{"id":18143,"date":"2019-03-30T01:38:25","date_gmt":"2019-03-29T23:38:25","guid":{"rendered":"https:\/\/www.cescompol.com\/?p=18143"},"modified":"2022-06-23T19:51:37","modified_gmt":"2022-06-23T17:51:37","slug":"diagnostico-para-tu-campana-electoral","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diagnostico-para-tu-campana-electoral\/","title":{"rendered":"\u00bfQu\u00e9 papel juega el diagn\u00f3stico realizado para tu campa\u00f1a electoral?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4278954460\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diagnostico-para-tu-campana-electoral\/\" data-essbisPostTitle=\"\u00bfQu\u00e9 papel juega el diagn\u00f3stico realizado para tu campa\u00f1a electoral?\" data-essbisHoverContainer=\"\"><p>Hay diversos procesos que son fundamentales dentro de una campa\u00f1a de marketing, sin embargo, hay un proceso que es el eje rector de toda la campa\u00f1a. A continuaci\u00f3n, te mostraremos la importancia de realizar un diagn\u00f3stico correcto y su impacto en tu campa\u00f1a de marketing electoral.<\/p><div class=\"blogs-contenido\" id=\"blogs-2620294183\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_diagnostico_de_campana\"><\/span><strong>\u00bfQu\u00e9 es un diagn\u00f3stico de campa\u00f1a?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab52c9a45719\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab52c9a45719\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diagnostico-para-tu-campana-electoral\/#%C2%BFQue_es_un_diagnostico_de_campana\" >\u00bfQu\u00e9 es un diagn\u00f3stico de campa\u00f1a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diagnostico-para-tu-campana-electoral\/#Factores_clave_para_un_diagnostico_de_campana_electoral\" >Factores clave para un diagn\u00f3stico de campa\u00f1a electoral<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diagnostico-para-tu-campana-electoral\/#Caracteristicas_socioeconomicas_de_la_poblacion\" >Caracter\u00edsticas socioecon\u00f3micas de la poblaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diagnostico-para-tu-campana-electoral\/#Caracteristicas_geograficas\" >Caracter\u00edsticas geogr\u00e1ficas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diagnostico-para-tu-campana-electoral\/#Costumbres_y_tradiciones\" >Costumbres y tradiciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diagnostico-para-tu-campana-electoral\/#Principales_necesidades\" >Principales necesidades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diagnostico-para-tu-campana-electoral\/#Principales_prioridades\" >Principales prioridades<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Un diagn\u00f3stico es el documento que te dar\u00e1 un panorama muy detallado y espec\u00edfico sobre las condiciones en las cuales se llevar\u00e1 acabo la contienda electoral, por lo cual, te dar\u00e1 los insumos necesarios para conocer en mayor medida a la poblaci\u00f3n que buscar\u00e1s representar y la cual pretendes te bride su voto el d\u00eda de la jornada electoral.<\/p>\n<p>Es preciso se\u00f1alar que el diagn\u00f3stico que hagas de la poblaci\u00f3n debe de contener puntos fundamentales para poder tener un valor dentro de la estrategia de la campa\u00f1a y dentro del marketing electoral que acompa\u00f1ar\u00e1 a la campa\u00f1a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Factores_clave_para_un_diagnostico_de_campana_electoral\"><\/span><strong>Factores clave para un diagn\u00f3stico de campa\u00f1a electoral<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es por eso la necesidad de considerar algunos elementos claves que debes de tener muy presentes a la hora de realizar tu diagn\u00f3stico.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Caracteristicas_socioeconomicas_de_la_poblacion\"><\/span><strong>Caracter\u00edsticas socioecon\u00f3micas de la poblaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es importante tener muy presente c\u00f3mo es la poblaci\u00f3n del sector en el que buscas participar. Saber cu\u00e1les son sus condiciones econ\u00f3micas, de vivienda, de salud, de educaci\u00f3n, y todo lo relacionado a su persona. Factores que podr\u00e1n ser fundamentales para tomar la decisi\u00f3n del voto.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2023709544\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Caracteristicas_geograficas\"><\/span><strong>Caracter\u00edsticas geogr\u00e1ficas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tendr\u00e1s que tener en cuenta las caracter\u00edsticas de las zonas. Saber qu\u00e9 tan accesible es para realizar los m\u00edtines y qu\u00e9 capacidad de conexi\u00f3n de Internet hay para tener una campa\u00f1a digital eficaz.<\/p>\n<p>Si hay alguna zona en la cual es dif\u00edcil el acceso ya sea f\u00edsico o de manera digital, tenlo contemplado en la estrategia de marketing electoral para as\u00ed adelantarse a las dificultades y tener posibles soluciones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Costumbres_y_tradiciones\"><\/span><strong>Costumbres y tradiciones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es de suma importancia tener en cuenta caracter\u00edsticas especiales de la poblaci\u00f3n o costumbres que tengan arraigadas para su comportamiento. Historia de la sociedad en la cual se estar\u00e1 desarrollando la campa\u00f1a. Estos aspectos habr\u00e1 que tenerlos en cuenta para saber c\u00f3mo desarrollar este proceso electoral, pues esta informaci\u00f3n servir\u00e1 para elaborar una campa\u00f1a de marketing electoral exitosa, generando que la poblaci\u00f3n se sienta identificada y genere una mayor empat\u00eda con el electorado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Principales_necesidades\"><\/span><strong>Principales necesidades<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Saber cu\u00e1les son las necesidades reales de la poblaci\u00f3n para poder ofrecer soluciones reales y captar de mayor manera la atenci\u00f3n de los votantes hacia las propuestas del candidato.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Principales_prioridades\"><\/span><strong>Principales prioridades<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adem\u00e1s de las necesidades, es necesario saber qu\u00e9 es lo que para ellos es prioritario dentro de la comunidad; por ejemplo, puede que sea necesario mejorar el servicio de agua para la poblaci\u00f3n, ya que este presenta muchas fallas, sin embargo, puede que la sociedad quiera una cancha de f\u00fatbol, pues es algo valioso para esa poblaci\u00f3n.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2349130726\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Tomando en cuenta esto podr\u00e1s aportar en mayor medida para generar una campa\u00f1a exitosa.<\/p>\n<p>Asimismo, en <strong><a href=\"https:\/\/www.cescompol.com\/\">CESCOMPOL<\/a> <\/strong>tenemos diferentes cursos y capacitaciones que te ayudar\u00e1n a ser un experto en la materia.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" 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