{"id":3238,"date":"2015-05-26T09:00:46","date_gmt":"2015-05-26T08:00:46","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3238"},"modified":"2020-06-22T11:33:27","modified_gmt":"2020-06-22T09:33:27","slug":"examen-de-google-adwords","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/examen-de-google-adwords\/","title":{"rendered":"\u00bfQu\u00e9 es eso del examen de Google Adwords?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-700579883\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/examen-de-google-adwords\/\" data-essbisPostTitle=\"\u00bfQu\u00e9 es eso del examen de Google Adwords?\" data-essbisHoverContainer=\"\"><p>Un buen n\u00famero alumnos del <strong>Master de Marketing y Comunicaci\u00f3n Digital<\/strong> me preguntan qu\u00e9 es eso del examen de <strong>Google Adwords<\/strong>.<\/p><div class=\"blogs-contenido\" id=\"blogs-469572697\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Pues se trata de una <strong>Certificaci\u00f3n Oficial expedida por Google<\/strong>, que certifica tus conocimientos a la hora de gestionar campa\u00f1as de publicidad en Internet. Puede conseguir esta certificaci\u00f3n cualquier persona que se considere apta para pasar con \u00e9xito la prueba, pero centr\u00e9monos. Si trabajas realizando <strong>tareas de Marketing Digital<\/strong>, tanto en una agencia como en una empresa, eres Community Manager, es un plus, que no te vendr\u00e1 nada mal para aprender y afianzar tu posici\u00f3n profesional.<!--more--><\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/05\/Adwords-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3240\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/05\/Adwords-2.png\" alt=\"Adwords 2\" width=\"368\" height=\"375\"><\/a>\u00bfTe encaja? \u00bfTe apetece?<\/p>\n<p>Pues bien, esto es lo que tienes que hacer.&nbsp;Lo primero es registrarte como <a href=\"https:\/\/support.google.com\/partners\/answer\/3198387\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993300;\"><strong>Partner de Google<\/strong><\/span><\/a>. Una vez validado, encontrar\u00e1s todo el material de estudio&nbsp;y el acceso a los diferentes ex\u00e1menes en funci\u00f3n del nivel: <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/support.google.com\/adwords\/?hl=es#topic=3119071\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos de Google Adwords<\/a><\/strong><\/span>.<\/p>\n<p>S\u00ed, para poder tener la<strong> Certificaci\u00f3n Oficial en Google Adwords<\/strong>, debes pasar dos ex\u00e1menes. El b\u00e1sico y uno de los avanzados. Te explico, te explico\u2026<\/p><div class=\"blogs-contenido_3\" id=\"blogs-995566007\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<ul>\n<li><strong>Examen conceptos b\u00e1sicos de Adwords<\/strong>: 100 preguntas a contestar en 120 minutos. Para aprobar, deb\u00e9is tener un 80% de aciertos y\u2026 su validez es de un a\u00f1o.<\/li>\n<li><strong>Examen avanzado de B\u00fasquedas<\/strong>: 98 preguntas. 120 minutos. 80% de acierto para aprobar y un a\u00f1o de validez.<\/li>\n<li><strong>Examen avanzado de Publicidad en Display<\/strong>: 87 preguntas, 120 minutos y las mismas condiciones de validez y aciertos.<\/li>\n<li><strong>Examen de Publicidad de V\u00eddeo<\/strong>: 74 preguntas a responder en 90 minutos sobre YouTube y v\u00eddeo. Es un examen dif\u00edcil en el que la ayuda de Google y el sentido com\u00fan ser\u00e1n imprescindibles.<\/li>\n<li><strong>Examen de Publicidad en Shopping<\/strong>: 63 preguntas en 90 minutos. 80% de aciertos y 1 a\u00f1o de validez de la certificaci\u00f3n.<\/li>\n<\/ul>\n<p>Dentro del material de estudio que da Google, encontrar\u00e9is consejos, v\u00eddeos, enlace, todo estructurado en apartados para que el estudio y las consultas sean m\u00e1s r\u00e1pidas y \u00e1giles.<\/p>\n<p>No es una prueba f\u00e1cil. Preparaos a conciencia, sed previsores y dedicadle tiempo. Tomad vuestras notas de la informaci\u00f3n que hay en la web de Google y haced los ejercicios que se os plantean.<\/p>\n<p>Venga, os hago un regalo\u2026<\/p>\n<p>Existe una Comunidad oficial de <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"https:\/\/www.es.adwords-community.com\" target=\"_blank\" rel=\"noopener noreferrer\">Google Adwords<\/a><\/strong><\/span> donde podr\u00e9is plantear y resolver dudas con otros usuarios.<\/p>\n<p>Tambi\u00e9n hay blogs especializados, como el de <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"http:\/\/www.aukera.es\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aukera<\/a><\/strong><\/span> o el <span style=\"color: #993300;\"><strong><a style=\"color: #993300;\" href=\"http:\/\/www.searchenginejournal.com\/category\/paid-search\/paid-search-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Journal<\/a><\/strong><\/span>.&nbsp;Y, s\u00ed, como estamos en la era del v\u00eddeo, os recomiendo el <strong>Canal Learn With Googlees<\/strong> o al oficial<strong> Google AdWords Channel.<\/strong><\/p>\n<p>Espero que estas recomendaciones os sirvan y os decid\u00e1is a presentaros al examen para obtener vuestra <strong>Certificaci\u00f3n Oficial Google Adwords<\/strong>.<\/p>\n<p>Ah! No ten\u00e9is que pagar nada, y si no ha sido vuestro d\u00eda, no estabais inspirados\u2026 y os hab\u00e9is quedado en el 79% de aciertos, tranquilos, os pod\u00e9is volver a presentar de nuevo a los 7 d\u00edas.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1044992120\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Suerte, vista y a los Adwords\u2026 Siempre!!! \ud83d\ude09<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IP7M4fpNca8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #993300;\"><em><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jose-luis-casal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Por Jos\u00e9 Luis Casal<\/a><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/examen-de-google-adwords\/\" data-essbisPostTitle=\"\u00bfQu\u00e9 es eso del examen de Google Adwords?\" data-essbisHoverContainer=\"\">","protected":false},"author":10,"featured_media":3239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[51,8842,151,232],"class_list":["post-3238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-community-manager","tag-google-ads","tag-google-analytics","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es eso del examen de Google Adwords?<\/title>\n<meta name=\"description\" content=\"Un buen n\u00famero alumnos del Master de Marketing y Comunicaci\u00f3n Digital me preguntan qu\u00e9 es eso del examen de Google Adwords. Pues bien, para poder tener la Certificaci\u00f3n Oficial en Google Adwords, debes pasar dos ex\u00e1menes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/examen-de-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es eso del examen de Google Adwords?\" \/>\n<meta property=\"og:description\" content=\"Un buen n\u00famero alumnos del Master de Marketing y Comunicaci\u00f3n Digital me preguntan qu\u00e9 es eso del examen de Google Adwords. 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