{"id":2234,"date":"2014-06-02T08:00:13","date_gmt":"2014-06-02T07:00:13","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2234"},"modified":"2020-06-22T11:27:49","modified_gmt":"2020-06-22T09:27:49","slug":"de-la-intranet-las-redes-sociales-corporativas","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/","title":{"rendered":"De la Intranet a las Redes Sociales Corporativas"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2646337095\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/\" data-essbisPostTitle=\"De la Intranet a las Redes Sociales Corporativas\" data-essbisHoverContainer=\"\"><p>Corr\u00edan los 80 y se puso en funcionamiento una nueva forma de comunicarse en el seno de las organizaciones. <span style=\"color: #333333;\"><strong>Nac\u00edan las Intranet<\/strong>.<\/span> Aquellas redes internas donde las empresas empezaban a comunicarse de forma des-atendida. Fusionaban todas las <span style=\"color: #993300;\"><strong>c<\/strong><\/span><span style=\"color: #993300;\"><strong>omunicaciones internas de la organizaci\u00f3n<\/strong><\/span>, Internet (con la llegada de las l\u00edneas RDSI), notas, expedientes, transferencia de ficheros, pedidos, fichas de clientes, etc.<!--more--><\/p><div class=\"blogs-contenido\" id=\"blogs-477191578\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Con ellas se pretend\u00eda ser m\u00e1s eficiente, o sea rebajar costes, y <strong>poder gestionar el negocio de forma digitalizada<\/strong>, dejando de lado una parte anal\u00f3gica que hac\u00edan subir, y mucho, los costes estructurales y de negocio. <span style=\"color: #993300;\"><strong><a title=\"Del digital al Social Business\" href=\"http:\/\/jorditorregrosa.es\/del-digital-al-social-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\">Fue un gran paso en la digitalizaci\u00f3n de las PYMES<\/span><\/a><\/strong><strong>.&nbsp;<\/strong><\/span>El avance a\u00fan es mayor con la llegada del correo electr\u00f3nico, que llega casi a apartar a la propia intranet.<\/p>\n<p>Pero <strong>la verdadera revoluci\u00f3n llega de la mano de las Redes Sociales<\/strong>. La sociedad se acostumbra a comunicar por estos canales o medios. Se hace universal, y todo en menos de 10 a\u00f1os (recordemos que todo empez\u00f3 con MySpace all\u00e1 por el 2003), todo un adelanto. Recordar que la implantaci\u00f3n universal de la TV fue cercana a los a\u00f1os 50. Ahora es el canal o medio preferido para estar en contacto con otras personas.<\/p>\n<h3>Existen diversos tipos de Redes Sociales<\/h3>\n<p>&#8211; las horizontales, tipo <span style=\"color: #993300;\"><strong>Twitter<\/strong><\/span>, <span style=\"color: #993300;\"><strong><span style=\"color: #993300;\">Facebook<\/span><\/strong><\/span>,<span style=\"color: #993300;\"><strong> Instagram<\/strong><\/span>, <span style=\"color: #993300;\"><strong>Pinterest<\/strong><\/span>, etc.<\/p>\n<p>&#8211; y las verticales, como por ejemplo <a title=\"Research Gate\" href=\"http:\/\/www.researchgate.net\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>ResearchGate<\/strong><\/span><\/a>, la primera red social exclusiva para investigadores y cient\u00edficos.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-266885587\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Esta nueva forma de comunicarse ha potenciado la evoluci\u00f3n de las \u00bfolvidadas? Intranets, a las que bien podr\u00edamos decir que son la fusi\u00f3n de ambas, horizontal y vertical. <strong>Dejan ya de ser esas cerradas formas de comunicarse<\/strong> entre silos departamentales, para pasar a ser plataformas donde gestionar todo el conocimiento de la organizaci\u00f3n, dej\u00e1ndolo abierto de forma horizontal y sin trabas administrativas ni burocr\u00e1ticas \u2013vertical-. Todo est\u00e1 centrado en la persona, tanto interna -el personal de la organizaci\u00f3n- como externa, a la cual est\u00e1 enfocada la empresa, el cliente.<\/p>\n<p><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2238\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S-300x300.jpg\" alt=\"Social Media Background with Speech Bubbles\" width=\"300\" height=\"300\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S-80x80.jpg 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S.jpg 693w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Se aprovechan las sinergias de las <span style=\"color: #993300;\">nuevas formas de comunicarse<\/span><\/strong> que tiene el personal de una empresa para extrapolarlo al negocio. Con ello no decimos que se mantengan conversaciones en Twitter o Facebook con un cliente hablando de la boda de\u2026 o si el partido de \u2026., NO!, las conversaciones son las mismas que se mantienen ahora con un cliente, pero en un formato m\u00e1s adecuado a lo que demanda la sociedad y el mercado.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3188608994\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><strong>Las nuevas Intranets ahora se llaman Redes Sociales Corporativas<\/strong>, una parte incluida en la evoluci\u00f3n de las Empresas 2.0 (<span style=\"color: #993300;\"><a title=\"\u00bfPor qu\u00e9 tu tienda online necesita un blog?\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-tienda-online-necesita-blog\/\"><span style=\"color: #993300;\"><strong>Enterprise 2.0<\/strong><\/span><\/a><\/span>) a las denominadas 3.0, las <a title=\"Por qu\u00e9 le llaman eBusiness si es eCommerce\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/ebusiness-ecommerce\/\"><strong><span style=\"color: #993300;\">Social Business o Negocios Sociales<\/span><\/strong><\/a> -no confundir con Empresa Social, ese es otro tema-.<\/p>\n<p>\u00bfQu\u00e9 sistema de comunicaci\u00f3n interna utilizas en tu empresa? Comparte con nosotros qu\u00e9 tipo de intranet usas para comunicarte con el resto de tus compa\u00f1eros.<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/\" data-essbisPostTitle=\"De la Intranet a las Redes Sociales Corporativas\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":2235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3,4,1],"tags":[312,23],"class_list":["post-2234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing-online","category-sin-categoria","tag-intranet","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la Intranet a las Redes Sociales Corporativas<\/title>\n<meta name=\"description\" content=\"Las redes sociales se han convertido en un importante medio de comunicaci\u00f3n para los consumidores. Pero, \u00bfcu\u00e1l es su potencial como herramienta de comunicaci\u00f3n interna?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la Intranet a las Redes Sociales Corporativas\" \/>\n<meta property=\"og:description\" content=\"Las redes sociales se han convertido en un importante medio de comunicaci\u00f3n para los consumidores. Pero, \u00bfcu\u00e1l es su potencial como herramienta de comunicaci\u00f3n interna?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-02T07:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:27:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/pc-1024x795.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"795\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"De la Intranet a las Redes Sociales Corporativas\",\"datePublished\":\"2014-06-02T07:00:13+00:00\",\"dateModified\":\"2020-06-22T09:27:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/\"},\"wordCount\":490,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/pc.jpg\",\"keywords\":[\"intranet\",\"redes sociales\"],\"articleSection\":[\"General\",\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/\",\"name\":\"De la Intranet a las Redes Sociales Corporativas\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/de-la-intranet-las-redes-sociales-corporativas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/pc.jpg\",\"datePublished\":\"2014-06-02T07:00:13+00:00\",\"dateModified\":\"2020-06-22T09:27:49+00:00\",\"description\":\"Las redes sociales se han convertido en un importante medio de comunicaci\u00f3n para los consumidores. 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