{"id":3271,"date":"2015-06-17T06:41:39","date_gmt":"2015-06-17T05:41:39","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3271"},"modified":"2020-06-22T11:33:45","modified_gmt":"2020-06-22T09:33:45","slug":"compra-lo-nuevo-de-youtube-para-el-e-commerce","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/compra-lo-nuevo-de-youtube-para-el-e-commerce\/","title":{"rendered":"\u2018Compra\u2019, lo nuevo de Youtube para el e-commerce"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-845374147\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/compra-lo-nuevo-de-youtube-para-el-e-commerce\/\" data-essbisPostTitle=\"\u2018Compra\u2019, lo nuevo de Youtube para el e-commerce\" data-essbisHoverContainer=\"\"><p>Y ya van 5 plataformas que se reorientan en su modelo de negocio hacia el e-commerce. Despu\u00e9s de Facebook, Twitter, Tumblr o Pinterest, l<strong>a plataforma de v\u00eddeo online m\u00e1s grande tambi\u00e9n se engancha al carro.<\/strong> Nos referimos c\u00f3mo no a Youtube.<\/p><div class=\"blogs-contenido\" id=\"blogs-2326807978\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>\u201cTrueView for Shopping\u201d es el nombre elegido por los de Google para montar una serie de llamadas a la acci\u00f3n para el usuario que visita un v\u00eddeo. Una llamada a la acci\u00f3n (CTA) muy significativa, \u2018Comprar\u2019 \u2018Me lo llevo\u2019 \u2018\u00a1Cons\u00edgalo ya!\u2019.<\/p>\n<p>Aprovechando la funci\u00f3n de las \u2018cards\u2019 se insertar\u00e1n los botones de compra en la plataforma TrueView, a modo de listado de productos que desee poner el anunciante. No har\u00e1 falta ni que salga de la misma pagina para ir al e-commerce de la empresa anunciante. All\u00ed se listar\u00e1 todo lo que se desee y se podr\u00e1 adquirir con un simple click.<\/p>\n<p>As\u00ed que esta nueva funci\u00f3n agiliza la decisi\u00f3n de compra de un usuario, adem\u00e1s de ganar tiempo y no tener que andar rebuscando el producto por una e-commerce. <strong>Youtube pone el foco en los v\u00eddeos promocionales.<\/strong> Y no hablamos de \u2018auto-bombo\u2019, sino de los que realmente interesan a los usuarios y consumidores. Aquellos que describen, ofrecen las bondades y beneficios, para que se puede utilizar, como funciona, aplicaciones del producto, etc.<\/p>\n<p>Este tipo de v\u00eddeo va creciendo de forma exponencial. Muchas de las ocasiones se deciden por una u otra marca seg\u00fan se presenta el producto en un v\u00eddeo. Y si adem\u00e1s va acompa\u00f1ado de comentarios de otros consumidores, mejor. Por lo que acortamos el funnel de ventas y nos garantizamos esa respuesta por impulso que muchas de las ocasiones se pierde por el camino en el recorrido de ir cambiando de p\u00e1ginas y de webs.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2914689108\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div><div class=\"blogs-contenido_2\" id=\"blogs-899531479\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Este tipos de v\u00eddeos ya genera mas de un mill\u00f3n de canales en modo \u2018review\u2019 y\/o \u2018unbox\u2019 y ha crecido mas de un 50% en tan solo un a\u00f1o. Marcas como Wayfair y Sephora ya lo han podido experimentar y han conseguido tasas de crecimiento incre\u00edbles.<strong> Se genera much\u00edsimo m\u00e1s engagement<\/strong> en este tipo de comunicaci\u00f3n y es una gran oportunidad para el e-commerce.<\/p>\n<p><strong>As\u00ed que manejar Google Shopping, m\u00e1s Adwords y TrueView<\/strong> con la nueva funcionalidad de \u2018Compra\u2019 puede ayudar a mejorar posiciones en las SERP y ganar clientes por la facilidad que se le da al consumidor a la hora de decidir. Ser\u00e1 m\u00e1s efectivo que el t\u00edpico mensaje y enlace a una Landing, en el mejor de los casos, o a la pagina de producto. Eso har\u00e1 que sea de las primeras opciones que muchos navegantes tomar\u00e1n al realizar una b\u00fasqueda. Por tr\u00e1fico y calidad de experiencia de compra.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/compra-lo-nuevo-de-youtube-para-el-e-commerce\/\" data-essbisPostTitle=\"\u2018Compra\u2019, lo nuevo de Youtube para el e-commerce\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":3273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[53,59,166],"class_list":["post-3271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-e-commerce","tag-google","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Compra\u2019, lo nuevo de Youtube para el e-commerce<\/title>\n<meta name=\"description\" content=\"Y ya van 5 plataformas que se reorientan en su modelo de negocio hacia el e-commerce. 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