{"id":1926,"date":"2014-02-13T16:08:51","date_gmt":"2014-02-13T16:08:51","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=1926"},"modified":"2020-06-22T11:26:31","modified_gmt":"2020-06-22T09:26:31","slug":"por-que-tienda-online-necesita-blog","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/","title":{"rendered":"\u00bfPor qu\u00e9 tu tienda online necesita un blog?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-208477275\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\" data-essbisPostTitle=\"\u00bfPor qu\u00e9 tu tienda online necesita un blog?\" data-essbisHoverContainer=\"\"><p>Mucha gente piensa que los blogs son diarios. Que s\u00f3lo sirven para que las personas que escriben en ellos cuenten sus inquietudes o sus opiniones sobre un tema. Pero la verdad es que son mucho m\u00e1s que eso. Un blog puede convertirse en toda una web de referencia de informaci\u00f3n, e incluso <strong>utilizarse como una herramienta de <a title=\"master marketing digital online\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">marketing empresarial<\/a><\/strong>. En este sentido, es imprescindible que una tienda online tenga su propio blog. \u00bfSabes por qu\u00e9?<\/p><div class=\"blogs-contenido\" id=\"blogs-898960417\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<h3>Comunicaci\u00f3n de novedades<\/h3>\n<p>Lo m\u00e1s importante es que <strong>puede convertirse en tu sala de prensa 2.0<\/strong>. El blog de una tienda online es el lugar id\u00f3neo para subir las notas de prensa e informaciones m\u00e1s recientes. De esta manera, los medios de comunicaci\u00f3n tendr\u00e1n como referencia tu blog para consultar todos los acontecimientos que se produzcan en tu negocio. Y, adem\u00e1s de la prensa, una vez que un consumidor ha efectuado la primera compra en una tienda, es bastante frecuente que vuelva su blog para consultar todas las novedades y los pr\u00f3ximos eventos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ayudan al posicionamiento de la web<\/h3>\n<p>Un blog corporativo bien trabajado tambi\u00e9n <strong>aumenta el n\u00famero de visitas de un sitio web y mejorar\u00e1 su <a title=\"Posicionamiento SEO: Me encuentran, luego existo\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/posicionamiento-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">posicionamiento SEO<\/a><\/strong>. Adem\u00e1s de noticias corporativas, dar contenidos de valor a\u00f1adido al consumidor a trav\u00e9s del <strong><a title=\"Lo que el Marketing de Contenidos puede hacer por tu negocio\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-que-el-marketing-de-contenidos-puede-hacer-por-tu-negocio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing de contenidos<\/a><\/strong>, puede conseguir que un determinado post aparezca en las primeras posiciones de los buscadores. Esto mejorar\u00e1 el posicionamiento global de la p\u00e1gina web y atraer\u00e1 a un mayor n\u00famero de potenciales clientes. S\u00f3lo hay que saber dirigirles del blog a la tienda.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1842\" title=\"a\u00f1adir a la cesta de la compra - tienda online\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/redes_sociales_vender2.jpg\" alt=\"a\u00f1adir a la cesta de la compra - tienda online\" width=\"306\" height=\"203\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/redes_sociales_vender2.jpg 809w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/redes_sociales_vender2-300x199.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/redes_sociales_vender2-660x440.jpg 660w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/redes_sociales_vender2-720x480.jpg 720w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/01\/redes_sociales_vender2-360x240.jpg 360w\" sizes=\"auto, (max-width: 306px) 100vw, 306px\" \/><\/p>\n<h3>Conocer la opini\u00f3n de los consumidores<\/h3>\n<p>Otra ventaja que supone un blog a una tienda online es la enorme cantidad de dinero que le puede <strong>ahorrar en estudios de mercado<\/strong>. Los comentarios&nbsp; que se pueden dejar en cada post publicado, permiten una retroalimentaci\u00f3n constante. De esta manera se puede obtener la opini\u00f3n en tiempo real de los consumidores sobre pr\u00e1cticamente cualquier tema relacionado. Incluso analizando cu\u00e1les son los post que reciben un mayor n\u00famero de visitas, se puede saber los temas que m\u00e1s le interesan a los usuarios.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1172574989\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Facilidad para viralizar su contenido, inmediatez gracias al <a title=\"rss\" href=\"http:\/\/es.wikipedia.org\/wiki\/RSS_(formato)\" target=\"_blank\" rel=\"noopener noreferrer\">RSS<\/a>, posibilidad de subir documentos a modo de hosting, creaci\u00f3n de una comunidad de usuarios\/consumidores y, sobre todo, su bajo coste, son algunas ventajas m\u00e1s que una tienda online puede sacarle a un blog corporativo. \u00bfA qu\u00e9 esperas para crear el tuyo?<\/p><div class=\"blogs-contenido_3\" id=\"blogs-4128851736\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <span style=\"color: #0000ff;\"><a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Facebook<\/span><\/a><\/span> y <span style=\"color: #00ccff;\"><a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00ccff;\">Twitter<\/span><\/a><\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\" data-essbisPostTitle=\"\u00bfPor qu\u00e9 tu tienda online necesita un blog?\" data-essbisHoverContainer=\"\">","protected":false},"author":7,"featured_media":1933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[238,242,154,241,52,240],"class_list":["post-1926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-blog","tag-estudios-de-mercado","tag-marketing-de-contenidos","tag-marketing-empresarial","tag-seo","tag-tienda-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 tu tienda online necesita un blog?<\/title>\n<meta name=\"description\" content=\"Un blog puede utilizarse como una herramienta de marketing empresarial, lo que lo convierte en imprescindible para cualquier tienda online \u00bfSabes por qu\u00e9?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 tu tienda online necesita un blog?\" \/>\n<meta property=\"og:description\" content=\"Un blog puede utilizarse como una herramienta de marketing empresarial, lo que lo convierte en imprescindible para cualquier tienda online \u00bfSabes por qu\u00e9?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-13T16:08:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:26:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juan Antonio Polo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Antonio Polo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\"},\"author\":{\"name\":\"Juan Antonio Polo\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/c76422bdea97b0751cbd7eb6f5b15f38\"},\"headline\":\"\u00bfPor qu\u00e9 tu tienda online necesita un blog?\",\"datePublished\":\"2014-02-13T16:08:51+00:00\",\"dateModified\":\"2020-06-22T09:26:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\"},\"wordCount\":471,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png\",\"keywords\":[\"blog\",\"estudios de mercado\",\"marketing de contenidos\",\"marketing empresarial\",\"SEO\",\"tienda online\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\",\"name\":\"\u00bfPor qu\u00e9 tu tienda online necesita un blog?\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png\",\"datePublished\":\"2014-02-13T16:08:51+00:00\",\"dateModified\":\"2020-06-22T09:26:31+00:00\",\"description\":\"Un blog puede utilizarse como una herramienta de marketing empresarial, lo que lo convierte en imprescindible para cualquier tienda online \u00bfSabes por qu\u00e9?\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png\",\"width\":550,\"height\":550},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/c76422bdea97b0751cbd7eb6f5b15f38\",\"name\":\"Juan Antonio Polo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c4e83f3c52f36148c046a7e94b846294ae89b7d8d4b72f24ac58d7f8c99eb6b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c4e83f3c52f36148c046a7e94b846294ae89b7d8d4b72f24ac58d7f8c99eb6b5?s=96&d=mm&r=g\",\"caption\":\"Juan Antonio Polo\"},\"description\":\"Periodista de vocaci\u00f3n. Con experiencia en redacci\u00f3n de publicaciones online, Social Media Management, Marketing online y offline,... Vamos, un autentico amante de las nuevas tecnolog\u00edas y sus posibilidades. Adicto a las redes sociales.\",\"sameAs\":[\"https:\/\/www.imf-formacion.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfPor qu\u00e9 tu tienda online necesita un blog?","description":"Un blog puede utilizarse como una herramienta de marketing empresarial, lo que lo convierte en imprescindible para cualquier tienda online \u00bfSabes por qu\u00e9?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfPor qu\u00e9 tu tienda online necesita un blog?","og_description":"Un blog puede utilizarse como una herramienta de marketing empresarial, lo que lo convierte en imprescindible para cualquier tienda online \u00bfSabes por qu\u00e9?","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/","og_site_name":"Blog de Marketing Online","article_published_time":"2014-02-13T16:08:51+00:00","article_modified_time":"2020-06-22T09:26:31+00:00","og_image":[{"width":550,"height":550,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png","type":"image\/png"}],"author":"Juan Antonio Polo","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Juan Antonio Polo","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/"},"author":{"name":"Juan Antonio Polo","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/c76422bdea97b0751cbd7eb6f5b15f38"},"headline":"\u00bfPor qu\u00e9 tu tienda online necesita un blog?","datePublished":"2014-02-13T16:08:51+00:00","dateModified":"2020-06-22T09:26:31+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/"},"wordCount":471,"commentCount":6,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png","keywords":["blog","estudios de mercado","marketing de contenidos","marketing empresarial","SEO","tienda online"],"articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/","name":"\u00bfPor qu\u00e9 tu tienda online necesita un blog?","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png","datePublished":"2014-02-13T16:08:51+00:00","dateModified":"2020-06-22T09:26:31+00:00","description":"Un blog puede utilizarse como una herramienta de marketing empresarial, lo que lo convierte en imprescindible para cualquier tienda online \u00bfSabes por qu\u00e9?","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/blog-tienda-online.png","width":550,"height":550},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/c76422bdea97b0751cbd7eb6f5b15f38","name":"Juan Antonio Polo","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c4e83f3c52f36148c046a7e94b846294ae89b7d8d4b72f24ac58d7f8c99eb6b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4e83f3c52f36148c046a7e94b846294ae89b7d8d4b72f24ac58d7f8c99eb6b5?s=96&d=mm&r=g","caption":"Juan Antonio Polo"},"description":"Periodista de vocaci\u00f3n. Con experiencia en redacci\u00f3n de publicaciones online, Social Media Management, Marketing online y offline,... Vamos, un autentico amante de las nuevas tecnolog\u00edas y sus posibilidades. Adicto a las redes sociales.","sameAs":["https:\/\/www.imf-formacion.com"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 16:09:02","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/1926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=1926"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/1926\/revisions"}],"predecessor-version":[{"id":9740,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/1926\/revisions\/9740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/1933"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=1926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=1926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=1926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}