{"id":1761,"date":"2014-01-07T09:49:11","date_gmt":"2014-01-07T09:49:11","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1761"},"modified":"2020-06-22T11:25:49","modified_gmt":"2020-06-22T09:25:49","slug":"peligro-hashtags","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/peligro-hashtags\/","title":{"rendered":"El peligro de los hashtags"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-436697462\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/peligro-hashtags\/\" data-essbisPostTitle=\"El peligro de los hashtags\" data-essbisHoverContainer=\"\"><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1766 alignright\" title=\"Autor: garrettheath\" alt=\"Autor: garrettheath\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/chapas-hashtags.jpg\" width=\"372\" height=\"248\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/chapas-hashtags.jpg 640w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/chapas-hashtags-300x200.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/chapas-hashtags-360x240.jpg 360w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/>Una de las redes sociales m\u00e1s utilizadas es <a title=\"Redes Sociales Parte I \u2013 Facebook &amp; Twitter\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-parte-i\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Twitter<\/strong><\/a>, ya sea por entretenimiento, para ver qu\u00e9 publican nuestros famosos favoritos, ver sus fotos en tiempo real, publicar algo que nos llame la atenci\u00f3n o para enterarnos de lo \u00faltimo que sucede en el mundo.<\/p><div class=\"blogs-contenido\" id=\"blogs-1894262743\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Dentro de los temas que se tratan en Twitter, siempre nos va a mostrar los <strong>\u201c<a title=\"Trending Topics\" href=\"https:\/\/support.twitter.com\/articles\/349215-sobre-las-tendencias\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Trendic Topic<\/a>\u201d (TT)<\/strong> de la regi\u00f3n y pa\u00eds que escojamos, y de esa forma conocer los acontecimientos m\u00e1s importantes de ese momento. Dentro de estos \u201cTT\u201d encontramos palabras corrientes, que aparecen ah\u00ed porque han sido escritas en much\u00edsimos tweets, y tambi\u00e9n <strong><a title=\"Historia de un s\u00edmbolo \u201c#Hashtag\u201d\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/historia-de-un-simbolo-hashtag\/\" target=\"_blank\" rel=\"noopener noreferrer\">hashtags<\/a>, es decir, palabras precedidas por \u201c#\u201d<\/strong>.<\/p>\n<p>Estos hashtags son palabras o frases twitteadas miles de veces y que se refieren a un tema en concreto, lanzado por alg\u00fan usuario. Estas herramientas son utilizadas cada vez m\u00e1s por las marcas para dar <strong>notoriedad y conseguir la interacci\u00f3n de los usuarios<\/strong>.<\/p>\n<p>Por ejemplo, los programas de radio de tem\u00e1tica musical y juvenil lanzan hashtags acordes con un evento que vaya a tener lugar, con un artista al que est\u00e9n \u201cdescubriendo\u201d, con un programa de radio o una noticia relevante para ellos. De esta forma, si de cada 4 personas que est\u00e1n escuchando la emisora, 2 twittean con este hashtag ser\u00e1 muy probable que se convierta en \u201cTT\u201d en Espa\u00f1a. En el caso de la <strong><a title=\"Audiencia social: \u00bfequivale a la audiencia real en televisi\u00f3n?\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/audiencia-social-television\/\" target=\"_blank\" rel=\"noopener noreferrer\">televisi\u00f3n<\/a><\/strong>, los programas suelen crear el hashtag y lo anuncian en una esquina de la pantalla. De esta forma con cada momento decisivo o llamativo, los usuarios que tienen al alcance el port\u00e1til o el smartphone twittear\u00e1n y muy probablemente se convierta en Trending Topic.<\/p>\n<p>Igual que los medios utilizan esta herramienta para sus programas, las marcas lo pueden hacer como <strong>herramienta de <a title=\"master semipresencial marketing digital\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a><\/strong>. Lanzando un hashtag interesante para los usuarios, la marca tendr\u00e1 m\u00e1s <strong>visibilidad y de forma m\u00e1s o menos controlada<\/strong>, ya que se puede escribir lo que se desee, ya sea perjudicial o beneficioso.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-402882665\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-672 alignleft\" alt=\"hashtag01\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01.png\" width=\"276\" height=\"276\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01.png 512w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2013\/06\/hashtag01-80x80.png 80w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/p>\n<p>Los hashtags <strong>pueden ser un arma peligrosa<\/strong>, ya que si un pu\u00f1ado de usuarios descontentos con la marca twittean creando un hashtag ofensivo o humor\u00edstico, puede extenderse, llegar a ser TT y echar por tierra la imagen de la marca en dos horas. Pero como todo en internet, es dif\u00edcil de controlar y las marcas deben aprender a entender a los usuarios, localizar a los l\u00edderes y a los m\u00e1s peligrosos para no caer en trampas mortales creadas por ellas mismas.<\/p>\n<p>Lo que s\u00ed es cierto, es que si una marca decide crear un hashtag, debe ser <strong>original y nuevo<\/strong>, ya que si copian la estrategia de otra organizaci\u00f3n, tendr\u00edamos a algunos usuarios twitteando para ridiculizar a la marca.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3225850108\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Adem\u00e1s, <strong>es importante el momento en el que queremos crearlo y las circunstancias de la organizaci\u00f3n<\/strong>. Es decir, si estamos pasando por una crisis de imagen o reputaci\u00f3n, ser\u00e1 muy probable que los hashtags que utilicemos acaben volvi\u00e9ndose en contra nuestra, ya que los usuarios \u201cno se cortan\u201d a la hora de hablar, y muy probablemente hundamos m\u00e1s nuestra imagen. Si, por el contrario, no notamos descontento especial en la red con la marca, o si simplemente nuestro buen hacer no est\u00e1 en entredicho, puede ser una buena estrategia de fidelizaci\u00f3n, notoriedad e imagen.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <span style=\"color: #0000ff;\"><a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Facebook<\/span><\/a><\/span> y <span style=\"color: #00ccff;\"><a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00ccff;\">Twitter<\/span><\/a><\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/peligro-hashtags\/\" data-essbisPostTitle=\"El peligro de los hashtags\" data-essbisHoverContainer=\"\">","protected":false},"author":8,"featured_media":1766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[34,23,106,25],"class_list":["post-1761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-hashtag","tag-redes-sociales","tag-trending-topic","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El peligro de los hashtags - Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Igual que la televisi\u00f3n utiliza hashtags en sus programas, las marcas tambi\u00e9n lo pueden hacer, aunque pueden ser un arma de doble filo. Te contamos por qu\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/peligro-hashtags\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El peligro de los hashtags\" \/>\n<meta property=\"og:description\" content=\"Igual que la televisi\u00f3n utiliza hashtags en sus programas, las marcas tambi\u00e9n lo pueden hacer, aunque pueden ser un arma de doble filo. 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