{"id":18123,"date":"2019-03-21T07:37:14","date_gmt":"2019-03-21T05:37:14","guid":{"rendered":"https:\/\/www.cescompol.com\/?p=18123"},"modified":"2022-07-04T09:45:39","modified_gmt":"2022-07-04T07:45:39","slug":"como-entendemos-el-marketing-electoral-en-el-2019","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/","title":{"rendered":"\u00bfC\u00f3mo entendemos el marketing electoral en el 2019?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1851311592\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/\" data-essbisPostTitle=\"\u00bfC\u00f3mo entendemos el marketing electoral en el 2019?\" data-essbisHoverContainer=\"\"><p>En los \u00faltimos a\u00f1os, las campa\u00f1as pol\u00edticas han sufrido cambios relevantes gracias a la aparici\u00f3n de las nuevas tecnolog\u00edas y al auge del internet como medio masivo de comunicaci\u00f3n. Es por esta raz\u00f3n que el <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-comunicacion-politica\">marketing electora<\/a><\/strong>l tambi\u00e9n ha tenido grandes cambios en poco tiempo, pues se tiene la necesidad de adaptarse a la innovaci\u00f3n que va apareciendo d\u00eda tras d\u00eda.<\/p><div class=\"blogs-contenido\" id=\"blogs-1624379646\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Por esta raz\u00f3n es necesario hacer una pausa y pensar \u201c\u00bfqu\u00e9 es el marketing electoral en la actualidad?\u201d, si bien, el objetivo es hacer que la campa\u00f1a gane, los medios para lograrlo pueden variar mucho dependiendo de qu\u00e9 es lo que se entiende como marketing electoral.<\/p>\n<p>Para poder explicar qu\u00e9 es, te presentamos a continuaci\u00f3n aquellos elementos m\u00e1s importantes que describen la actividad del marketing electoral en la actualidad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tecnicas_de_investigacion\"><\/span><strong>T\u00e9cnicas de investigaci\u00f3n.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52f0a0fff7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52f0a0fff7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/#Tecnicas_de_investigacion\" >T\u00e9cnicas de investigaci\u00f3n.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/#Construccion_del_mensaje_para_difundir_por_las_plataformas_electronicas\" >Construcci\u00f3n del mensaje para difundir por las plataformas electr\u00f3nicas.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/#Presupuesto_para_medios_de_comunicacion\" >Presupuesto para medios de comunicaci\u00f3n.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/#Captacion_de_simpatizantes\" >Captaci\u00f3n de simpatizantes.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/#Conocimiento_en_diferentes_disciplinas\" >Conocimiento en diferentes disciplinas.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Antes de poder plantear cualquier estrategia, definir alguna acci\u00f3n o establecer cual ser\u00e1 el plan a seguir, habr\u00e1 que hacer una ardua investigaci\u00f3n en todos los sentidos, poblaci\u00f3n, espacio f\u00edsico, necesidades, inquietudes, canales de comunicaci\u00f3n m\u00e1s efectivos, etc. A lo largo de la campa\u00f1a estas estrategias de investigaci\u00f3n se ir\u00e1n adaptando a las necesidades que vayan apareciendo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Construccion_del_mensaje_para_difundir_por_las_plataformas_electronicas\"><\/span><strong>Construcci\u00f3n del mensaje para difundir por las plataformas electr\u00f3nicas.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Al momento de construir el mensaje que buscas difundir, tienes que considerar cu\u00e1les ser\u00e1n los medios para poder hacerlo llegar a su p\u00fablico objetivo. Tiempos atr\u00e1s, s\u00f3lo se pensaba en el mensaje que se daba en los m\u00edtines para despu\u00e9s trasladarlo a radio y televisi\u00f3n. Hoy en d\u00eda este mensaje debe de ser pensando en cada una de las redes sociales o los distintos canales de comunicaci\u00f3n que tengan estipulados para la campa\u00f1a.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-699218156\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Presupuesto_para_medios_de_comunicacion\"><\/span><strong>Presupuesto para medios de comunicaci\u00f3n. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Al pensar en el marketing electoral, debes de tener contemplado cu\u00e1nto presupuesto se tendr\u00e1 y qu\u00e9 cantidad ser\u00e1 invertida para redes sociales, cu\u00e1nto para medios de comunicaci\u00f3n tradicional y cu\u00e1nto para campa\u00f1a en tierra. As\u00ed se podr\u00e1 armar una estrategia correcta bas\u00e1ndose en las prioridades.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Captacion_de_simpatizantes\"><\/span><strong>Captaci\u00f3n de simpatizantes.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El apoyo de la gente es fundamental, sobre todo en periodos de campa\u00f1a. Esta es una raz\u00f3n por la cual el marketing electoral debe de pensar en la captaci\u00f3n de este apoyo durante la campa\u00f1a y as\u00ed generar estrategias que fomenten que la gente se una a la campa\u00f1a de manera voluntaria.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conocimiento_en_diferentes_disciplinas\"><\/span><strong>Conocimiento en diferentes disciplinas.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El marketing electoral actual requiere tener un amplio conocimiento en diferentes tem\u00e1ticas, ya no s\u00f3lo se puede basar en el conocimiento que se tenga sobre pol\u00edtica o campa\u00f1as electorales. Es necesario contar con especialistas en diferentes ramos como comunicaci\u00f3n, psicolog\u00eda, sociolog\u00eda, derecho, administraci\u00f3n y toda aquella disciplina que pueda aportar.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3066415331\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Una vez explicado lo anterior, podemos entender al marketing electoral como una especialidad que agrupa diferentes conocimientos y que busca transmitir el mensaje correcto al p\u00fablico adecuado. Siempre tomando en cuenta que cada mensaje y cada medio de difusi\u00f3n, tendr\u00e1 una investigaci\u00f3n previa para que este mensaje tenga un sustento y tenga mayor oportunidad de alcanzar el \u00e9xito.<\/p>\n<p>En <strong>IMF <\/strong>queremos ayudarte para que te mantengas actualizado en todo lo que refiere a marketing electoral, por lo cual contamos con diferentes cursos y especialistas en los temas que m\u00e1s te apasionan.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/\" data-essbisPostTitle=\"\u00bfC\u00f3mo entendemos el marketing electoral en el 2019?\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":19802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[11110,11128],"tags":[11130,11113,265,11114,719,11132,11139,11118],"class_list":["post-18123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comunicacion-politica","tag-campana-electoral","tag-cescompol","tag-comunicacion","tag-comunicacion-politica","tag-elecciones","tag-electores","tag-marketing-electoral","tag-politica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo entendemos el marketing electoral en el 2019? &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"En los \u00faltimos a\u00f1os, las campa\u00f1as pol\u00edticas han sufrido cambios relevantes gracias a la aparici\u00f3n de las nuevas tecnolog\u00edas y al auge del internet como Marketing electoral en el 2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo entendemos el marketing electoral en el 2019?\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos a\u00f1os, las campa\u00f1as pol\u00edticas han sufrido cambios relevantes gracias a la aparici\u00f3n de las nuevas tecnolog\u00edas y al auge del internet como Marketing electoral en el 2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/IMF.Education\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-21T05:37:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-04T07:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/03\/como-entendemos-marketing-electoral.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Equipo de Colaboradores\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@imf_education\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipo de Colaboradores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/\"},\"author\":{\"name\":\"Equipo de Colaboradores\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/abda2d1955fe07b16b7345cf680fbd61\"},\"headline\":\"\u00bfC\u00f3mo entendemos el marketing electoral en el 2019?\",\"datePublished\":\"2019-03-21T05:37:14+00:00\",\"dateModified\":\"2022-07-04T07:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/\"},\"wordCount\":595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2019\/03\/como-entendemos-marketing-electoral.webp\",\"keywords\":[\"campa\u00f1a electoral\",\"Cescompol\",\"comunicaci\u00f3n\",\"Comunicaci\u00f3n pol\u00edtica\",\"elecciones\",\"electores\",\"Marketing Electoral\",\"Pol\u00edtica\"],\"articleSection\":[\"Blog\",\"Comunicaci\u00f3n Pol\u00edtica\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/como-entendemos-el-marketing-electoral-en-el-2019\/\",\"name\":\"\u00bfC\u00f3mo entendemos el marketing electoral en el 2019? 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