{"id":2155,"date":"2014-04-28T10:12:03","date_gmt":"2014-04-28T09:12:03","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2155"},"modified":"2020-06-22T11:27:29","modified_gmt":"2020-06-22T09:27:29","slug":"la-clave-es-el-producto-sino-como-lo-vendes","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-clave-es-el-producto-sino-como-lo-vendes\/","title":{"rendered":"La clave no es el producto, sino como lo vendes"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1137034182\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-clave-es-el-producto-sino-como-lo-vendes\/\" data-essbisPostTitle=\"La clave no es el producto, sino como lo vendes\" data-essbisHoverContainer=\"\"><p>Una de las obsesiones del <span style=\"color: #000000;\"><strong>Marketing es vender<\/strong><\/span>, y digo obsesi\u00f3n porque a veces existe la tendencia a entrar en la \u2018miop\u00eda\u2019 y nos hace cegarnos ante los objetivos marcados.<\/p><div class=\"blogs-contenido\" id=\"blogs-3401439883\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Tenemos la perspectiva que despu\u00e9s de realizar costosos estudios de mercado, desarrollar el producto \u2013que muchas veces se lanza en su versi\u00f3n definitiva- y planificar campa\u00f1as de comunicaci\u00f3n, nos encontramos con que <strong>el consumidor no sabe exactamente qu\u00e9 le estamos ofreciendo<\/strong>. Para la perspectiva de la empresa es el \u2018mejor\u2019 de entre toda la competencia. Pero desgraciadamente el consumidor s\u00f3lo ve publicidad y no siente la necesidad de prestarle atenci\u00f3n.<\/p>\n<p style=\"text-align: left;\">Por muchas <a title=\"M\u00e1ster Online en Direcci\u00f3n Comercial y Marketing\" href=\"http:\/\/bit.ly\/1qggQ9W\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>t\u00e9cnicas de marketing<\/strong><\/span><\/a> que se utilicen y esfuerzos e inversiones publicitarias, si el consumidor no siente la curiosidad simple de prestarle atenci\u00f3n, no servir\u00e1n de nada. Hay que encontrar ese adjetivo, esa utilidad que puede cubrir una necesidad o deseo para que le preste atenci\u00f3n. La primera A de la conocida t\u00e9cnica de ventas <strong>AIDA<\/strong>.<\/p>\n<p style=\"text-align: left;\">El tener el producto \u2018perfecto\u2019 no es sin\u00f3nimo de obtener unas ventas aseguradas, ni el <span style=\"color: #993300;\"><strong><a title=\"5 errores de Marketing m\u00e1s comunes entre startups\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/errores-marketing-startups\/\"><span style=\"color: #993300;\">\u00e9xito comercial<\/span><\/a><\/strong><\/span> buscado, es una obviedad no realista. Existen servicios y productos que podamos considerar \u2018mediocres\u2019 que obtiene un excelente volumen de ventas, incluso con m\u00e1rgenes envidiables.<\/p>\n<p>Un caso claro de lo expuesto es cuando llegan tiempos en donde el consumo se contrae o directamente se estanca. Entonces entran en pr\u00e1ctica campa\u00f1as de descuentos, o folletos, y el consumo contin\u00faa igual. Queda claro que la <span style=\"color: #993300;\"><strong><a title=\"NeuroMarketing, o c\u00f3mo las Marcas saben lo que nos gusta\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/neuromarketing-o-como-las-marcas-saben-lo-que-nos-gusta\/\"><span style=\"color: #993300;\">percepci\u00f3n en el consumidor<\/span><\/a><\/strong><\/span> es la clave para poder ejercer ese impulso de venta o incremento de cuota<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3919752975\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>El consumidor no le presta atenci\u00f3n por lo que se hace, sino por lo que perciben \u2013no confundir con el \u2018mensaje\u2019- , en definitiva, lo que reciben a cambio. Es m\u00e1s importante el valor percibido que el valor monetario o lo que se ofrece. Esa diferencia o desajuste puede ser la clave entre obtener \u00e9xito y beneficios o el fracaso comercial.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-905654732\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>A un consumidor no le interesa un producto o servicio en concreto, sino lo que recibe a cambio, esa experiencia, necesidad o deseo que le ha producido conocer nuestro producto o Marca.<\/p>\n<p>Como vemos, el \u2018<span style=\"color: #993300;\"><strong><a title=\"\u00bfLas redes sociales sirven para vender?\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/redes-sociales-sirven-para-vender\/\"><span style=\"color: #993300;\">arte de vender<\/span><\/a><\/strong><\/span>\u2019 no lo debemos centrar en el producto en s\u00ed, sino que existen otras sinergias que hacen que el consumidor lo identifique como la decisi\u00f3n correcta hacia una Marca en concreto, a\u00fan no siendo el producto \u2018perfecto\u2019 que la empresa pueda llegar a crear.<\/p>\n<figure id=\"attachment_2175\" aria-describedby=\"caption-attachment-2175\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2175\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/04\/metro-tokio-decorado-ikea-14.jpg\" alt=\"Ikea decora el metro de Tokio\" width=\"640\" height=\"480\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/04\/metro-tokio-decorado-ikea-14.jpg 640w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/04\/metro-tokio-decorado-ikea-14-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-2175\" class=\"wp-caption-text\">Ikea decora el metro de Tokio<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-clave-es-el-producto-sino-como-lo-vendes\/\" data-essbisPostTitle=\"La clave no es el producto, sino como lo vendes\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":2174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3,4,1],"tags":[8772,258,296],"class_list":["post-2155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing-online","category-sin-categoria","tag-mercadotecnia","tag-producto","tag-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La clave no es el producto, sino c\u00f3mo lo vendes<\/title>\n<meta name=\"description\" content=\"Tenemos la perspectiva que despu\u00e9s de realizar costosos estudios de mercado, desarrollar el producto y planificar campa\u00f1as de comunicaci\u00f3n, nos encontramos con\" \/>\n<meta name=\"robots\" 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