{"id":18152,"date":"2019-04-05T22:55:45","date_gmt":"2019-04-05T20:55:45","guid":{"rendered":"https:\/\/www.cescompol.com\/?p=18152"},"modified":"2022-06-10T08:33:09","modified_gmt":"2022-06-10T06:33:09","slug":"psicologia-en-el-marketing-electoral","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/psicologia-en-el-marketing-electoral\/","title":{"rendered":"La psicolog\u00eda en el marketing electoral"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-853827259\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/psicologia-en-el-marketing-electoral\/\" data-essbisPostTitle=\"La psicolog\u00eda en el marketing electoral\" data-essbisHoverContainer=\"\"><p>Una campa\u00f1a de marketing electoral es definida a trav\u00e9s de varios especialistas en diferentes tem\u00e1ticas, pues estas son multidisciplinarias. A continuaci\u00f3n te explicaremos en cinco grandes puntos la importancia de la psicolog\u00eda dentro de cada campa\u00f1a electoral.<\/p><div class=\"blogs-contenido\" id=\"blogs-1933253024\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Entender_lo_que_el_electorado_busca_y_quiere\"><\/span><strong>Entender lo que el electorado busca y quiere<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5371b9e3cb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5371b9e3cb\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/psicologia-en-el-marketing-electoral\/#Entender_lo_que_el_electorado_busca_y_quiere\" >Entender lo que el electorado busca y quiere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/psicologia-en-el-marketing-electoral\/#Mantenerse_en_la_mente_del_votante\" >Mantenerse en la mente del votante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/psicologia-en-el-marketing-electoral\/#Generar_empatia\" >Generar empat\u00eda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/psicologia-en-el-marketing-electoral\/#Dar_a_conocer_el_mensaje_de_una_manera_mas_clara_sin_restar_importancia_al_mensaje\" >Dar a conocer el mensaje de una manera m\u00e1s clara sin restar importancia al mensaje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/psicologia-en-el-marketing-electoral\/#Dar_a_conocer_propuestas_sin_hacerlo_de_manera_explicita\" >Dar a conocer propuestas, sin hacerlo de manera expl\u00edcita<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Es necesario mantener una empat\u00eda por parte de las personas que ir\u00e1n a depositar su voto el d\u00eda de las elecciones. Asimismo, es necesario ponerse en el papel de las mismas para saber c\u00f3mo poder ofrecer mejores propuestas o mejores contenidos con el objetivo de ganarse su confianza, y al mismo tiempo, ganarse su voto.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mantenerse_en_la_mente_del_votante\"><\/span><strong>Mantenerse en la mente del votante<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es necesario generar una campa\u00f1a que permita que la gente tenga una noci\u00f3n positiva del candidato para que est\u00e9 presente en todo momento. Similar a una campa\u00f1a de marketing tradicional, es necesario generar contenido que permita al candidato conectar con las emociones de los votantes para que estos, a su vez, lo tengan presente en diferentes momentos de su vida diaria con una tendencia positiva.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generar_empatia\"><\/span><strong>Generar empat\u00eda<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es necesario que la gente se sienta identificada con el candidato. Que vean que es una persona normal y al mismo tiempo que resalten su experiencia y capacidad para poder representar a la poblaci\u00f3n de la zona. Es por eso que se debe de mostrar como una persona accesible, no como un pol\u00edtico inalcanzable. Mostrar un lado m\u00e1s humano, compartiendo actividades que cualquier persona podr\u00eda realizar en sus momentos libres, como instantes con la familia, haciendo alguna actividad deportiva o un momento de descanso.<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dar_a_conocer_el_mensaje_de_una_manera_mas_clara_sin_restar_importancia_al_mensaje\"><\/span><strong>Dar a conocer el mensaje de una manera m\u00e1s clara sin restar importancia al mensaje<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hablar de propuestas para la gente tiene que ser en el lenguaje de la gente. Es necesario que las propuestas del candidato sean trasladadas al lenguaje ciudadano. Hablar en un lenguaje m\u00e1s ciudadano generar\u00e1 lazos de confianza con el electorado.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2910655331\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div><div class=\"blogs-contenido_2\" id=\"blogs-1216382363\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><strong>&nbsp;<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dar_a_conocer_propuestas_sin_hacerlo_de_manera_explicita\"><\/span><strong>Dar a conocer propuestas, sin hacerlo de manera expl\u00edcita<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es importante promover la imagen del candidato en todo momento, pero sin hacerlo tan insistentemente. \u00bfC\u00f3mo lograrlo? Mediante la generaci\u00f3n de contenido y manera indirecta,&nbsp; se postular\u00e1 al candidato como la persona ideal para ganar la elecci\u00f3n. Llamar constantemente al voto generar\u00e1 un hartazgo dentro de los votantes, procura hacerlo de una manera muy sutil. La psicolog\u00eda se encargar\u00e1 de generar estos mensajes.<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>Estos son algunos puntos donde un psic\u00f3logo en campa\u00f1a podr\u00e1 ayudarte a reforzar tu estrategia. Sin embargo, tambi\u00e9n siempre ser\u00e1 necesaria una profesionalizaci\u00f3n en la materia, raz\u00f3n por la cual en <strong><a href=\"https:\/\/www.cescompol.com\/\">CESCOMPOL<\/a><\/strong> tenemos una amplia oferta de cursos que te ayudar\u00e1n a conquistar tus objetivos y ser l\u00edder en el campo del marketing electoral.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/psicologia-en-el-marketing-electoral\/\" data-essbisPostTitle=\"La psicolog\u00eda en el marketing electoral\" 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