{"id":2665,"date":"2014-10-23T16:28:36","date_gmt":"2014-10-23T15:28:36","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2665"},"modified":"2020-06-22T11:29:33","modified_gmt":"2020-06-22T09:29:33","slug":"nuevas-profesiones-digitales-vinculadas-al-marketing-movil","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevas-profesiones-digitales-vinculadas-al-marketing-movil\/","title":{"rendered":"Nuevas profesiones digitales vinculadas al Marketing M\u00f3vil"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-627727572\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevas-profesiones-digitales-vinculadas-al-marketing-movil\/\" data-essbisPostTitle=\"Nuevas profesiones digitales vinculadas al Marketing M\u00f3vil\" data-essbisHoverContainer=\"\"><p>Los avances tecnol\u00f3gicos y cambios en el consumo de los usuarios hacen que nuevas&nbsp;disciplinas&nbsp;profesionales surjan para ocupar posiciones clave en las organizaciones.<\/p><div class=\"blogs-contenido\" id=\"blogs-83663588\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><a title=\"Social Media Management\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-social-media-business\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>Hace unos a\u00f1os vivimos un nuevo paradigma en la comunicaci\u00f3n con las redes sociales<\/strong><\/span><\/a>. Hoy un nuevo ecosistema tecnol\u00f3gico da paso a nuevas profesiones vinculadas al marketing m\u00f3vil:<\/p>\n<p><strong><span style=\"color: #ff6600;\">Mobile Marketing Manager<\/span>&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>Misi\u00f3n.<\/strong>&nbsp;Creaci\u00f3n, dise\u00f1o y ejecuci\u00f3n del plan de marketing para dispositivos m\u00f3viles con el seguimiento de las campa\u00f1as de marketing m\u00f3vil, as\u00ed como la elaboraci\u00f3n del los planes de acci\u00f3n y sus presupuestos.<\/li>\n<li><strong>Funciones.<\/strong>&nbsp;Realizar an\u00e1lisis de mercado (digital, mobile, social y local) para identificar las tendencias acordes al sector del cliente. Elaborar an\u00e1lisis de los clientes y competencia.<\/li>\n<li><strong>Competencias.&nbsp;<span style=\"color: #993300;\"><a title=\"Master Social Media Business\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-social-media-business\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\">Formaci\u00f3n relacionada con el mundo digital, marketing y publicidad<\/span><\/a><\/span><\/strong>. Experiencia relevante en el desarrollo y gesti\u00f3n de proyectos de marketing m\u00f3vil. Precisa habilidades anal\u00edticas.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span style=\"color: #ff6600;\"><strong>Desarrollador Mobile<\/strong><\/span><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/10\/Java_ai.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2671\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/10\/Java_ai-300x300.png\" alt=\"Java_ai\" width=\"300\" height=\"300\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/10\/Java_ai-300x300.png 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/10\/Java_ai-150x150.png 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/10\/Java_ai-200x200.png 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/10\/Java_ai-80x80.png 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/10\/Java_ai.png 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Misi\u00f3n.<\/strong>&nbsp;Elaboraci\u00f3n de desarrollos t\u00e9cnicos con cierta dosis de creatividad para saber detectar tendencias que puedan alcanzar el \u00e9xito esperado.<\/li>\n<li><strong>Funciones.<\/strong>&nbsp;Desarrollar sitios web m\u00f3vil, webapps, aplicaciones m\u00f3viles, formatos publicitarios\u2026 para mostrar una <strong>imagen optimizada en dispositivos m\u00f3viles.<\/strong><\/li>\n<li><strong>Competencias.<\/strong>&nbsp;Conocimientos en telefon\u00eda m\u00f3vil y programaci\u00f3n: gesti\u00f3n de bases de datos MySQL, lenguaje PHP \u2013orientado al desarrollo de app web din\u00e1micas, as\u00ed como Javascript. Experiencia en HTML5 y Joomla, lenguajes \u00fatiles para el desarrollo de sitios web din\u00e1micos e interactivos para adaptar el sitio al dispositivo m\u00f3vil.<\/li>\n<\/ul>\n<p>En el caso de las aplicaciones m\u00f3viles muchas empresas prefieren contratar a programadores especializados individualmente en iOS, Android o Windows Phone.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3118351959\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div><div class=\"blogs-contenido_2\" id=\"blogs-210616768\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><span style=\"color: #ff6600;\"><strong>ASO (App Store Optimization) Manager<\/strong><\/span><\/p>\n<ul>\n<li><strong>Misi\u00f3n.<\/strong>&nbsp;Mejorar la visibilidad y posicionamiento de aplicaciones m\u00f3viles en las principales tiendas de apps, como Google Play o App Store.<\/li>\n<li><strong>Funciones.<\/strong>&nbsp;<strong>Muy similares a las de un analista SEO en web<\/strong> con la peculiaridad que requiere un conocimiento m\u00e1s profundo del algoritmo que rige los rankings de aplicaciones m\u00f3viles en Google Play y Apple Store. <strong>Optimizaci\u00f3n de los factores m\u00e1s importantes para posicionar una app<\/strong>. An\u00e1lisis de keywords para posicionar mejor aquellos t\u00e9rminos que m\u00e1s interesen.<\/li>\n<li><strong>Competencias.<\/strong>&nbsp;Conocimiento de los factores clave que influyen en el ASO (t\u00edtulo, descripci\u00f3n, im\u00e1genes, v\u00eddeo, favicon, reviews\u2026). Manejo de herramientas para implementar una estrategia ASO como Mobiledevhq, Apptrace,\u2026<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/APPS_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2182\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/APPS_.jpg\" alt=\"APPS_\" width=\"500\" height=\"188\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/APPS_.jpg 500w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/APPS_-300x112.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333333;\"><a title=\"Pilar Mart\u00ednez\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/pilar-martinez\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333333;\">Por Pilar Mart\u00ednez<\/span><\/a><\/span><\/h3>\n<p><span style=\"color: #666666;\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/pilar-martinez\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2420\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-300x300.jpg\" alt=\"Pilar Mart\u00ednez\" width=\"152\" height=\"152\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-1024x1024.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas-80x80.jpg 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/IMG_7068_recortadas.jpg 1552w\" sizes=\"auto, (max-width: 152px) 100vw, 152px\" \/><\/a>Diplomada en Turismo, por la Universidad de Alcal\u00e1, y Licenciada en Publicidad y Relaciones P\u00fablicas, por la Universidad de Valladolid.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevas-profesiones-digitales-vinculadas-al-marketing-movil\/\" data-essbisPostTitle=\"Nuevas profesiones digitales vinculadas al Marketing M\u00f3vil\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":2668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3,4,1],"tags":[194,298,334,233,159,85,52,29,245],"class_list":["post-2665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing-online","category-sin-categoria","tag-apps","tag-aso","tag-digital","tag-marketing-movil","tag-master-de-marketing-digital","tag-mobile-marketing","tag-seo","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevas profesiones digitales vinculadas al Marketing M\u00f3vil<\/title>\n<meta name=\"description\" content=\"Hace unos a\u00f1os vivimos un nuevo paradigma en la comunicaci\u00f3n con las redes sociales. 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