{"id":2011,"date":"2014-03-04T09:09:57","date_gmt":"2014-03-04T08:09:57","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2011"},"modified":"2020-06-22T11:26:50","modified_gmt":"2020-06-22T09:26:50","slug":"errores-marketing-startups","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/","title":{"rendered":"5 errores de Marketing m\u00e1s comunes entre startups"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1852212210\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/\" data-essbisPostTitle=\"5 errores de Marketing m\u00e1s comunes entre startups\" data-essbisHoverContainer=\"\"><p>Todo emprendedor se precia de tener el mejor producto o servicio del mundo. Y puede que s\u00ed, pero en una startup, que es emprender con base tecnol\u00f3gica (que muchos confunden con una nueva empresa), es donde con m\u00e1s frecuencia se cometen los errores de bulto en Marketing. Enumer\u00e9moslos:<\/p><div class=\"blogs-contenido\" id=\"blogs-3600466481\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_escuchar_ni_recibir_feedback\"><\/span><b>No escuchar ni recibir feedback<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5380b5cb59\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5380b5cb59\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/#No_escuchar_ni_recibir_feedback\" >No escuchar ni recibir feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/#No_existe_version_beta\" >No existe versi\u00f3n beta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/#Sin_planes_de_Comunicacion_y_visibilidad\" >Sin planes de Comunicaci\u00f3n y visibilidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/#Sin_estrategias_de_precio\" >Sin estrategias de precio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/#Sin_politica_de_ventas_y_direccion\" >Sin pol\u00edtica de ventas y direcci\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Se lanzan muy deprisa a tener el producto terminado (versi\u00f3n final), \u00bfpero qu\u00e9 pasa con lo que necesita el consumidor? Empiezan por no escuchar, que no es lo mismo que o\u00edr. <strong>Al consumidor hay que escucharlo<\/strong>, es la \u00fanica manera de conocer y saber de una forma m\u00e1s fehaciente lo que de verdad le interesa al consumidor de tu producto.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_existe_version_beta\"><\/span><b>No existe versi\u00f3n beta<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Como ya hemos comentado en el punto anterior, no se escucha. Siempre se esperan al lanzamiento del producto en su versi\u00f3n definitiva, por lo que se encuentran con un producto que ya no es posible evolucionar, y mucho menos adaptado a las necesidades que le demanda el consumidor. <strong><a href=\"https:\/\/www.imf-formacion.com\/master-profesional\/master-en-direccion-comercial-y-marketing\">Se debe de empezar por el PVM (Producto M\u00ednimo Viable)<\/a><\/strong>, que es la base del producto (no confundir con commodity), y partir de \u00e9l evolucionar el producto para llegar a su versi\u00f3n adaptada al mercado, y con ello pasar a la fase de madurez en la vida del producto.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sin_planes_de_Comunicacion_y_visibilidad\"><\/span><b>Sin planes de Comunicaci\u00f3n y visibilidad<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Es la piedra angular del negocio<\/strong> y no se le presta la adecuada visi\u00f3n. Y un claro ejemplo son los dos puntos anteriores. Sin saber c\u00f3mo vamos a presentarlo, lanzar mensajes y, en definitiva comunicar, nunca podremos recibir feedback. Si no se lanza una frase y esperamos a que nos contesten, \u00bfc\u00f3mo vamos a evolucionar?<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sin_estrategias_de_precio\"><\/span><b>Sin estrategias de precio<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Viene dado por el problema de que no se calculan los costes atribuibles al producto, y viene por la ingente inversi\u00f3n no controlada. <strong>Tener un completo <a title=\"marketing mix\" href=\"http:\/\/www.e-conomic.es\/programa\/glosario\/definicion-marketing-mix\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing-Mix<\/a> es necesario en una startup para poder establecer una correcta pol\u00edtica de precio<\/strong>. Es la clave del \u00e9xito o el fracaso de la inversi\u00f3n.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1280662587\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sin_politica_de_ventas_y_direccion\"><\/span><b>Sin pol\u00edtica de ventas y direcci\u00f3n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es la parte en donde se logran ver las deficiencias de una startup, \u00bfqui\u00e9n vende? Todos los integrantes, incluidos los socios, son desarrolladores de producto. Entonces, <strong><a href=\"https:\/\/www.imf-formacion.com\/master-profesional\/master-en-direccion-y-administracion-de-empresas\">\u00bfqui\u00e9n se encarga de llevar un control del desarrollo normal del negocio?<\/a><\/strong> Sin una previsi\u00f3n de ventas, sin un control de la inversi\u00f3n, y c\u00f3mo repercuten sobre el precio de venta (podr\u00edamos citar el Break-Point, o el precio m\u00ednimo para cubrir la inversi\u00f3n y gastos sin beneficios), es imposible llegar a tener un negocio sostenible, y posiblemente de \u00e9xito.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1500918830\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Como se puede ver, todo est\u00e1 relacionado con los conocimientos m\u00ednimos de Marketing para emprender, m\u00e1s que en el ser un buen desarrollador tecnol\u00f3gico, \u00bfno cre\u00e9is?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <span style=\"color: #0000ff;\"><a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Facebook<\/span><\/a><\/span> y <span style=\"color: #00ccff;\"><a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00ccff;\">Twitter<\/span><\/a><\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/\" data-essbisPostTitle=\"5 errores de Marketing m\u00e1s comunes entre startups\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":2019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[260,258,256],"class_list":["post-2011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-marketing-mix","tag-producto","tag-startup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 errores de Marketing m\u00e1s comunes entre startups<\/title>\n<meta name=\"description\" content=\"En una startup, que es emprender con base tecnol\u00f3gica, es donde con m\u00e1s frecuencia se cometen los errores de bulto en Marketing. Enumer\u00e9moslos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 errores de Marketing m\u00e1s comunes entre startups\" \/>\n<meta property=\"og:description\" content=\"En una startup, que es emprender con base tecnol\u00f3gica, es donde con m\u00e1s frecuencia se cometen los errores de bulto en Marketing. Enumer\u00e9moslos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-04T08:09:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:26:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/03\/startup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"675\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"5 errores de Marketing m\u00e1s comunes entre startups\",\"datePublished\":\"2014-03-04T08:09:57+00:00\",\"dateModified\":\"2020-06-22T09:26:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/\"},\"wordCount\":531,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/03\/startup.jpg\",\"keywords\":[\"marketing mix\",\"producto\",\"startup\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/\",\"name\":\"5 errores de Marketing m\u00e1s comunes entre startups\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/?o=4677\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/03\/startup.jpg\",\"datePublished\":\"2014-03-04T08:09:57+00:00\",\"dateModified\":\"2020-06-22T09:26:50+00:00\",\"description\":\"En una startup, que es emprender con base tecnol\u00f3gica, es donde con m\u00e1s frecuencia se cometen los errores de bulto en Marketing. 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