/>\n&#8211; El g\u00e9nero que m\u00e1s audiencia social genera en nuestro pa\u00eds son las emisiones deportivas.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-672 alignleft\" alt=\"hashtag01\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01.png\" width=\"215\" height=\"215\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01.png 512w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01-80x80.png 80w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/>Con respecto al <strong>mundo de la publicidad<\/strong>, est\u00e1 demostrado que la emisi\u00f3n de un spot en televisi\u00f3n de una determinada marca, aumentan las conversaciones sobre ella en redes sociales. Seg\u00fan Tuitele, los comentarios habituales sobre una marca \u201c<i>se multiplican por dos cuando se realiza un pase del spot en un programa de baja audiencia social. <\/i>(\u2026) <i>En programas de audiencia social media, las conversaciones se multiplican por 4,4 y cuando el programa es de alta audiencia social se multiplica por cinco.\u201d.<\/i><\/p><div class=\"blogs-contenido_2\" id=\"blogs-1732521254\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Por todo ello, en una<strong> estrategia de <a title=\"master marketing digital\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">marketing online<\/a><\/strong>, no debemos olvidar al p\u00fablico de las redes sociales. Aunque no realicemos una campa\u00f1a en Facebook o Twitter, podemos impactar sobre ellos insertando un spot de televisi\u00f3n en un determinado programa. Incluso, podemos llegar a gente que no suele ver la televisi\u00f3n habitualmente gracias a los comentarios de sus amigos en redes sociales.<\/p>\n<p>\u00bfQui\u00e9n dijo que la publicidad en televisi\u00f3n estaba de capa ca\u00edda?<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/audiencia-social-television\/\" data-essbisPostTitle=\"Audiencia social: \u00bfequivale a la audiencia real en televisi\u00f3n?\" data-essbisHoverContainer=\"\">","protected":false},"author":7,"featured_media":1690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[215,179,25],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-audiencia","tag-television","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audiencia social: \u00bfequivale a la audiencia real en televisi\u00f3n?<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1ntos m\u00e1s comentarios en redes sociales haya sobre un programa de televisi\u00f3n, m\u00e1s espectadores tendr\u00e1? 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