{"id":2983,"date":"2015-02-11T11:12:37","date_gmt":"2015-02-11T10:12:37","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=2983"},"modified":"2020-06-22T11:31:28","modified_gmt":"2020-06-22T09:31:28","slug":"google-y-el-solomo-en-2015-perfiles-sociales-en-el-knowledge-graph","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-y-el-solomo-en-2015-perfiles-sociales-en-el-knowledge-graph\/","title":{"rendered":"Google y el SOLOMO en 2015: perfiles sociales en el Knowledge Graph"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4056052693\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-y-el-solomo-en-2015-perfiles-sociales-en-el-knowledge-graph\/\" data-essbisPostTitle=\"Google y el SOLOMO en 2015: perfiles sociales en el Knowledge Graph\" data-essbisHoverContainer=\"\"><p>Los tres pilares b\u00e1sicos en los que se basan los resultados de b\u00fasquedas actuales, <strong>SOcial, LOcal <\/strong>y<strong> MObile<\/strong> (SOLOMO) contin\u00faan siendo la principal tendencia del <strong>algoritmo de Google en 2015<\/strong>. Google ha querido dar un paso m\u00e1s en lo social y, en EEUU, ya ha comenzado a <strong>incluir los perfiles en redes sociales en la parte derecha de las <a title=\"\u00bfSe puede ser siempre el 1\u00ba en una SERP?\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/se-puede-ser-siempre-el-1o-en-una-serp\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\">SERPs<\/span><\/a><\/strong>., lo que se conoce con el nombre de <strong>Knowledge Graph<\/strong> o Gr\u00e1fico de Conocimiento.<!--more--><\/p><div class=\"blogs-contenido\" id=\"blogs-3710958041\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/el-corte-ingles.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2984\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/el-corte-ingles.png\" alt=\"social media\" width=\"634\" height=\"662\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/el-corte-ingles.png 794w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/el-corte-ingles-287x300.png 287w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/el-corte-ingles-300x313.png 300w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/a><\/p>\n<p>Aunque todav\u00eda estamos muy lejos de los resultados de <a title=\"Web 3.0 o el llamado Internet de las Cosas\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/web-3-0-o-el-llamado-internet-de-las-cosas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>b\u00fasquedas sem\u00e1nticas<\/strong><\/span><\/a>, cada vez se avanza hacia este nuevo horizonte pues ya constituye una realidad generar SERPS diferentes seg\u00fan el lugar geogr\u00e1fico donde hagamos la b\u00fasqueda o a trav\u00e9s de qu\u00e9 dispositivo. <strong>B\u00fasquedas cada vez m\u00e1s personalizadas<\/strong> ofrecidas a los usuarios con el fin de conseguir resultados de inter\u00e9s para estos y por tanto que su b\u00fasqueda sea enriquecedora y fruct\u00edfera.<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/loewe.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2985\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/loewe.png\" alt=\"SERPS\" width=\"621\" height=\"608\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/loewe.png 805w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/loewe-300x294.png 300w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<p>Con la inclusi\u00f3n de perfiles sociales, Google ha querido seguir desarrollando el pilar de lo Social. En 2012, el rey de buscadores anunci\u00f3 la aparici\u00f3n del Gr\u00e1fico de Conocimiento que aprovechaba la parte derecha de las SERPS para <strong>ofrecer a los usuarios una informaci\u00f3n m\u00e1s clara y llamativa<\/strong> de aquello que despert\u00f3 su inter\u00e9s y propici\u00f3 su b\u00fasqueda: im\u00e1genes, Wikipedia, b\u00fasquedas relacionadas, Google Maps, perfil en Google +&#8230; se inclu\u00edan junto a los tradicionales resultados de b\u00fasqueda textuales lo que consegu\u00edan llamar m\u00e1s atenci\u00f3n de los usuarios.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1498538137\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/seat.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2986\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/seat.png\" alt=\"GOOGLE SOLOMO\" width=\"640\" height=\"602\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/seat.png 824w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/02\/seat-300x282.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>De momento esta nueva categor\u00eda de resultado de b\u00fasqueda s\u00f3lo se muestra en EEUU y con grandes compa\u00f1\u00edas que han verificado sus perfiles sociales, pero no tardar\u00e1 mucho en implantarse en otros pa\u00edses.<\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Cristina Langa\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/cristina-langa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><em>Por Cristina Langa<\/em><\/span><\/a><\/p><div class=\"blogs-contenido_3\" id=\"blogs-4054905750\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-y-el-solomo-en-2015-perfiles-sociales-en-el-knowledge-graph\/\" data-essbisPostTitle=\"Google y el SOLOMO en 2015: perfiles sociales en el Knowledge Graph\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":2987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[3,4],"tags":[227,59,232,368,392,29],"class_list":["post-2983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing-online","tag-buscadores","tag-google","tag-marketing-digital","tag-master-social-media-business","tag-serps","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google y el SOLOMO en 2015: perfiles sociales en el Knowledge Graph<\/title>\n<meta name=\"description\" content=\"La tendencia principal del algoritmo de Google en 2015 va a seguir siendo los tres pilares 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