{"id":3133,"date":"2015-04-08T10:44:56","date_gmt":"2015-04-08T09:44:56","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3133"},"modified":"2020-06-22T11:32:38","modified_gmt":"2020-06-22T09:32:38","slug":"google-mobile-friendly","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-mobile-friendly\/","title":{"rendered":"Google Mobile Friendly"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4125423456\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-mobile-friendly\/\" data-essbisPostTitle=\"Google Mobile Friendly\" data-essbisHoverContainer=\"\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3134\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/04\/IMF-Blog-Marketing-optimizado.jpg\" alt=\"mobile friendly\" width=\"173\" height=\"246\">Abril es el mes en el que <span style=\"color: #993300;\"><a style=\"color: #993300;\" title=\"Google Mobile Friendly\" href=\"http:\/\/googlewebmastercentral.blogspot.com.es\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>habr\u00e1 nuevos cambios en el algoritmo de Google<\/strong><\/a><\/span> infiriendo en el posicionamiento de sites si son Mobile Friendly o no.<\/p><div class=\"blogs-contenido\" id=\"blogs-3166199745\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Desde hace unos meses esta nueva etiqueta que Google incluye en los resultados de b\u00fasqueda permite identificar si los sites est\u00e1n o no optimizados \u2018<strong><em>para m\u00f3vil\u2019<\/em><\/strong>. La consecuencia m\u00e1s inminente que una empresa con una web en internet sin optimizar para m\u00f3vil puede pensar en la penalizaci\u00f3n que tendr\u00e1 en el buscado y, ya de paso, en el fin del mundo. Sin embargo hay matices y soluciones a poner en marcha.<!--more--><\/p>\n<h3>Datos fundamentales en el cambio del algoritmo de Google \u2018Mobile Friendly\u2019<\/h3>\n<ol>\n<li>El algoritmo se espera para el&nbsp;21 de Abril de 2015.<\/li>\n<li>El posicionamiento es en tiempo real, es decir, necesitar\u00e1s <strong>much\u00edsima m\u00e1s actualizaci\u00f3n de contenido<\/strong> en tu site para cuando las ara\u00f1as de Google rastreen tu sitio.<\/li>\n<li>El algoritmo de Google \u2018<strong>Mobile Friendly<\/strong>\u2019 funcionar\u00e1&nbsp;p\u00e1gina a p\u00e1gina.<\/li>\n<\/ol>\n<p>Gracias a este \u00faltimo matiz muchas empresas que no tienen sus sites completamente <strong>optimizados para m\u00f3vil<\/strong> y s\u00ed cuentan con algunas p\u00e1ginas optimizadas pueden respirar. Lo que va a suceder es que tu site no se ver\u00e1 penalizado por tener algunas p\u00e1ginas que no sean mobile friendly, sino que <strong>la penalizaci\u00f3n en el posicionamiento afectar\u00e1 s\u00f3lo a las p\u00e1ginas con una pobre optimizaci\u00f3n m\u00f3vil<\/strong>. \u00a1Ojo! Trabajar con esta salvedad no es lo m\u00e1s \u00f3ptimo porque Google ya est\u00e1 avisando de la importancia de tener una <a title=\"El futuro de la publicidad m\u00f3vil\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/el-futuro-de-la-publicidad-movil\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>estrategia 100% m\u00f3vil<\/strong><\/span><\/a>.<\/p>\n<p>Lamentablemente si todo tu site no es Mobile-Friendly ser\u00e1s penalizado.<\/p>\n<h3>\u00bfC\u00f3mo saber si el site de un cliente es Mobile Friendly seg\u00fan Google?<\/h3>\n<p>Hay una herramienta gratuita, facilitada por Google, que te da un diagn\u00f3stico del site al introducir la URL: <span style=\"color: #993300;\"><a style=\"color: #993300;\" title=\"Google Developers\" href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Developers<\/strong><\/a><\/span><strong>.<\/strong> Adem\u00e1s incluye gu\u00edas y documentaci\u00f3n para orientarte en los puntos a mejorar para la optimizaci\u00f3n del site en m\u00f3vil.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3473270919\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div><div class=\"blogs-contenido_2\" id=\"blogs-266485966\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Dependiendo de los recursos humanos y financieros de la empresa podr\u00e1s plasmar la mejor soluci\u00f3n para <strong>optimizar tu site en m\u00f3vil<\/strong>. <strong>Google recomienda contar con un site en <span style=\"color: #993300;\"><span style=\"color: #333333;\">responsive design<\/span>&nbsp;<\/span><\/strong><span style=\"color: #333333;\">y que ya adelant\u00e1bamos hace un par de semanas en el blog<\/span><strong><span style=\"color: #993300;\"> \u00ab<a style=\"color: #993300;\" title=\"3 Beneficios y 3 Inconvenientes del Responsive Design\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/responsive-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ventajas e inconvenientes del Responsive Design<\/a>\u00ab<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Pilar Mart\u00ednez\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/pilar-martinez\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><em>Por Pilar Mart\u00ednez<\/em><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-mobile-friendly\/\" data-essbisPostTitle=\"Google Mobile Friendly\" data-essbisHoverContainer=\"\">","protected":false},"author":3,"featured_media":3136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[59,232,413,85,387,52],"class_list":["post-3133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-google","tag-marketing-digital","tag-mobile-friendly","tag-mobile-marketing","tag-responsive-design","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Mobile Friendly<\/title>\n<meta name=\"description\" content=\"Abril es el mes en el que habr\u00e1 nuevos cambios en el algoritmo de Google infiriendo en el posicionamiento de sites si son Mobile Friendly o no. Google recomienda contar con un site en responsive design y que ya adelant\u00e1bamos hace un par de semanas en el blog &quot;Ventajas e inconvenientes del Responsive Design&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/google-mobile-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Mobile Friendly\" \/>\n<meta property=\"og:description\" content=\"Abril es el mes en el que habr\u00e1 nuevos cambios en el algoritmo de Google infiriendo en el posicionamiento de sites si son Mobile Friendly o no. 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