{"id":2913,"date":"2015-01-21T14:21:21","date_gmt":"2015-01-21T13:21:21","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2913"},"modified":"2020-06-22T11:31:08","modified_gmt":"2020-06-22T09:31:08","slug":"la-tecnologia-es-imparable","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/","title":{"rendered":"\u00bfQu\u00e9 es la tecnolog\u00eda? \u00bfY t\u00fa me lo preguntas?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3968066204\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/\" data-essbisPostTitle=\"\u00bfQu\u00e9 es la tecnolog\u00eda? \u00bfY t\u00fa me lo preguntas?\" data-essbisHoverContainer=\"\"><p>La tecnolog\u00eda es imparable. Da igual el campo en el que nos movamos, su parte tecnol\u00f3gica no tiene l\u00edmite y crece a un ritmo que hace muy poco no podr\u00edamos imaginar.<\/p><div class=\"blogs-contenido\" id=\"blogs-3695926244\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/Google_Glass_detail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2914\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/Google_Glass_detail-1024x768.jpg\" alt=\"wearables\" width=\"352\" height=\"264\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/Google_Glass_detail-1024x768.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/Google_Glass_detail-300x225.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/Google_Glass_detail.jpg 1296w\" sizes=\"auto, (max-width: 352px) 100vw, 352px\" \/><\/a>Y es \u00e9sta la que <a title=\"La innovaci\u00f3n viene de las personas\" href=\"http:\/\/bit.ly\/1wxwvX5\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>marca el ritmo de avance y progreso de las personas y empresas<\/strong><\/span><\/a>. Y para muestra un bot\u00f3n en forma de dato: el tel\u00e9fono tard\u00f3 35 a\u00f1os en llegar al 25% de la poblaci\u00f3n; la televisi\u00f3n 26 a\u00f1os. \u00bfEl m\u00f3vil? Trece. Internet, siete y tres desde el m\u00f3vil\u2026.<!--more--><\/p>\n<p>Pero esto no acaba aqu\u00ed eh! La revoluci\u00f3n no tiene freno y tanto <strong>empresas como personas han de adaptarse<\/strong> de una forma cada vez m\u00e1s r\u00e1pida. Adaptase r\u00e1pido y anticiparse, se ha convertido en una baza en la lucha por la supervivencia empresarial.<\/p>\n<p>Internet es una fina capa de hielo. Hay que ir muy r\u00e1pido para evitar que se resquebraje y nos hundamos. Hay que ser \u00e1giles, prudentes y tener todos los sentidos alerta. Internet ya no son s\u00f3lo webs, a internet ya no accedemos \u00fanicamente desde el ordenador\u2026 Todo ha cambiado y seguir\u00e1 cambiando.<\/p>\n<p><a title=\"Emprendedor o empresario \u00bfy t\u00fa qu\u00e9 eres?\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/emprendedor-o-empresario-y-tu-que-eres\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>Empresarios y Emprendedores<\/strong><\/span><\/a> vinculados, o no, con este mundo, han de estar en alerta permanente ante todos los cambios que se producen de forma continua. Toca poner las luces de xenon a tope para ver lo mejor posible nuestro camino. Nuestras antenas han de estar a punto. Podemos llevar alg\u00fan susto. \u00bfRecord\u00e1is Nokia? Ha pasado a mejor vida por no saber anticiparse y adaptarse. \u00bfY Blackberry? Veremos qu\u00e9 pasa\u2026<\/p><div class=\"blogs-contenido_3\" id=\"blogs-4144862933\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p><strong>Anticiparse, ser veloces y \u00e1giles<\/strong> est\u00e1 muy bien pero, adem\u00e1s, las organizaciones deben vencer, en muchos casos, un mont\u00f3n de resistencias internas y tener claro que el modelo de negocio inicialmente pensado ha de cambiar, e incluso, sustituir. Si no, que le pregunten al sector de medios y m\u00e1s concretamente a la prensa.<\/p>\n<p>Insisto, hay que abrir bien los ojos, pero cambiando el enfoque. Ya no vale el nuestro, ni el de la gente un poco m\u00e1s joven. Toca enfocar y pensar como nuestros hijos y nietos:<a title=\"Los colegios de Finlandia dejar\u00e1n de ense\u00f1ar a escribir a mano\" href=\"http:\/\/bit.ly\/1BTXblt\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong> los nativos digitales<\/strong><\/span><\/a>. Esos que todav\u00eda no hablan pero manejan con una soltura incre\u00edble una tablet o un m\u00f3vil. Nosotros seguimos nost\u00e1lgicos y no renunciamos al placer de leer en papel. Los nativos digitales lo ven de una forma totalmente distinta. As\u00ed tenedlo en cuenta. Y os doy un aliciente m\u00e1s: ellos ser\u00e1n nuestros clientes.<\/p>\n<p>Ah! y pensad en m\u00f3vil. La inmensa mayor\u00eda de los m\u00f3viles que se venden en nuestro pa\u00eds son smartphone. Encabezamos el uso de tablets en Europa y <a title=\"Nuevas profesiones digitales vinculadas al Marketing M\u00f3vil\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevas-profesiones-digitales-vinculadas-al-marketing-movil\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>la mitad de las b\u00fasquedas de informaci\u00f3n ya las realizamos desde dispositivos m\u00f3viles<\/strong><\/span><\/a>. Esto es imparable.<\/p>\n<p>Os doy m\u00e1s pistas para que est\u00e9is preparados. Los picos de uso desde ordenador se dan en horario laboral, desde m\u00f3vil a primera hora del d\u00eda. Las tablets se dejan para las noches acompa\u00f1adas de la televisi\u00f3n. Y cuanto m\u00e1s grande es la pantalla m\u00e1s tiempo se utilizan.<\/p>\n<p>Muchos ya se han dado cuenta e internet supera a la televisi\u00f3n en cuanto a inversi\u00f3n en publicidad.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-3728914204\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Lo que dec\u00eda: esto es un no parar y lo ser\u00e1\u2026 Siempre!!!<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/train-19640_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2918\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/train-19640_640.jpg\" alt=\"marketing digital\" width=\"488\" height=\"322\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/train-19640_640.jpg 640w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/train-19640_640-300x197.jpg 300w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Jos\u00e9 Lu\u00eds Casal\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jose-luis-casal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><em>Por Jos\u00e9 Luis Casal<\/em><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/\" data-essbisPostTitle=\"\u00bfQu\u00e9 es la tecnolog\u00eda? \u00bfY t\u00fa me lo preguntas?\" data-essbisHoverContainer=\"\">","protected":false},"author":10,"featured_media":2916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[352,4],"tags":[381,232,369,380,63,382],"class_list":["post-2913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-marketing-online","tag-innovacion-tecnologica","tag-marketing-digital","tag-marketing-mobile","tag-master-marketing-digital","tag-smartphone","tag-wearables"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la tecnolog\u00eda? La tecnolog\u00eda es un no parar.<\/title>\n<meta name=\"description\" content=\"La tecnolog\u00eda es imparable. Da igual el campo en el que nos movamos, su parte tecnol\u00f3gica no tiene l\u00edmite y crece a un ritmo que hace muy poco no podr\u00edamos imaginar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es la tecnolog\u00eda? \u00bfY t\u00fa me lo preguntas?\" \/>\n<meta property=\"og:description\" content=\"La tecnolog\u00eda es imparable. Da igual el campo en el que nos movamos, su parte tecnol\u00f3gica no tiene l\u00edmite y crece a un ritmo que hace muy poco no podr\u00edamos imaginar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/?o=5657\/page\/19\/page\/6\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-21T13:21:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:31:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/idea-605766_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jos\u00e9 Luis Casal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jlcasal\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9 Luis Casal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/?o=5657\/page\/19\/page\/6\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/?o=5657\/page\/19\/page\/6\/\"},\"author\":{\"name\":\"Jos\u00e9 Luis Casal\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/f4f0b954c8fd10e3769cc24d25d20729\"},\"headline\":\"\u00bfQu\u00e9 es la tecnolog\u00eda? \u00bfY t\u00fa me lo preguntas?\",\"datePublished\":\"2015-01-21T13:21:21+00:00\",\"dateModified\":\"2020-06-22T09:31:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/?o=5657\/page\/19\/page\/6\/\"},\"wordCount\":570,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/?o=5657\/page\/19\/page\/6\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/01\/idea-605766_640.jpg\",\"keywords\":[\"innovaci\u00f3n tecnol\u00f3gica\",\"marketing digital\",\"marketing mobile\",\"master marketing digital\",\"smartphone\",\"wearables\"],\"articleSection\":[\"Destacado\",\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/?o=5657\/page\/19\/page\/6\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/?o=5657\/page\/19\/page\/6\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/?o=5657\/page\/19\/page\/6\/\",\"name\":\"\u00bfQu\u00e9 es la tecnolog\u00eda? 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