{"id":2319,"date":"2014-07-30T11:00:13","date_gmt":"2014-07-30T10:00:13","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2319"},"modified":"2020-06-22T11:28:34","modified_gmt":"2020-06-22T09:28:34","slug":"content-marketing-manager-la-nueva-figura-de-los-social-media","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/content-marketing-manager-la-nueva-figura-de-los-social-media\/","title":{"rendered":"Content Marketing Manager: la nueva figura de los Social Media"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2708335614\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/content-marketing-manager-la-nueva-figura-de-los-social-media\/\" data-essbisPostTitle=\"Content Marketing Manager: la nueva figura de los Social Media\" data-essbisHoverContainer=\"\"><p>La importancia de la generaci\u00f3n de contenidos en la <strong>estrategia de los SOCIAL MEDIA<\/strong> obliga a la especializaci\u00f3n, cre\u00e1ndose la nueva figura del <strong>Content Marketing Manager<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-2652917698\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>No ser\u00e1 el responsable de comunicaci\u00f3n, ni de marketing online, ni tampoco, el community manager, quien llevar\u00e1 a cabo la estrategia en marketing de contenidos, sino que ser\u00e1 desarrollada por un especialista en dicha disciplina, es decir, en <span style=\"color: #993300;\"><a title=\"Lo que el Marketing de Contenidos puede hacer por tu negocio\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/lo-que-el-marketing-de-contenidos-puede-hacer-por-tu-negocio\/\"><span style=\"color: #993300;\"><strong>marketing de contenidos<\/strong><\/span><\/a><\/span>.<!--more--><\/p>\n<p>El responsable de dicha actividad tiene como objetivos mejorar la notoriedad, la credibilidad y confianza en nuestra marca y los productos o servicios que ofrecemos.<\/p>\n<p>Informar, seducir, persuadir, captar y fidelizar no son tareas f\u00e1ciles. Ajustados a la estrategia global de la comunicaci\u00f3n de la empresa,<strong> los contenidos que se generen deber\u00e1n de contar con una creatividad que impacte<\/strong> unida a un mensaje que capte la atenci\u00f3n de nuestros potenciales clientes y fidelice a los ya existentes, y eso requiere, formaci\u00f3n, especializaci\u00f3n y dedicaci\u00f3n en exclusiva por parte de qui\u00e9n los genere.<\/p>\n<p>Una de las acciones que se tendr\u00e1n en cuenta en la <a title=\"100 ejemplos de Content Marketing\" href=\"http:\/\/es.slideshare.net\/CMI\/100-content-marketing-examples?ref=http:\/\/denissejimenez.com\/contenido\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>generaci\u00f3n de contenidos<\/strong><\/span><\/a> por parte de dicho experto, es dar respuesta a las necesidades de nuestros clientes, aportando informaci\u00f3n sobre los mercados donde desarrollan nuestros clientes su actividad. Eso nos distinguir\u00e1, crearemos impacto y nos ver\u00e1n como un aliado. Ahora bien, el Experto en Contenidos, tendr\u00e1 en primer lugar que<strong> segmentar y establecer estrategias diferentes en base a los soportes, formatos y canales<\/strong>.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3849565399\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>En la red todo se&nbsp;mide y los indicadores que el Experto en Marketing de Contenidos deber\u00e1 estudiar, para conocer la evoluci\u00f3n de nuestra marca, en funci\u00f3n de los contenidos que hayamos generado, estar\u00e1n relacionados con:<\/p>\n<p>\u00a8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Incremento de <strong>tr\u00e1fico en la web corporativa<\/strong><\/p>\n<p>\u00a8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Aumento de <strong>seguidores en redes sociales<\/strong><\/p>\n<p>\u00a8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Mejor <strong>posicionamiento<\/strong> en buscadores<\/p>\n<p>El principio b\u00e1sico que regir\u00e1 las acciones del Experto en Marketing de Contenidos es \u201cno comunicar por comunicar\u201d.<\/p>\n<p>La informaci\u00f3n tanto propia como del mercado y de la competencia, obliga al <strong>Experto en Marketing de Contenidos a centrar su estrategia en puntos como<\/strong>:<\/p>\n<p>\u00a8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Disminuir el contenido corporativo e <strong>incrementar aquellos ligados al inter\u00e9s de nuestra comunidad<\/strong><\/p>\n<p>\u00a8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Priorizar la creatividad y la originalidad<\/strong> como claves para captar la atenci\u00f3n y poder sobresalir sobre nuestra competencia<\/p>\n<p>\u00a8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong> Optar por&nbsp; los formatos visuales<\/strong> frente a los de textos<\/p>\n<p>\u00a8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>La calidad<\/strong> y no la cantidad debe ser la m\u00e1xima en la generaci\u00f3n de contenidos<\/p><div class=\"blogs-contenido_2\" id=\"blogs-321823830\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>A la vista de lo expuesto, no da lugar a dudas de que la figura del Experto en Marketing de Contenidos, terminar\u00e1 por consolidarse.&nbsp; La nueva era de la comunicaci\u00f3n 2.0, ha generado dicha necesidad, y nos conviene incorporar este nuevo rol, cuanto antes en nuestra estrategia digital.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/foto-alumna_post-content-mk-manager.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2323\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/foto-alumna_post-content-mk-manager.jpg\" alt=\"foto alumna_post content mk manager\" width=\"168\" height=\"163\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/foto-alumna_post-content-mk-manager.jpg 357w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/07\/foto-alumna_post-content-mk-manager-300x290.jpg 300w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><\/a>Por Teresa Escobar<\/strong><\/h3>\n<p>Alumna del <a title=\"M\u00e1ster en Comunicaci\u00f3n y Marketing Digital\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>M\u00e1ster en Comunicaci\u00f3n y Marketing Digital<\/strong><\/span><\/a> de <span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/\"><strong>IMF Smart Education<\/strong> <\/a><\/span>y CEO de <span style=\"color: #993300;\"><strong>Senza Fine Comunicaci\u00f3n<\/strong><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/content-marketing-manager-la-nueva-figura-de-los-social-media\/\" data-essbisPostTitle=\"Content Marketing Manager: la nueva figura de los Social Media\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":2527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3,4,42,1],"tags":[203,178,154,5,29],"class_list":["post-2319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing-online","category-reputacion-online-2","category-sin-categoria","tag-campanas","tag-empresas","tag-marketing-de-contenidos","tag-profesional-de-marketing","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Manager: la nueva figura de los Social Media<\/title>\n<meta name=\"description\" content=\"La importancia de la generaci\u00f3n de contenidos en la estrategia de los SOCIAL MEDIA obliga 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