{"id":1810,"date":"2014-01-16T09:12:53","date_gmt":"2014-01-16T09:12:53","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1810"},"modified":"2020-06-22T11:26:00","modified_gmt":"2020-06-22T09:26:00","slug":"realidad-aumentada","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/realidad-aumentada\/","title":{"rendered":"Realidad Aumentada: c\u00f3mo ver cosas que no se pueden ver"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2363361079\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/realidad-aumentada\/\" data-essbisPostTitle=\"Realidad Aumentada: c\u00f3mo ver cosas que no se pueden ver\" data-essbisHoverContainer=\"\"><p><a href=\"http:\/\/en.wikipedia.org\/wiki\/File:MediatedReality_on_iPhone2009_07_13_21_33_39.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1820\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/realidad_aumentada.jpg\" alt=\"realidad_aumentada\" width=\"640\" height=\"362\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/realidad_aumentada.jpg 640w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/realidad_aumentada-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>La <b>Realidad Aumentada consiste en la superposici\u00f3n de im\u00e1genes o informaci\u00f3n sobre la realidad <\/b>que vemos en un dispositivo o pantalla. Esta tecnolog\u00eda se ha extendido hoy en d\u00eda gracias a los smartphones que incorporan GPS y aceler\u00f3metro, por lo que el dispositivo sabe hacia d\u00f3nde est\u00e1 orientado y muestra las im\u00e1genes correspondientes a esa direcci\u00f3n.<\/p><div class=\"blogs-contenido\" id=\"blogs-489758699\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Aunque puede aplicarse a infinidad de \u00e1mbitos, el principal uso que se le est\u00e1 dando a la Realidad Aumentada es la identificar los elementos que nos rodean y mostrar informaci\u00f3n sobre ello. Por ejemplo, <strong>EMT Madrid<\/strong>, la empresa de autobuses de la ciudad de Madrid, tiene una herramienta de Realidad Aumentada en su app que en la que aparecen las paradas de autob\u00fas m\u00e1s cercanas, la distancia a la que est\u00e1n y el tiempo de espera.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/58KSgWDTJcY?rel=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>No hace falta salir de casa, ya que <b>IKEA dispone de <a href=\"http:\/\/www.ikea.com\/ms\/es_ES\/apps\/mobileApps.html\">dos utilidades de Realidad Aumentada<\/a><\/b>. Por un lado ofrece la posibilidad de ver en 3D los productos de esta tienda sueca en tu propia casa. Ya es posible comprobar c\u00f3mo quedar\u00eda en tu sal\u00f3n ese sof\u00e1 que tanto te gusta o si combina el tapizado de una silla con tus cortinas.&nbsp;Y por otro, y gracias a su conocido cat\u00e1logo, se puede acceder a v\u00eddeos y contenidos interactivos complementarios de la p\u00e1gina que est\u00e1s viendo.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/MlROUI0yRr0?rel=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Pero la Realidad Aumentada no sirve s\u00f3lo para dar un contenido de valor a\u00f1adido al consumidor, sino que tambi\u00e9n puede ser utilizada como herramienta para una <b><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">campa\u00f1a de Marketing<\/a><\/b>. Una marca de pasta de dientes polaca quiso cambiar la cara a las estatuas que llenan las ciudades. Crearon una app que mostraba a las serias figuras centenarias que nos rodean con una sonrisa digna de anuncio de televisi\u00f3n.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1980291771\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/fRBnSA7G69k?rel=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Las <b><a href=\"http:\/\/www.google.com\/glass\/start\/\">Google Glass<\/a><\/b>, que saldr\u00e1n a la venta en un futuro no tan lejano, extender\u00e1n la Realidad Aumentada a niveles insospechados ya que podremos ver informaci\u00f3n adicional sobre todo lo que nos rodea pr\u00e1cticamente las 24 horas del d\u00eda. <strong>\u00bfQu\u00e9 te gustar\u00eda que tuviera la Realidad Aumentada del futuro?<\/strong><\/p><div class=\"blogs-contenido_3\" id=\"blogs-1850272111\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <span style=\"color: #0000ff;\"><a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Facebook<\/span><\/a><\/span> y <span style=\"color: #00ccff;\"><a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00ccff;\">Twitter<\/span><\/a><\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/realidad-aumentada\/\" data-essbisPostTitle=\"Realidad Aumentada: c\u00f3mo ver cosas que no se pueden ver\" data-essbisHoverContainer=\"\">","protected":false},"author":7,"featured_media":1820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[203,205,63,54],"class_list":["post-1810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-campanas","tag-realidad-aumentada","tag-smartphone","tag-tablet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Realidad Aumentada: c\u00f3mo ver cosas que no se pueden ver<\/title>\n<meta name=\"description\" content=\"La Realidad Aumentada nos permite ver informaci\u00f3n adicional a la realidad a trav\u00e9s de una pantalla. Pero tambi\u00e9n sirve como herramienta de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/realidad-aumentada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Realidad Aumentada: c\u00f3mo ver cosas que no se pueden ver\" \/>\n<meta property=\"og:description\" content=\"La Realidad Aumentada nos permite ver informaci\u00f3n adicional a la realidad a trav\u00e9s de una pantalla. 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