{"id":2786,"date":"2014-11-26T17:12:16","date_gmt":"2014-11-26T16:12:16","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2786"},"modified":"2020-06-22T11:30:10","modified_gmt":"2020-06-22T09:30:10","slug":"por-que-los-social-media-son-importantes-para-las-empresas","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-los-social-media-son-importantes-para-las-empresas\/","title":{"rendered":"\u00bfPor qu\u00e9 los Social Media son importantes para las empresas?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1561269953\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-los-social-media-son-importantes-para-las-empresas\/\" data-essbisPostTitle=\"\u00bfPor qu\u00e9 los Social Media son importantes para las empresas?\" data-essbisHoverContainer=\"\"><p>Hace a\u00f1os que ya no hay barreras comunicativas en Internet. Y es que para hacer nuevos contactos y llegar a potenciales clientes ya puedes ir a donde est\u00e9n, encontrarles y entablar <strong>conversaci\u00f3n<\/strong> con ellos. Gracias a los social media- una colecci\u00f3n de herramientas online gratuitas y plataformas para publicar, conversar y compartir contenidos- puedes lograrlo sin moverte de la silla.<\/p><div class=\"blogs-contenido\" id=\"blogs-3995976993\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Los Social Media se han convertido en las herramientas que necesitas para hacer Marketing Online 2.0: son <strong>redes sociales, wikis, foros, blogs, microbloggings, videos online, bookmarking sites, redes sociales profesionales, redes de compras sociales<\/strong>&#8211;<!--more--> que te permitir\u00e1n compartir contenido, contestar, recibir informaci\u00f3n, recomendaciones o participar en cualquier tipo de foros de debate\u2026 Y funcionan para las empresas porque se pueden usar para construir una <strong>buena relaci\u00f3n con el cliente<\/strong>, antes que campa\u00f1as de marketing generalistas.<\/p>\n<p>Juegan un papel fundamental a la hora de<strong> hacer crecer tu negocio<\/strong>, por eso debes pensar en la importancia de la regla del 80\/20: s\u00f3lo el 20% del tiempo gastado en Marketing debe pasarse trabajando la p\u00e1gina web, el 80% restante lo debes invertir en actualizar tu blog, Facebook, Twitter y otras de tus herramientas Social Media. As\u00ed podr\u00e1s <strong>hacerte visible<\/strong> entre la gente que ya tiene inter\u00e9s en lo que t\u00fa tienes que decir.<\/p>\n<p>Para conseguir los resultados esperados, es interesante seguir una serie de pautas:<\/p>\n<p><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2238\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S.jpg\" alt=\"Social Media Background with Speech Bubbles\" width=\"359\" height=\"359\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S.jpg 693w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/05\/Fotolia_38715072_S-80x80.jpg 80w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/a>Transparencia<\/strong>: S\u00e9 tu mismo, s\u00e9 aut\u00e9ntico y la gente te creer\u00e1. Aunque es cierto que debes usar un tono profesional en tus comunicaciones sociales, no tengas miedo a tu voz propia.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2828123536\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><strong>No pienses s\u00f3lo en las ventas<\/strong>. Aporta contenido \u00fatil a tu comunidad, no satures a la gente que te sigue con mensajes meramente publicitarios- dejar\u00e1n de seguirte, les agobiar\u00e1s.<\/p>\n<p><strong>No es s\u00f3lo una canal para hacer Marketing<\/strong>. Usar los canales social media es un compromiso, no es una t\u00e1ctica o una campa\u00f1a.<\/p>\n<p><strong>Dise\u00f1a tu plan Social Media<\/strong>: Es un error pensar que, si todo el mundo tiene un blog, tu tambi\u00e9n debes empezar a bloggear, s\u00ed o s\u00ed. Como ocurre con cualquier otra acci\u00f3n de Marketing, tu punto de partida son tus objetivos. A partir de ah\u00ed, ya puedes identificar la comunidad a la que necesites llegar y finalmente, elegir las herramientas de Social Media a utilizar.<\/p>\n<p><strong>Paciencia<\/strong>: <a title=\"Master en Social Media Business\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-social-media-business\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>Los Social Media aportar\u00e1n resultados a largo plazo<\/strong><\/span><\/a>. Por ejemplo, para que tu nuevo blog comience a tener \u00e9xito, llevar\u00e1 al menos 6 meses en conseguir seguidores. Necesitas tiempo y esfuerzo manteniendo tu presencia online, antes de traducirla en ventas.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2939057131\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Hoy en d\u00eda hay millones y millones de personas conectadas a Internet\u2026 con los Social Media conseguir\u00e1s llegar a una peque\u00f1a cantidad de ellos: tus potenciales clientes est\u00e1n ah\u00ed, as\u00ed que \u00a1a por ellos!<\/p>\n<h3 style=\"color: #222222;\">Por Mirey Haralampieva<\/h3>\n<p style=\"color: #666666;\"><span style=\"font-weight: inherit; font-style: inherit; color: #242424;\"><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/11\/Mirey_Haralampieva.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2787\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/11\/Mirey_Haralampieva.jpg\" alt=\"Mirey_Haralampieva\" width=\"192\" height=\"245\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/11\/Mirey_Haralampieva.jpg 317w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/11\/Mirey_Haralampieva-235x300.jpg 235w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/11\/Mirey_Haralampieva-300x382.jpg 300w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/a><\/span><\/p>\n<p><strong>Mirey Haralampieva:<\/strong>&nbsp;Licenciada en Periodismo por la Universidad de M\u00e1laga en 2004 y especialista en Marketing 2.0. Ha trabajado como redactora en peri\u00f3dicos como Aula Magna, M\u00e1laga Hoy o Marbella Express- para luego estudiar y especializarse en Marketing Digital y Desarrollo de Negocios, en 2007. Aut\u00f3noma y Emprendedora, es alumna del&nbsp;<a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><span style=\"color: #993300;\"><strong>M\u00e1ster en Comunicaci\u00f3n y Marketing Digital<\/strong><\/span>&nbsp;<\/a>de IMF Smart Education&nbsp;y <strong>Business Development Manager<\/strong> de Creme Caramel, una agencia de Marketing Digital.<\/p>\n<p style=\"color: #666666;\"><span style=\"font-weight: inherit; font-style: inherit; color: #242424;\">&nbsp;<\/span><\/p>\n<p style=\"color: #666666;\">\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-los-social-media-son-importantes-para-las-empresas\/\" data-essbisPostTitle=\"\u00bfPor qu\u00e9 los Social Media son importantes para las empresas?\" 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