{"id":17935,"date":"2019-01-04T07:26:59","date_gmt":"2019-01-04T05:26:59","guid":{"rendered":"https:\/\/www.cescompol.com\/?p=17935"},"modified":"2022-06-30T18:32:56","modified_gmt":"2022-06-30T16:32:56","slug":"como-apoyarte-del-marketing-comercial-para-una-campana-politica","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-apoyarte-del-marketing-comercial-para-una-campana-politica\/","title":{"rendered":"\u00bfC\u00f3mo apoyarte del marketing comercial para una campa\u00f1a pol\u00edtica?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1421206921\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-apoyarte-del-marketing-comercial-para-una-campana-politica\/\" data-essbisPostTitle=\"\u00bfC\u00f3mo apoyarte del marketing comercial para una campa\u00f1a pol\u00edtica?\" data-essbisHoverContainer=\"\"><p>Una campa\u00f1a pol\u00edtica y una campa\u00f1a comercial pueden ser tan diferentes y a la vez tan parecidas. Sin embargo, es la campa\u00f1a comercial la que dio la inspiraci\u00f3n a las nuevas campa\u00f1as de <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-comunicacion-politica\">marketing pol\u00edtico<\/a>.<\/p><div class=\"blogs-contenido\" id=\"blogs-3293689919\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>El marketing comercial se ha ido convirtiendo en una disciplina que conlleva diferentes aspectos de una campa\u00f1a comercial. No s\u00f3lo es una herramienta m\u00e1s que puede ser usada para la publicidad. A trav\u00e9s de los a\u00f1os se han creado varios campos de estudio y generando diferentes estrategias .<\/p>\n<p>El marketing pol\u00edtico ha volteado hacia el marketing comercial como un modelo a seguir dentro de las campa\u00f1as electorales. Es a partir de las estrategias de difusi\u00f3n, de segmentaci\u00f3n o de construcci\u00f3n de mensajes, como las campa\u00f1as de los pol\u00edticos se han apoyado para generar mejores resultados.<\/p>\n<p>Para tener mejores resultados en tu campa\u00f1a pol\u00edtica, considera los siguientes puntos:<\/p>\n<p><strong>Segmentaci\u00f3n del p\u00fablico:<\/strong> Tendr\u00e1s que definir a qu\u00e9 p\u00fablico quieres llegar. Definir si la campa\u00f1a electoral va enfocada a la poblaci\u00f3n adulta, a hombres, mujeres, personas mayores, etc.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1444456317\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><strong>Definici\u00f3n de producto a ofrecer:<\/strong>\u00a0Como el marketing tradicional lo hace, habr\u00e1 que definir al candidato. Ya que \u00e9l es quien ser\u00e1 el producto a ofrecer a la poblaci\u00f3n.<\/p>\n<p><strong>Uso de diferentes disciplinas:<\/strong>\u00a0En la actualidad el marketing se apoya en diferentes disciplinas para construir su estrategia, mismo rumbo que est\u00e1n tomando las campa\u00f1as electorales, pues la sociolog\u00eda, la antropolog\u00eda, la psicolog\u00eda, la administraci\u00f3n, entre otras, son disciplinas que se est\u00e1n sumando al marketing en cualquiera de sus modalidades.<\/p>\n<h3>Ver al candidato como un producto<\/h3>\n<p>En p\u00e1rrafos anteriores, se\u00f1alamos la comparaci\u00f3n del partido pol\u00edtico como la marca y al candidato como el producto, por lo tanto, al candidato habr\u00e1 que \u201cvenderlo\u201d a la ciudadan\u00eda. Ofrecer sus mejores cualidades, su experiencia, su conocimiento, similar a las cualidades de un producto, para que la ciudadan\u00eda se vea atra\u00edda por este candidato. Ver su estrategia pol\u00edtica o plan de trabajo como la mejor en el mercado. Mostrarlo como un gran comunicador pol\u00edtico, a trav\u00e9s del cual se podr\u00e1 obtener una mejora para la regi\u00f3n.<\/p>\n<p>Es importante se\u00f1alar al candidato como la mejor opci\u00f3n que se necesita para afrontar ciertas problem\u00e1ticas que presenta la regi\u00f3n. Similar a una campa\u00f1a comercial, donde cierto tratamiento es el ideal para la ca\u00edda del cabello, el candidato de tal partido, ser\u00e1 el ideal para acabar con la pobreza en dicha regi\u00f3n.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1553800257\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Su experiencia ser\u00e1 similar a las ofertas, pues si algunos productos presentan \u201cm\u00e1s producto gratis\u201d, la experiencia del candidato ser\u00e1 el valor extra que se aporta y al votar por \u00e9l, esto ser\u00e1 aportado por el bien de todas las personas.<\/p>\n<p>En IMF tenemos una oferta acad\u00e9mica ideal para ayudarte a alcanzar las metas que te propongas en la profesionalizaci\u00f3n de tu campo de experiencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-apoyarte-del-marketing-comercial-para-una-campana-politica\/\" data-essbisPostTitle=\"\u00bfC\u00f3mo apoyarte del marketing comercial para una campa\u00f1a pol\u00edtica?\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":19746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[11110,11128],"tags":[11130,11113,265,11114,11139,3114,11118,11134],"class_list":["post-17935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comunicacion-politica","tag-campana-electoral","tag-cescompol","tag-comunicacion","tag-comunicacion-politica","tag-marketing-electoral","tag-marketing-politico","tag-politica","tag-proceso-electoral"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo apoyarte del marketing comercial para una campa\u00f1a pol\u00edtica? 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