{"id":1750,"date":"2014-01-02T08:02:32","date_gmt":"2014-01-02T08:02:32","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1750"},"modified":"2020-06-22T11:25:44","modified_gmt":"2020-06-22T09:25:44","slug":"moviles-smartphone-internet-adaptarse","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/moviles-smartphone-internet-adaptarse\/","title":{"rendered":"M\u00f3viles e Internet: Adaptarse o morir"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-38002091\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/moviles-smartphone-internet-adaptarse\/\" data-essbisPostTitle=\"M\u00f3viles e Internet: Adaptarse o morir\" data-essbisHoverContainer=\"\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-1752\" alt=\"smartphone\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/smartphone.jpg\" width=\"342\" height=\"264\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/smartphone.jpg 570w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/12\/smartphone-300x231.jpg 300w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/>Cada vez son m\u00e1s los usuarios de smartphones en Espa\u00f1a y en todo el mundo. Sin ir m\u00e1s lejos, en Espa\u00f1a se abrieron 169.856 nuevas l\u00edneas de tel\u00e9fono m\u00f3viles en julio de 2013, y tenemos un <a title=\"penetracion smartphones\" href=\"http:\/\/www.comscore.com\/esl\/Insights\/Presentations_and_Whitepapers\/2013\/2013_Spain_Digital_Future_in_Focus\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>66% de tasa de penetraci\u00f3n de smartphones<\/strong><\/a>.<\/p><div class=\"blogs-contenido\" id=\"blogs-1724629045\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Cada vez m\u00e1s gente utiliza estos <a title=\"consumo m\u00f3vil\" href=\"https:\/\/www.imf-formacion.com\/noticias\/el-auge-del-consumo-de-contenido-movil\" target=\"_blank\" rel=\"noopener noreferrer\">tel\u00e9fonos inteligentes<\/a> para todo, siendo de lo m\u00e1s normal ir por la calle y ver a pr\u00e1cticamente todo el mundo mirando su tel\u00e9fono m\u00f3vil, cuando hace un par de d\u00e9cadas era algo impensable.<\/p>\n<p>Pero, \u00bfpor qu\u00e9? Pues <strong>porque tienen <\/strong><b>internet.<\/b> Sin internet como mucho ves las fotograf\u00edas que tienes guardadas. Internet ha revolucionado todo, incluida la telefon\u00eda m\u00f3vil.<\/p>\n<p>Seg\u00fan el informe \u201cForrester Research: Mobile World Adopci\u00f3n Forecast, 2011 to 2016\u201d, cada d\u00eda accede m\u00e1s gente a internet a trav\u00e9s desde su smartphone que desde el ordenador. Esto es algo que todos sabemos, ya que el m\u00f3vil lo llevamos siempre encima, lo utilizamos para chatear, descargar contenidos, compartir fotograf\u00edas, buscar informaci\u00f3n<b>,<\/b> etc\u2026 y siempre lo tenemos a mano.<\/p>\n<p>Esta <strong>tendencia se va a ir incrementando<\/strong> cada d\u00eda m\u00e1s, por lo que nos resulta obvio que las <b>marcas deber\u00edan adaptarse<\/b>. Ya no s\u00f3lo sirve con tener una web muy funcional, bonita, y din\u00e1mica, sino que es importante, y casi obligatorio, <b><a title=\"Qu\u00e9 es un dise\u00f1o web responsive y por qu\u00e9 mi web lo necesita\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diseno-web-responsive\/\" target=\"_blank\" rel=\"noopener noreferrer\">adaptarla a diferentes dispositivos<\/a>. <\/b>El hecho de mejorar la experiencia de navegaci\u00f3n del usuario <b>beneficia a la marca<\/b>, de lo contrario la mayor\u00eda de los visitantes abandonar\u00e1n la p\u00e1gina en pocos segundos. Adem\u00e1s, una buena experiencia de navegaci\u00f3n (desde cualquier dispositivo) transmite <b>confianza <\/b>a los usuarios.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-707028853\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>El hecho de adaptarnos a las nuevas plataformas implica el saber c\u00f3mo <strong>optimizar las dimensiones y el espacio<\/strong>, es decir, no es lo mismo una web para PC que una para smartphone, ya que \u00e9sta \u00faltima debe <b>prescindir de elementos innecesarios<\/b>, como im\u00e1genes de gran tama\u00f1o, men\u00fas excesivamente sofisticados, bloques de texto demasiado extensos, etc\u2026<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1469959625\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Lo m\u00e1s adecuado para una web adaptada a smartphone es que su apariencia sea de <b>aplicaci\u00f3n m\u00f3vil<\/b>, es decir, clara, sencilla, con men\u00fas bien definidos y de gran manejabilidad.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <span style=\"color: #0000ff\"><a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff\">Facebook<\/span><\/a><\/span> y <span style=\"color: #00ccff\"><a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00ccff\">Twitter<\/span><\/a><\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/moviles-smartphone-internet-adaptarse\/\" data-essbisPostTitle=\"M\u00f3viles e Internet: Adaptarse o morir\" data-essbisHoverContainer=\"\">","protected":false},"author":8,"featured_media":1752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[56,221,57],"class_list":["post-1750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-movil","tag-smartphones","tag-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00f3viles e internet: Adaptarse o morir - El Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Cada vez es de lo m\u00e1s normal ir por la calle y ver a todo el mundo mirando su smartphone, cuando hace un par de d\u00e9cadas era algo impensable. Pero, \u00bfpor qu\u00e9?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/moviles-smartphone-internet-adaptarse\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f3viles e Internet: Adaptarse o morir\" \/>\n<meta property=\"og:description\" content=\"Cada vez es de lo m\u00e1s normal ir por la calle y ver a todo el mundo mirando su smartphone, cuando hace un par de d\u00e9cadas era algo impensable. 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