{"id":2947,"date":"2015-02-03T12:22:03","date_gmt":"2015-02-03T11:22:03","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2947"},"modified":"2020-06-22T11:31:15","modified_gmt":"2020-06-22T09:31:15","slug":"responsive-design","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/responsive-design\/","title":{"rendered":"3 Beneficios y 3 Inconvenientes del Responsive Design"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-1480296050\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/responsive-design\/\" data-essbisPostTitle=\"3 Beneficios y 3 Inconvenientes del Responsive Design\" data-essbisHoverContainer=\"\"><p>A la hora de enfocarte al canal m\u00f3vil tendr\u00e1s que plantearte preguntas como \u2018<strong>\u00bfDesarrollo una app o adapto mi web al m\u00f3vil?<\/strong>\u2019 \u2018<strong>\u00bfQu\u00e9 dise\u00f1o de web m\u00f3vil es el indicado para mi negocio<\/strong>: responsive design, un nuevo dominio..?\u2019. Una de las tendencias que m\u00e1s se est\u00e1n estandarizando es el desarrollo en <span style=\"color: #333333;\"><strong>Responsive Design<\/strong><\/span> pero no todo vale para todo. Veamos qu\u00e9 es, las ventajas e inconvenientes que tiene una web en Responsive Design.<\/p><div class=\"blogs-contenido\" id=\"blogs-514442548\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h3>\u00bfQu\u00e9 es Responsive Design?<\/h3>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/workplace-615375_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-2949\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/workplace-615375_640.jpg\" alt=\"master marketing digital\" width=\"459\" height=\"305\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/workplace-615375_640.jpg 640w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/workplace-615375_640-300x199.jpg 300w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/a>Cuando hablamos de <a title=\"Qu\u00e9 es un dise\u00f1o web responsive y por qu\u00e9 mi web lo necesita\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/diseno-web-responsive\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>Responsive Design<\/strong><\/span><\/a> conviene visualizar que se trata de una web desarrollada con el fin de adaptarse correctamente a los diferentes dispositivos. Como sabes hay una fragmentaci\u00f3n de dispositivos m\u00f3viles en cuanto al tama\u00f1o, que dificultan que una web se vea correctamente en todos los dispositivos m\u00f3viles.<!--more--><\/p>\n<p>El desarrollo en Responsive Design se consigue utilizando estilos CSS y Javascript. Esto permite que el navegador identifique el dispositivo que el usuario est\u00e1 usando, el ancho y altura de la pantalla, y establezca c\u00f3mo deben presentarse y organizarse las p\u00e1ginas.<\/p>\n<h3>3 beneficios que aporta el Responsive Design<\/h3>\n<ol>\n<li><strong>Reducci\u00f3n de coste de mantenimiento a largo plazo, en tiempo y dinero<\/strong><\/li>\n<\/ol>\n<p>El proceso de desarrollo puede ser costoso inicialmente pero a la larga, cuando quieras hacer una modificaci\u00f3n o actualizaci\u00f3n en tu site a nivel dise\u00f1o, nuevo men\u00fa o cambio de colores, este se ver\u00e1 reflejado inmediatamente en cada una de las plantillas del Responsive Design. Adem\u00e1s <a title=\"4 consejos para una Landing Page en m\u00f3vil\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/4-consejos-para-una-landing-page-en-movil\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>no tendr\u00e1s que preocuparte por desarrollar tu web para cada una de las pantallas<\/strong><\/span><\/a> (PC, Tablet y M\u00f3vil) porque directamente se adaptar\u00e1 en funci\u00f3n del acceso desde cada dispositivo del usuario.<\/p>\n<ol start=\"2\">\n<li><strong>SEO m\u00e1s eficiente<\/strong><\/li>\n<\/ol>\n<p>Con la opci\u00f3n Responsive Design s\u00f3lo habr\u00e1 una URL, con lo que el contenido s\u00f3lo se optimiza una vez porque <a title=\"5 consejos para ganar visitantes procedentes de Google\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/5-consejos-para-ganar-visitantes-procedentes-de-google\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>se facilita el trabajo de indexaci\u00f3n del algoritmo de Google<\/strong><\/span><\/a> y no se duplica el trabajo para posicionarnos en contenido.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3204917437\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<ol start=\"3\">\n<li><strong>Ganas en usabilidad<\/strong><\/li>\n<\/ol>\n<p>La experiencia del usuario ante una web m\u00f3vil optimizada para el dispositivo es muy positiva, siente que ve y encuentra todo sin frustraci\u00f3n. Con Responsive Design evitas el dise\u00f1ar para todos los tama\u00f1os de smartphone, tableta o phablet que hay en el mercado. Tu web y el trabajo que has realizado en <strong>optimizar la usabilidad del sitio<\/strong> se adecuan autom\u00e1ticamente a cada pantalla.<\/p>\n<p>Un informe realizado por <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" title=\"What Users Want Most from Mobile Sites Today\" href=\"https:\/\/www.thinkwithgoogle.com\/research-studies\/what-users-want-most-from-mobile-sites-today.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> <\/strong><\/span>indica que:<\/p>\n<ul>\n<li><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/iphone-410311_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-2954\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/iphone-410311_640.jpg\" alt=\"responsive design\" width=\"381\" height=\"254\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/iphone-410311_640.jpg 640w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/iphone-410311_640-300x199.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/iphone-410311_640-360x240.jpg 360w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/a>El 76% de los usuarios quieren una web m\u00f3vil que se ajuste a la peque\u00f1a pantalla de su Smartphone.<\/li>\n<li>El 64% solo quiere usar el scroll para subir y bajar.<\/li>\n<li>El 69% busca botones grandes que se adecuen mejor a sus torpes dedos.<\/li>\n<li>El 74% quiere sites que luzcan limpios y eficientes.<\/li>\n<\/ul>\n<h3>3 inconvenientes a tener en cuenta con Responsive Design<\/h3>\n<ol>\n<li><strong>Dificultades t\u00e9cnicas<\/strong><\/li>\n<\/ol>\n<p>A\u00fan cuando esta tendencia se est\u00e1 instaurando muy r\u00e1pidamente, no est\u00e1 estandarizado al 100%. Como barrera de entrada a\u00fan <a title=\"Nuevas profesiones digitales vinculadas al Marketing M\u00f3vil\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/nuevas-profesiones-digitales-vinculadas-al-marketing-movil\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>no hay muchos expertos<\/strong><\/span><\/a> que dominen este desarrollo completamente.<\/p>\n<ol start=\"2\">\n<li><strong>Tiempo y costes de desarrollo<\/strong><\/li>\n<\/ol>\n<p>Al llevar poco tiempo instaurado, aunque cada vez lo est\u00e9 m\u00e1s, los tiempos para la creaci\u00f3n del site puede alargarse m\u00e1s de lo esperado. Necesitar\u00e1s tener un Plan B si no dispones de recursos econ\u00f3micos ni temporales para contar con tu web adaptada al m\u00f3vil.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-4165133189\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<ol start=\"3\">\n<li><strong>Tiempo de carga<\/strong><\/li>\n<\/ol>\n<p>En el m\u00f3vil la espera en los tiempos de carga<strong> se ve afectada en la experiencia del usuario frente a nuestra web<\/strong>. De un lado factores como el tipo de conexi\u00f3n en el que se encuentra el usuario en el momento (si es 3G o Wifi); y de otro la <a title=\"4 consejos para una Landing Page en m\u00f3vil\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/4-consejos-para-una-landing-page-en-movil\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>optimizaci\u00f3n del contenido<\/strong><\/span><\/a> del site afecta al peso y tiempo de carga (la teor\u00eda dice que las im\u00e1genes deben ser optimizadas para dispositivos m\u00f3viles pero la realidad es que normalmente se hace un escalado, por lo que una imagen grande de la versi\u00f3n PC simplemente se reescala para el Tablet manteniendo el peso).<\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Pilar Mart\u00ednez\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/pilar-martinez\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><em>Por Pilar Mart\u00ednez<\/em><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/responsive-design\/\" data-essbisPostTitle=\"3 Beneficios y 3 Inconvenientes del Responsive Design\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3,4],"tags":[232,233,6,388,85,387,63],"class_list":["post-2947","post","type-post","status-publish","format-standard","hentry","category-general","category-marketing-online","tag-marketing-digital","tag-marketing-movil","tag-marketing-online-2","tag-master-marketing-online","tag-mobile-marketing","tag-responsive-design","tag-smartphone"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Beneficios y 3 Inconvenientes del Responsive Design<\/title>\n<meta name=\"description\" content=\"Con Responsive Design evitas el dise\u00f1ar para todos los tama\u00f1os de smartphone, tableta o phablet que hay en el mercado. El Responsive Design conviene visualizar que se trata de una web desarrollada con el fin de adaptarse correctamente a los diferentes dispositivos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/responsive-design\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Beneficios y 3 Inconvenientes del Responsive Design\" \/>\n<meta property=\"og:description\" content=\"Con Responsive Design evitas el dise\u00f1ar para todos los tama\u00f1os de smartphone, tableta o phablet que hay en el mercado. 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