{"id":1787,"date":"2014-01-14T11:08:54","date_gmt":"2014-01-14T11:08:54","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1787"},"modified":"2020-06-22T11:25:56","modified_gmt":"2020-06-22T09:25:56","slug":"estrategia-redes-sociales","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-redes-sociales\/","title":{"rendered":"\u00bfPor qu\u00e9 hay que seguir una estrategia en Redes Sociales?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2360073457\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-redes-sociales\/\" data-essbisPostTitle=\"\u00bfPor qu\u00e9 hay que seguir una estrategia en Redes Sociales?\" data-essbisHoverContainer=\"\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-1792\" alt=\"planificacion\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/planificacion.jpg\" width=\"257\" height=\"229\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/planificacion.jpg 367w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/planificacion-300x267.jpg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/> Cada d\u00eda son m\u00e1s las empresas que se suben al barco de las <a title=\"Redes Sociales Parte I \u2013 Facebook &amp; Twitter\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-parte-i\/\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a>, y muchas de ellas piensan que pueden navegar a la deriva, sin ning\u00fan tipo de planificaci\u00f3n ni control. Esto es un error. De hecho, muchas empresas saben que deben estar ah\u00ed, pero no saben c\u00f3mo ni por qu\u00e9.<\/p><div class=\"blogs-contenido\" id=\"blogs-2180983781\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><span style=\"line-height: 1.5em\">&nbsp;<\/span>Internet es un medio muy din\u00e1mico, con un p\u00fablico complejo y tambi\u00e9n en continuo cambio, por lo que las marcas necesitan tener los ojos abiertos, escuchar y analizar al consumidor y las nuevas tendencias.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfPero es obligatorio estar en las redes sociales?<\/h3>\n<p>Pues depende. Hay empresas que les conviene y otras a las que no. Es decir, antes de lanzarte al mar debes conocerlo: si tu target utiliza las redes y cu\u00e1les, para qu\u00e9 las utiliza, para qu\u00e9 queremos colar nuestro producto en las redes sociales, como encaja la estrategia de social media en mi estrategia general y de marca, etc\u2026<\/p>\n<p>Si no analizamos todos los factores que rodean las <a title=\"estrategias marketing online\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">estrategias de marketing online<\/a> puede que afectemos negativamente a la marca y al producto.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1613\" alt=\"Estrategia Redes Sociales\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/Estrategia-Redes-Sociales-1024x551.jpg\" width=\"636\" height=\"344\"><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Si he o\u00eddo que lo de las redes sociales es f\u00e1cil&#8230;<\/b><\/h3>\n<p>Para empezar, la improvisaci\u00f3n no suele ser buena para las empresas. \u00bfPor qu\u00e9 iba a serlo ahora?&nbsp; Una vez que hayamos considerado la opci\u00f3n de si estar o no en las redes, hay que dedicarle tiempo de planificaci\u00f3n, esfuerzo y mucho trabajo. Es necesario saber a qui\u00e9n nos dirigimos, tener un&nbsp;<a title=\"\u00bfEs recomendable programar publicaciones en redes sociales?\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/programar-publicaciones-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">calendario de publicaciones<\/a>, y preparar el contenido tiempo antes. Si todas nuestras acciones en redes sociales siguen una misma l\u00ednea y est\u00e1n coordinadas recibiremos una mayor respuesta por parte del p\u00fablico objetivo.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-679412358\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Si por el contrario, publico cuando tengo un hueco o cuando me entero de algo, o subo una foto porque s\u00ed, pero llevo una semana sin actualizar, y me critican y les respondo a malas, etc\u2026 Este tipo de comportamiento es el que se suele dar cuando no existe una planificaci\u00f3n seria acorde con la estrategia de la empresa y de marketing.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1613276242\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Una empresa o marca que desee tener presencia en internet a trav\u00e9s de las redes sociales debe comprender que su estrategia tiene que adaptarse a los usuarios, a las redes y a los cambios repentinos que \u00e9stos puedan provocar. Cada d\u00eda aparecen nuevos problemas, nuevos retos y nuevas recompensas. La estrategia debe seguir siempre una misma l\u00ednea, pero no de forma est\u00e1tica, sino ajust\u00e1ndose a las circunstancias diarias.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <span style=\"color: #0000ff\"><a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff\">Facebook<\/span><\/a><\/span> y <span style=\"color: #00ccff\"><a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00ccff\">Twitter<\/span><\/a><\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/estrategia-redes-sociales\/\" data-essbisPostTitle=\"\u00bfPor qu\u00e9 hay que seguir una estrategia en Redes Sociales?\" data-essbisHoverContainer=\"\">","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[201,24,8772,23,25],"class_list":["post-1787","post","type-post","status-publish","format-standard","hentry","category-marketing-online","category-sin-categoria","tag-estrategia","tag-facebook","tag-mercadotecnia","tag-redes-sociales","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 hay que seguir una estrategia en Redes Sociales?<\/title>\n<meta name=\"description\" content=\"Cada d\u00eda hay m\u00e1s empresas que se suben al barco de las redes sociales, y muchas piensan que pueden navegar sin ning\u00fan tipo de planificaci\u00f3n ni estrategia.\" \/>\n<meta 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