{"id":3083,"date":"2015-03-17T09:00:26","date_gmt":"2015-03-17T08:00:26","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3083"},"modified":"2020-06-22T11:32:12","modified_gmt":"2020-06-22T09:32:12","slug":"social-media-o-mas-marketing-del-de-siempre","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/","title":{"rendered":"Social Media, o m\u00e1s Marketing del de siempre"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-787663334\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/\" data-essbisPostTitle=\"Social Media, o m\u00e1s Marketing del de siempre\" data-essbisHoverContainer=\"\"><p>Cada d\u00eda que pasa se me hace m\u00e1s grande la interrogante, \u00bflas Redes Sociales se est\u00e1n convirtiendo en la nueva v\u00eda de publicidad?<\/p><div class=\"blogs-contenido\" id=\"blogs-1700875045\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>La verdad es que con los continuos cambios que se ven en diferentes plataformas sociales percibo que los anunciantes est\u00e1n aprovechando el tir\u00f3n del fen\u00f3meno \u2018Red Social\u2019 para lanzar los mismos mensajes que har\u00edan tal cual en una radio o un canal de TV. Est\u00e1 claro que <strong>si no te ven no existes<\/strong>, pero \u00bfcontinuar haciendo lo mismo?<!--more--><\/p>\n<p>La sociedad ya est\u00e1 saturada de <a title=\"El futuro del Marketing pasa por el Social Media\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/futuro-marketing-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>publicidad \u2018push\u2019<\/strong><\/span><\/a>. Radio, TV, Internet, prensa, y as\u00ed un largo etc\u00e9tera. Eso ya est\u00e1 empezando a demostrarse que el consumidor entra en estado \u2018off\u2019 ante el impacto. No recuerda, ni atribuye, ni posiciona. Ese estado es consecuencia de la saturaci\u00f3n y centra toda su atenci\u00f3n en lo que est\u00e1 haciendo. Pasado ya es la efectividad de un anuncio en TV, o en radio, o en prensa. El consumidor desconecta nada m\u00e1s le impacta.<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/1090820_77867420.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3085\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/1090820_77867420.jpg\" alt=\"marketing\" width=\"460\" height=\"306\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/1090820_77867420.jpg 640w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/1090820_77867420-300x200.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/a>Si esto es as\u00ed, y diversos estudios as\u00ed lo demuestran, \u00bfpor qu\u00e9 continuar con lo mismo en otro canal? Posiblemente sea, bien por que las Redes Sociales actualmente se perciben como \u2018cool\u2019, o porque se percibe que son m\u00e1s baratas por impacto. No es que se vaya a realizar otro tipo de Marketing, uno adecuado a la sociedad actual, lo que pide el mercado, no. Se est\u00e1 derivando la <strong>inversi\u00f3n en publicidad<\/strong> de un medio a otro.<\/p>\n<p>Esto ya ocurri\u00f3 en \u00e9pocas pasadas. De la pared del comercio a la valla publicitaria. De la valla a la prensa escrita. De la prensa a la radio. De la radio a la TV. De la TV a Internet. De Internet a las <a title=\"Master Social Media Business\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-social-media-business\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>Redes Sociales<\/strong><\/span><\/a>. \u00bfY despu\u00e9s qu\u00e9? Cuando nazca una nueva tendencia o medio que se masifique all\u00ed ir\u00e1n los anunciantes.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1166942785\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div><div class=\"blogs-contenido_2\" id=\"blogs-3798387066\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Y en esa posici\u00f3n se est\u00e1n enfocando diversas plataformas sociales. Ya dejan de ser una Red Social al uso, se est\u00e1n posicionando como las <a title=\"\u00bfPor qu\u00e9 los Social Media son importantes para las empresas?\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/por-que-los-social-media-son-importantes-para-las-empresas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>nuevas plataformas publicitarias<\/strong> <\/span><\/a>por estar masificadas. Y lo demuestran diversos estudios que hemos ido comentando en anteriores entradas. Algunos rangos de edades, sobre todo los m\u00e1s j\u00f3venes, abandonan el uso, que no borrar el perfil, por sentirse agobiados e impactados sin motivo por marcas o productos que ni ellos han intentado realizar una b\u00fasqueda o comentado en sus perfiles.<\/p>\n<p>Una cosa se ve clara. El Marketing debe cambiar para adaptarse a la sociedad. Continuar haciendo lo mismo s\u00f3lo lleva a movimientos migratorios de medios por parte de los usuarios. \u00bfCu\u00e1l ser\u00e1 el pr\u00f3ximo?<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/\" data-essbisPostTitle=\"Social Media, o m\u00e1s Marketing del de siempre\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":3084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[4291,6,368,88,23,29,410],"class_list":["post-3083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-campanas-publicitarias","tag-marketing-online-2","tag-master-social-media-business","tag-publicidad","tag-redes-sociales","tag-social-media","tag-twitter-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media, o m\u00e1s marketing del de siempre<\/title>\n<meta name=\"description\" content=\"Una cosa se ve clara. El marketing debe cambiar para adaptarse a la sociedad. Continuar haciendo lo mismo solo lleva a movimientos migratorios de medios por parte de los usuarios. \u00bfCu\u00e1l ser\u00e1 el pr\u00f3ximo?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media, o m\u00e1s Marketing del de siempre\" \/>\n<meta property=\"og:description\" content=\"Una cosa se ve clara. El marketing debe cambiar para adaptarse a la sociedad. Continuar haciendo lo mismo solo lleva a movimientos migratorios de medios por parte de los usuarios. \u00bfCu\u00e1l ser\u00e1 el pr\u00f3ximo?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-17T08:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:32:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/youtube-609939_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"Social Media, o m\u00e1s Marketing del de siempre\",\"datePublished\":\"2015-03-17T08:00:26+00:00\",\"dateModified\":\"2020-06-22T09:32:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/\"},\"wordCount\":450,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/youtube-609939_640.jpg\",\"keywords\":[\"campa\u00f1as publicitarias\",\"marketing online\",\"master social media business\",\"publicidad\",\"redes sociales\",\"social media\",\"Twitter Ads\"],\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/\",\"name\":\"Social Media, o m\u00e1s marketing del de siempre\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/social-media-o-mas-marketing-del-de-siempre\/?o=5655\/page\/70\/page\/67\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/03\/youtube-609939_640.jpg\",\"datePublished\":\"2015-03-17T08:00:26+00:00\",\"dateModified\":\"2020-06-22T09:32:12+00:00\",\"description\":\"Una cosa se ve clara. 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