{"id":18223,"date":"2019-05-24T01:27:41","date_gmt":"2019-05-23T23:27:41","guid":{"rendered":"https:\/\/www.cescompol.com\/?p=18223"},"modified":"2022-07-05T13:55:49","modified_gmt":"2022-07-05T11:55:49","slug":"crear-una-campana-electoral-en-tiempos-de-desinformacion","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-una-campana-electoral-en-tiempos-de-desinformacion\/","title":{"rendered":"\u00bfC\u00f3mo crear una campa\u00f1a electoral en los tiempos de la desinformaci\u00f3n?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-59341317\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-una-campana-electoral-en-tiempos-de-desinformacion\/\" data-essbisPostTitle=\"\u00bfC\u00f3mo crear una campa\u00f1a electoral en los tiempos de la desinformaci\u00f3n?\" data-essbisHoverContainer=\"\"><p>Actualmente, el Internet est\u00e1 lleno de noticias falsas y de rumores, pues su contenido no tiene un filtro para ser publicado, esto propicia que en \u00e9poca de campa\u00f1a, las noticias falsas, o mejor conocidas como <em>fake news, <\/em>abunden en los espacios que frecuenta el electorado.<\/p><div class=\"blogs-contenido\" id=\"blogs-2274189611\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Una vez se\u00f1alado lo anterior, es de suma importancia generar campa\u00f1as de marketing electoral, que no s\u00f3lo posicione de manera positiva al candidato y a su partido, sino que tambi\u00e9n oriente al votante hacia la informaci\u00f3n ver\u00eddica, generando as\u00ed, que el elector no se deje guiar por las noticias falsas en contra del candidato.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consejos_al_momento_de_construir_tu_campana_de_marketing_electoral\"><\/span><strong>Consejos al momento de construir tu campa\u00f1a de marketing electoral<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5337896684\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5337896684\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-una-campana-electoral-en-tiempos-de-desinformacion\/#Consejos_al_momento_de_construir_tu_campana_de_marketing_electoral\" >Consejos al momento de construir tu campa\u00f1a de marketing electoral<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-una-campana-electoral-en-tiempos-de-desinformacion\/#Genera_contenido_atractivo_que_los_usuarios_de_las_redes_sociales_quieran_compartir\" >Genera contenido atractivo que los usuarios de las redes sociales quieran compartir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-una-campana-electoral-en-tiempos-de-desinformacion\/#Publica_informacion_de_interes_para_la_poblacion_en_general\" >Publica informaci\u00f3n de inter\u00e9s para la poblaci\u00f3n en general<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-una-campana-electoral-en-tiempos-de-desinformacion\/#La_fuente_de_informacion_debe_ser_un_habito_entre_los_electores\" >La fuente de informaci\u00f3n debe ser un h\u00e1bito entre los electores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-una-campana-electoral-en-tiempos-de-desinformacion\/#Genera_infografias\" >Genera infograf\u00edas<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>La campa\u00f1a electoral que est\u00e9s construyendo, deber\u00e1 ir orientada a generar contenido atrayente, positivo y real sobre el candidato, al mismo tiempo deber\u00e1 de ir enfocada en generar un h\u00e1bito dentro de los electores, para verificar que todo lo que lean en las redes sociales o el Internet en general, sea contenido confiable y ver\u00eddico.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Genera_contenido_atractivo_que_los_usuarios_de_las_redes_sociales_quieran_compartir\"><\/span><strong>Genera contenido atractivo que los usuarios de las redes sociales quieran compartir<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Busca que tu campa\u00f1a se rija por contenido atractivo para los usuarios de las redes sociales. No busques que s\u00f3lo aquellos que tengan simpat\u00eda por el candidato lo quieran compartir. Ponte como meta que el contenido sea compartido por la poblaci\u00f3n en general. Un contenido viralizado de manera org\u00e1nica ser\u00e1 uno de los mejores logros que tu campa\u00f1a de marketing electoral podr\u00eda alcanzar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publica_informacion_de_interes_para_la_poblacion_en_general\"><\/span><strong>Publica informaci\u00f3n de inter\u00e9s para la poblaci\u00f3n en general <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No todo es campa\u00f1a. Si buscas generar contenido de manera abundante y todo es sobre el proceso de elecci\u00f3n, tu p\u00fablico se va a aburrir y no querr\u00e1 volver a ver los contenidos que generes, pues su inter\u00e9s ya no estar\u00e1 en tu campa\u00f1a. En cambio, si alternas contenido de inter\u00e9s con contenido que busque posicionar al candidato como la mejor opci\u00f3n para emitir el voto, habr\u00e1s acertado en tu elecci\u00f3n de contenido.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2301791203\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"La_fuente_de_informacion_debe_ser_un_habito_entre_los_electores\"><\/span><strong>La fuente de informaci\u00f3n debe ser un h\u00e1bito entre los electores<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Busca que los usuarios busquen la fuente de informaci\u00f3n a la cual se hace referencia en las noticias dadas. Las noticias falsas ser\u00e1n abundantes contra tu campa\u00f1a, en especial si tu candidato va l\u00edder en las encuestas, por lo tanto, busca generar conciencia en los electores. No toda la informaci\u00f3n es cierta, y no toda la informaci\u00f3n es relevante. Haz que se enfoquen en lo que realmente aporta a la campa\u00f1a del candidato.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-179304510\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Genera_infografias\"><\/span><strong>Genera infograf\u00edas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El uso de infograf\u00edas ser\u00e1 una buena herramienta para generar contenido de inter\u00e9s, atractivo y de utilidad para tu campa\u00f1a. Dar a conocer informaci\u00f3n relevante y ver\u00eddica ser\u00e1 un gran acierto, y en mayor medida, si lo das a conocer a trav\u00e9s de infograf\u00edas. Usar este medio para informar hace que el contenido sea atractivo y de f\u00e1cil lectura para todos los fans y seguidores de tus redes sociales.<\/p>\n<p>Es as\u00ed como, a trav\u00e9s de una campa\u00f1a bien informada, podr\u00e1s dar respuesta a las campa\u00f1as llenas de noticias falsas por Internet. Adem\u00e1s, una campa\u00f1a de informaci\u00f3n siempre aportar\u00e1 grandes beneficios a tu estrategia de marketing electoral. En <strong>IMF <\/strong>tenemos una amplia gama de cursos y especialidades que te ayudar\u00e1n a generar una estrategia l\u00edder en el ramo. Visita nuestra p\u00e1gina.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/crear-una-campana-electoral-en-tiempos-de-desinformacion\/\" data-essbisPostTitle=\"\u00bfC\u00f3mo crear una campa\u00f1a electoral en los tiempos de la desinformaci\u00f3n?\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":19845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[11110,11128],"tags":[11130,203,11131,11113,265,11114,719,11132,11102,11139,3114,23,11136],"class_list":["post-18223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comunicacion-politica","tag-campana-electoral","tag-campanas","tag-candidato","tag-cescompol","tag-comunicacion","tag-comunicacion-politica","tag-elecciones","tag-electores","tag-marketing","tag-marketing-electoral","tag-marketing-politico","tag-redes-sociales","tag-votantes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo crear una campa\u00f1a electoral en los 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