{"id":2273,"date":"2014-07-07T10:30:50","date_gmt":"2014-07-07T09:30:50","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2273"},"modified":"2020-06-22T11:28:12","modified_gmt":"2020-06-22T09:28:12","slug":"pero-si-ya-tengo-mi-business-plan","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/","title":{"rendered":"Pero si ya tengo mi Business Plan!"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2135452829\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/\" data-essbisPostTitle=\"Pero si ya tengo mi Business Plan!\" data-essbisHoverContainer=\"\"><p>Muchos, incluido yo, o\u00edr tantos&nbsp;&#8216;palabros&#8217; anglosajones nos conducen a obtener o proyectar una imagen muy diferente de lo que realmente significan. Y esta es una de ellas.<\/p><div class=\"blogs-contenido\" id=\"blogs-640797686\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>La gran mayor\u00eda reconoce lo que significa <a title=\"Emprender, tu negocio debe ser rentable\" href=\"http:\/\/bit.ly\/1i8rxG5\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>Business Plan<\/strong><\/span><\/a>, en castellano <a title=\"Tipos de gastos que tienen los Emprendedores\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/tipos-de-gastos-que-tienen-los-emprendedores\/\"><span style=\"color: #993300;\"><strong>Plan de Negocio<\/strong><\/span><\/a>, y no voy a dar muchas explicaciones. Tan solo reconociendo las palabras ya podemos entender de qu\u00e9 va el t\u00e9rmino. <!--more-->Dig\u00e1moslo de&nbsp;una forma r\u00e1pida, para los que no acaben de entenderlo ser\u00eda una <strong>gu\u00eda o resumen amplio de qu\u00e9 va ir nuestro negocio<\/strong>, c\u00f3mo lo vamos a realizar, qu\u00e9 esperamos y a d\u00f3nde llegar\u00edamos si fuese viable.<\/p>\n<p>Siendo Consultor de Negocios, y dando respuestas a diferentes clientes, me encontr\u00e9 con una frase que me dej\u00f3 sorprendido: \u2018<em>Si ya tengo Business Plan \u00bfpara qu\u00e9 necesito un Business no se qu\u00e9?<\/em>\u2019. La realidad de la necesidad era que necesitaba otra maquinaria para poder atender m\u00e1s pedidos, algo que a d\u00eda de hoy nos puede llegar a sorprender dada la ralentizaci\u00f3n enorme de la econom\u00eda mundial, pero existir existen, tambi\u00e9n desaparecen competidores y los que se quedan se llevan los pedidos.<\/p>\n<p>La respuesta era relativamente f\u00e1cil. <strong>\u2018Necesitas un Business Case\u2019<\/strong>.<\/p>\n<p>Un <strong>Business Case<\/strong> es la <strong>gu\u00eda donde proyectamos una ampliaci\u00f3n de negocio<\/strong> o la adaptaci\u00f3n a otras formas estructurales (aqu\u00ed ser\u00eda la gu\u00eda para un externalizaci\u00f3n, tanto de personal interno como para la internalizaci\u00f3n de la empresa), o un nuevo proyecto como una divisi\u00f3n, nuevo producto, incluso la ampliaci\u00f3n de IT o TIC.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-4226312091\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Su funci\u00f3n es la de ayudar, visualmente si se puede, de c\u00f3mo afectar\u00e1 al resto de la estructura, ya no s\u00f3lo de personas, sino de costes, gastos, deuda, retorno, beneficio, m\u00e1rgenes, etc. Para empezar tendr\u00edamos que dar una visi\u00f3n de cu\u00e1l va a ser el impacto, que lo podr\u00edamos reducir en 5 puntos:<\/p>\n<p><strong>1. &nbsp;<\/strong>\u00bfCu\u00e1l es el problema que nos resuelve? \u00bfQu\u00e9 queremos resolver?<br \/>\n<strong>2. &nbsp;<\/strong>\u00bfCu\u00e1l es la soluci\u00f3n? \u00bfEs una oportunidad, o una necesidad?<br \/>\n<strong>3. &nbsp;<\/strong>\u00bfQu\u00e9 enfoque se le dar\u00e1? \u00bfCu\u00e1les son las posibles soluciones viables que podr\u00edan ser sujetos de implantarse?<br \/>\n<strong>4. &nbsp;<\/strong>\u00bfQu\u00e9 riesgos podemos tomar? \u00bfQu\u00e9 riesgos llevan impl\u00edcitos el tomar esa opci\u00f3n? \u00bfCu\u00e1l es el riesgo si no hacemos nada?<br \/>\n<strong>5. &nbsp;<\/strong>An\u00e1lisis de valor \u00bfQu\u00e9 valor de negocio nos reportar\u00e1 cada opci\u00f3n?<\/p><div class=\"blogs-contenido_2\" id=\"blogs-328584374\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><strong>Una vez definidos estos puntos podremos poner en marcha el Business Case<\/strong>, que es el an\u00e1lisis de una opci\u00f3n, oportunidad o necesidad de ampliar el negocio o incluso reestructurar la propia organizaci\u00f3n. En \u00e9l, <a title=\"MBA\" href=\"https:\/\/www.imf-formacion.com\/comunicacion\/mmpp-mba-prl\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>se eval\u00faan los diferentes riesgos y oportunidades<\/strong><\/span><\/a> de tomar aquella decisi\u00f3n, la m\u00e1s correcta y acertada.<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2278\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L-300x201.jpg\" alt=\"businessman homme d'affaire pouces haut\" width=\"300\" height=\"201\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L-300x201.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L-1024x689.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L-1320x880.jpg 1320w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L-660x440.jpg 660w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L-1624x1092.jpg 1624w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L-812x546.jpg 812w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L-720x480.jpg 720w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/Fotolia_23533273_Subscription_L-360x240.jpg 360w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>El ampliar la maquinaria, en el ejemplo expuesto, no era la mejor opci\u00f3n, ya que la deuda se convert\u00eda en apalancada y la generaci\u00f3n de ingresos extras no era suficiente para cubrir el coste de la deuda. Aument\u00e1bamos ventas pero coart\u00e1bamos los m\u00e1rgenes, o sea, no aumentaban beneficios y el margen comercial se reduc\u00eda. Para quedarse igual, \u00bfpara qu\u00e9 invertir o crear una deuda no necesaria que cercioraba los flujos de tesorer\u00eda? <strong>A mi cliente le gust\u00f3 esto del Business Case.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/\" data-essbisPostTitle=\"Pero si ya tengo mi Business Plan!\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":2277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3,4,1],"tags":[157,178,5,236,296],"class_list":["post-2273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing-online","category-sin-categoria","tag-consumidor","tag-empresas","tag-profesional-de-marketing","tag-social-commerce","tag-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pero si ya tengo mi Business Plan!<\/title>\n<meta name=\"description\" content=\"La gran mayor\u00eda reconoce lo que significa Business Plan, en castellano Plan de Negocio, y no voy a dar muchas explicaciones. Tan solo reconociendo las palabras ya podemos entender de qu\u00e9 va el t\u00e9rmino.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pero si ya tengo mi Business Plan!\" \/>\n<meta property=\"og:description\" content=\"La gran mayor\u00eda reconoce lo que significa Business Plan, en castellano Plan de Negocio, y no voy a dar muchas explicaciones. Tan solo reconociendo las palabras ya podemos entender de qu\u00e9 va el t\u00e9rmino.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-07T09:30:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:28:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/02I55461.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1029\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"Pero si ya tengo mi Business Plan!\",\"datePublished\":\"2014-07-07T09:30:50+00:00\",\"dateModified\":\"2020-06-22T09:28:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/\"},\"wordCount\":565,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/02I55461.jpg\",\"keywords\":[\"consumidor\",\"empresas\",\"profesional de marketing\",\"social commerce\",\"ventas\"],\"articleSection\":[\"General\",\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/\",\"name\":\"Pero si ya tengo mi Business Plan!\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/pero-si-ya-tengo-mi-business-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/02I55461.jpg\",\"datePublished\":\"2014-07-07T09:30:50+00:00\",\"dateModified\":\"2020-06-22T09:28:12+00:00\",\"description\":\"La gran mayor\u00eda reconoce lo que significa Business Plan, en castellano Plan de Negocio, y no voy a dar muchas explicaciones. 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