{"id":175,"date":"2013-03-13T16:13:20","date_gmt":"2013-03-13T16:13:20","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=175"},"modified":"2020-06-22T11:21:57","modified_gmt":"2020-06-22T09:21:57","slug":"que-pasa-con-el-e-commerce","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/que-pasa-con-el-e-commerce\/","title":{"rendered":"Qu\u00e9 pasa con el e-Commerce"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3125520888\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/que-pasa-con-el-e-commerce\/\" data-essbisPostTitle=\"Qu\u00e9 pasa con el e-Commerce\" data-essbisHoverContainer=\"\"><p>Aunque parezca sofisticado, el<strong> e-Commerce<\/strong> o <strong>comercio electr\u00f3nico<\/strong>, como su nombre nos revela, se trata de la compra y venta de productos a trav\u00e9s de medios electr\u00f3nicos.<\/p><div class=\"blogs-contenido\" id=\"blogs-1462344463\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Quiz\u00e1s esto suena muy moderno, pero realmente fue en 1979 cuando Michael Aldrich conect\u00f3 una televisi\u00f3n dom\u00e9stica a una l\u00ednea de tel\u00e9fono, inventando as\u00ed las compras online.<\/p>\n<p>Y es m\u00e1s, Pizza Hut, all\u00e1 por el a\u00f1o 1994, ya comenz\u00f3 a vender sus productos telef\u00f3nicamente.<\/p>\n<p>A d\u00eda de hoy, nos encontramos con datos enfrentados, sabemos que alrededor del <strong>50% de las personas utilizan las redes sociales<\/strong> para tomar una decisi\u00f3n de compra. Y no s\u00f3lo eso, al preguntar a los compradores, queda demostrado que al menos el <strong>70% conf\u00eda en conseguir mejores ofertas por medios online<\/strong> que en tienda f\u00edsica.<\/p>\n<p><b>\u00bfEntonces? \u00bfQu\u00e9 pasa en nuestro pa\u00eds?<\/b><br \/>\nLa mayor\u00eda de las empresas no consiguen llegar a unos buenos \u00edndices de conversi\u00f3n, y es que el principal motivo viene dado porque su uso es todav\u00eda muy minoritario en Espa\u00f1a, cosa que en otros lugares, como UK, ya llega a representar el 50% de las compras totales.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2901389477\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>S\u00ed que podemos afirmar, que las estad\u00edsticas son esperanzadoras, y que cada vez m\u00e1s son los usuarios que pierden el miedo a moverse por entornos online.<br \/>\nOs ponemos un ejemplo claro, que utiliza mucho las compras online, se trata del <strong>sector hotelero<\/strong>, donde internet se ha convertido en el pilar de sus ventas \u00bfcu\u00e1ntos de vosotros hac\u00e9is la reservas de una estancia llamando al hotel directamente? Y \u00bfcu\u00e1ntos reserv\u00e1is normalmente v\u00eda online, ya sea trav\u00e9s de su motor de reservas o a trav\u00e9s de portales tipo: Edreams, Booking\u2026?<br \/>\nMe arriesgo a afirmar a que la mayor\u00eda ya hace tiempo que se mueve en estos portales de reservas online como pez en el agua. \u00bfVerdad?<\/p>\n<p>Cabe a\u00f1adir, que es muy importante que visto el aumento de las <strong>compras online<\/strong> a trav\u00e9s de <strong>dispositivos m\u00f3viles<\/strong> y <strong>tabletas<\/strong> que estamos experimentando, debemos adaptar nuestra<strong> p\u00e1gina web<\/strong> a dichos dispositivos, para facilitar la venta y compra de nuestros productos, haci\u00e9ndola mucho m\u00e1s <strong>accesible y funcional<\/strong>.<\/p>\n<p>Para los que est\u00e9is en Barcelona o teng\u00e1is la oportunidad de asistir, os informamos que entre hoy y ma\u00f1ana se est\u00e1 celebrando la <strong>5\u00aa edici\u00f3n de eShow Barcelona<\/strong> , el principal circuito ferial dedicado a Ecommerce, Marketing Online, Hosting &amp; Cloud Computing, Social Media, Mobile y Digital.<b><br \/>\n<\/b><br \/>\nComo dicen en su web: <i>En<strong> eShow Barcelona<\/strong> 2013, la 5\u00aa edici\u00f3n de este evento, encontrar\u00e1s las \u00faltimas soluciones en tecnolog\u00eda y servicios y las estrategias m\u00e1s innovadoras para que tu negocio tenga \u00e9xito en el mundo online, as\u00ed como la posibilidad de hacer networking con los l\u00edderes y conocer de primera mano las tendencias nacionales e internacionales, gracias al completo programa de conferencias con Keynotes de alto nivel y actividades paralelas que se incluyen en esta ocasi\u00f3n.<\/i><\/p><div class=\"blogs-contenido_2\" id=\"blogs-353747611\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Fuente <a title=\"e-Commerce\" href=\"http:\/\/pulsosocial.com\/2013\/01\/08\/e-commerce-y-social-media-una-relacion-cada-vez-mas-cercana\/\" target=\"_blank\" rel=\"noopener noreferrer\">imagen<\/a> cabecera<\/p>\n<p><em>Esther Trillo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/que-pasa-con-el-e-commerce\/\" data-essbisPostTitle=\"Qu\u00e9 pasa con el e-Commerce\" data-essbisHoverContainer=\"\">","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[1],"tags":[53,6,55,56,54,57],"class_list":["post-175","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-e-commerce","tag-marketing-online-2","tag-mobile","tag-movil","tag-tablet","tag-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 pasa con el e-Commerce | IMF Smart Education |<\/title>\n<meta name=\"description\" content=\"Aunque parezca sofisticado, el\u00a0e-Commerce\u00a0o\u00a0comercio electr\u00f3nico, como su nombre nos revela, se trata de la compra y venta de productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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