{"id":1894,"date":"2014-02-06T09:09:04","date_gmt":"2014-02-06T09:09:04","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1894"},"modified":"2020-06-22T11:26:23","modified_gmt":"2020-06-22T09:26:23","slug":"marketing-video-instagram-vine","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-video-instagram-vine\/","title":{"rendered":"Marketing en v\u00eddeo: Instagram vs Vine"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4105324226\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-video-instagram-vine\/\" data-essbisPostTitle=\"Marketing en v\u00eddeo: Instagram vs Vine\" data-essbisHoverContainer=\"\"><div style=\"text-align: center;\"><\/div>\n<p>&nbsp;<\/p>\n<p>Una imagen vale m\u00e1s que mil palabras, pero 24 fotogramas por segundo dicen a\u00fan m\u00e1s que una fotograf\u00eda. Aunque las principales redes sociales ya aceptaban v\u00eddeos, recientemente han apostado fuertemente por este tipo de contenidos, facilitando el modo de compartirlos a sus usuarios.<\/p><div class=\"blogs-contenido\" id=\"blogs-484545719\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>El primer paso lo dio<strong> Twitter con <a title=\"vine\" href=\"https:\/\/vine.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vine<\/a><\/strong>, una app complementaria que permite subir v\u00eddeos de hasta 6 segundos. Su lanzamiento inicial exclusivamente con <a title=\"ios\" href=\"http:\/\/www.apple.com\/es\/ios\/\" target=\"_blank\" rel=\"noopener noreferrer\">iOS<\/a> restringi\u00f3 bastante su uso, y la poca capacidad de sus servidores hac\u00eda que los v\u00eddeos tardasen en descargarse m\u00e1s del doble de su duraci\u00f3n.<\/p>\n<p>Con todos estos errores, y sin querer quedarse atr\u00e1s tras su compra de <strong><a title=\"Instagram\" href=\"http:\/\/instagram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>, Facebook implement\u00f3 en esta app la posibilidad de subir v\u00eddeos<\/strong>, esta vez de 15 segundos de duraci\u00f3n y con sus tradicionales filtros. Con m\u00e1s de 100 millones de usuarios, y sin la necesidad de tener que descargar otra aplicaci\u00f3n complementaria, Instagram se puso un paso por delante.<\/p>\n<p>El principal <strong>argumento a favor<\/strong> de estas nuevas funcionalidades es que han facilitado la grabaci\u00f3n y publicaci\u00f3n de v\u00eddeos a los usuarios de a pi\u00e9 y, por consiguiente, las verdaderas obras de arte que se pueden realizar en pocos segundos. Bucles, <em>stop motion<\/em> o efectos \u00f3pticos son s\u00f3lo algunas de las t\u00e9cnicas que se pueden utilizar.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/vine.co\/v\/hmuq1vUIUAX\/embed\/simple\" width=\"600\" height=\"600\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/vine.co\/v\/hi5LzAXaPM9\/embed\/simple\" width=\"600\" height=\"600\" frameborder=\"0\"><\/iframe><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.vine.co\/static\/scripts\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/vine.co\/v\/hDq2L9PeVTX\/embed\/simple\" width=\"600\" height=\"600\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Muchas marcas incluso est\u00e1n utilizando estas apps como <strong>herramientas para sus <\/strong><a title=\"master marketing digital\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>campa\u00f1as de marketing<\/strong>.<\/a><\/p><div class=\"blogs-contenido_3\" id=\"blogs-1621775336\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><iframe loading=\"lazy\" src=\"\/\/instagram.com\/p\/bT2BGwxkLu\/embed\/\" width=\"612\" height=\"710\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/instagram.com\/p\/cQEvQTgUe4\/embed\/\" width=\"612\" height=\"710\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/vine.co\/v\/huTunv1nXmu\/embed\/simple\" width=\"600\" height=\"600\" frameborder=\"0\"><\/iframe><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.vine.co\/static\/scripts\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Pero el <strong>punto d\u00e9bil<\/strong> de ambas son las peque\u00f1as (y caras) tarifas de internet que ofrecen los operadores m\u00f3viles en nuestro pa\u00eds. Esto provoca que muy pocos usuarios quieran subir sus v\u00eddeos fuera de redes Wi-Fi por la gran cantidad de datos que consumen, y de ah\u00ed que no todo el mundo utilice el v\u00eddeo para comunicarse.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3353578041\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>\u00bfVeredicto final? <strong>Dos posibilidades muy infravaloradas y muy poco utilizadas por los usuarios, pero con un potencial enorme<\/strong> (tanto para consumidores como para empresas). Seguramente tenga que caer otro <a title=\"avion rio hudson\" href=\"http:\/\/www.marketingdirecto.com\/actualidad\/social-media-marketing\/el-aterrizaje-del-vuelo-1549-en-el-rio-hudson-cambio-la-trayectoria-de-twitter\/\" target=\"_blank\" rel=\"noopener noreferrer\">avi\u00f3n en el r\u00edo Hudson<\/a>, y que alguien lo grabe en Vine o Instagram para darles ese empuj\u00f3n final.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <span style=\"color: #0000ff;\"><a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Facebook<\/span><\/a><\/span> y <span style=\"color: #00ccff;\"><a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00ccff;\">Twitter<\/span><\/a><\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/marketing-video-instagram-vine\/\" data-essbisPostTitle=\"Marketing en v\u00eddeo: Instagram vs Vine\" data-essbisHoverContainer=\"\">","protected":false},"author":7,"featured_media":1897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[203,24,32,233,56,25,68,165,67],"class_list":["post-1894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-campanas","tag-facebook","tag-instagram","tag-marketing-movil","tag-movil","tag-twitter","tag-video","tag-videos","tag-vine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - 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