{"id":2027,"date":"2014-03-06T13:10:52","date_gmt":"2014-03-06T12:10:52","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2027"},"modified":"2020-06-22T11:26:53","modified_gmt":"2020-06-22T09:26:53","slug":"introduccion-sem","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/introduccion-sem\/","title":{"rendered":"SEM: Primeros pasos"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3219278148\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/introduccion-sem\/\" data-essbisPostTitle=\"SEM: Primeros pasos\" data-essbisHoverContainer=\"\"><p>Cualquier empresa hoy en d\u00eda tiene como meta estar bien posicionada en los buscadores de Internet. Quiere que cuando alguien realice una b\u00fasqueda relacionada con su sector, aparezca en primeras posiciones por encima de su competencia, para poder ganar un mayor n\u00famero de clientes.<\/p><div class=\"blogs-contenido\" id=\"blogs-3408837431\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>El <strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/posicionamiento-seo\/\">SEO o Posicionamiento org\u00e1nico en buscadores<\/a><\/strong> es la forma natural de posicionar un contenido. Utilizar keywords relacionadas utilizarlas tanto en descripciones \u201cmeta\u201d, como en las URL y en los contenidos, evitar elementos en Flash, crear contenido \u00fanico no copiado de otras webs, conseguir enlaces externos o compartir art\u00edculos en redes sociales, son algunas de las acciones que se pueden realizar. Es un proceso que no cuesta mucho dinero, pero es muy a largo plazo.<\/p>\n<p>\u00bfQu\u00e9 podemos hacer si queremos mejorar los datos a corto plazo? <strong>El SEM, o Marketing en Buscadores<\/strong>, es la herramienta perfecta. En pocas palabras, puede resumirse como pagar por aparecer en las primeras posiciones.<\/p>\n<p>Este es un ejemplo de c\u00f3mo Google muestra los resultados de una b\u00fasqueda, tanto en SEM como SEO:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2028\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/03\/seo-sem.png\" alt=\"seo-sem\" width=\"673\" height=\"519\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/03\/seo-sem.png 993w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/03\/seo-sem-300x231.png 300w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>El servicio m\u00e1s extendido para trabajar con SEM es <strong>Google Adwords<\/strong>, debido a la popularidad de Google, pero su competencia dispone de <strong><a href=\"http:\/\/advertise.bingads.microsoft.com\/es-es\/subscribirse\">Bing Ads<\/a><\/strong>, para realizar campa\u00f1as en Bing y Yahoo.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3060764950\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Si nos centramos en Google, existen dos tipos de anuncios que se pueden utilizar en una campa\u00f1a: <strong><a href=\"https:\/\/support.google.com\/adwords\/answer\/1704389\">de texto<\/a><\/strong> (compuesto por un t\u00edtulo y dos l\u00edneas de texto descriptivas, que se muestran en Google y en su <a href=\"https:\/\/support.google.com\/adwords\/answer\/90956\">Red de b\u00fasqueda<\/a>) o <strong>display<\/strong> (en los que se pueden mostrar <strong><a href=\"https:\/\/support.google.com\/adwords\/answer\/2393023?hl=es&amp;ref_topic=24937\">im\u00e1genes<\/a> o <a href=\"http:\/\/www.google.es\/ads\/video\/advertisers\/\">v\u00eddeos<\/a><\/strong>, en YouTube y en la <a href=\"https:\/\/support.google.com\/adwords\/answer\/117120?hl=es\">Red de Display de Google<\/a>).<\/p>\n<p>Ya sea un tipo de anuncio u otro, lo que tienen en com\u00fan es la <strong>posibilidad de decidir a d\u00f3nde queremos que enlacen<\/strong>. Lo m\u00e1s habitual es dirigir los anuncios a la p\u00e1gina web del negocio o a una <strong>landing page<\/strong> espec\u00edfica, pero siempre puede elegirse cualquier otra alternativa para crear una campa\u00f1a a medida.<\/p>\n<p>En todos los casos, los anuncios en SEM se muestran mediante un <strong>sistema de pujas<\/strong> por unas palabras clave. El anunciante debe elegir aquellas keywords relacionadas con su negocio, que sus posibles clientes utilizan en el buscador para encontrar su producto\/servicio, y el precio que est\u00e1 dispuesto a pagar por cada persona que haga click en su anuncio. Tan f\u00e1cil como que el anunciante que m\u00e1s pague por una determinada keyword, mejor aparecer\u00e1 en los resultados.<\/p>\n<p>Los anuncios son <strong>100% personalizables<\/strong>. Se puede elegir que s\u00f3lo se muestren a una zona geogr\u00e1fica determinada, a mujeres\/hombres de una determinada edad, o incluso que aparezcan s\u00f3lo en b\u00fasquedas que se realicen en dispositivos m\u00f3viles.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1217202103\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Puja a<strong> Coste por Click (CPC), Coste por mil impresiones (CPM), palabras clave negativas o remarketing<\/strong>, son algunos conceptos que entran en el juego del SEM. Pero de eso hablaremos m\u00e1s adelante\u2026<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfTe ha gustado este post? \u00bfQuieres recibir antes que nadie todos nuestros art\u00edculos sobre Marketing Digital? Suscr\u00edbete a nuestro blog en menos de 1 minuto en la barra lateral derecha y s\u00edguenos en <span style=\"color: #0000ff;\"><a title=\"Facebook IMF\" href=\"https:\/\/www.facebook.com\/IMF.Formacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">Facebook<\/span><\/a><\/span> y <span style=\"color: #00ccff;\"><a title=\"Twitter IMF\" href=\"https:\/\/twitter.com\/IMFFORMACION\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00ccff;\">Twitter<\/span><\/a><\/span>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/introduccion-sem\/\" data-essbisPostTitle=\"SEM: Primeros pasos\" data-essbisHoverContainer=\"\">","protected":false},"author":7,"featured_media":2040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4,1],"tags":[227,16,15,59,8842,234],"class_list":["post-2027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","category-sin-categoria","tag-buscadores","tag-cpc","tag-cpm","tag-google","tag-google-ads","tag-sem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEM: Primeros pasos - El Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Cualquier empresa hoy en d\u00eda tiene como meta estar bien posicionada en los buscadores de Internet. El SEM tiene como meta lograr este objetivo a corto plazo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/introduccion-sem\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEM: Primeros pasos\" \/>\n<meta property=\"og:description\" content=\"Cualquier empresa hoy en d\u00eda tiene como meta estar bien posicionada en los buscadores de Internet. 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