{"id":3391,"date":"2015-09-02T09:47:03","date_gmt":"2015-09-02T08:47:03","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3391"},"modified":"2020-06-22T11:34:53","modified_gmt":"2020-06-22T09:34:53","slug":"aarrr-llegan-las-metricas-piratas-al-marketing-digital","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/","title":{"rendered":"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2128268762\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/\" data-essbisPostTitle=\"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital\" data-essbisHoverContainer=\"\"><p>Adquisici\u00f3n, Activaci\u00f3n, Retenci\u00f3n, Recomendaci\u00f3n e Ingresos. Alto, esa \u2018I\u2019 viene de \u2018Revenue\u2019, cosas de traducir al espa\u00f1ol. Sin embargo, estas m\u00e9tricas no son nuevas, ya llevan tiempo rondando Silicon Valley y los pasillos de las incubadoras y aceleradoras de start-up en la bah\u00eda de San Francisco. En ellas se muestra, a modo de embudo, la concepci\u00f3n y las pasos que da un usuario cuando llega a la web. Desde su primer acceso hasta el final, la adquisici\u00f3n del servicio o producto.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-4091431051\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div><div class=\"blogs-contenido\" id=\"blogs-3039009580\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<h2>\u00bfQu\u00e9 es&nbsp;AARRR?<\/h2>\n<ul>\n<li><strong>Acquisition (adquisici\u00f3n de tr\u00e1fico):<\/strong> En esta primera etapa podr\u00edamos decir que el SEO, SEM y Ads son nuestros aliados. Aqu\u00ed deberemos detectar de d\u00f3nde procede el tr\u00e1fico, de d\u00f3nde proviene la mayor\u00eda, cu\u00e1l es la que aporta m\u00e1s visitantes, cu\u00e1nto y c\u00f3mo los adquirimos.<\/li>\n<li><strong>Activation (etapa de activaci\u00f3n):<\/strong> Esta 2\u00aa etapa es donde podemos comprobar si el visitante interact\u00faa y visita m\u00e1s de una p\u00e1gina, no solo la Landing Page o la Home. O simplemente por qu\u00e9 p\u00e1ginas&nbsp;&nbsp;se interesan m\u00e1s, o por alguna p\u00e1gina en concreto. Es la etapa donde se generan los leads.<\/li>\n<li><strong>Retention (etapa de retenci\u00f3n):<\/strong> Es el momento de conocer si los visitantes de las dos&nbsp;primeras etapas vuelven o retornan a visitarnos. Conociendo si van al mismo destino, o se interesan por otras. Esto nos dar\u00e1 una visi\u00f3n de lo que m\u00e1s gusta&nbsp; si se interesa por otros temas que no solo, por ejemplo, el precio.<\/li>\n<li><strong>Referral (etapa de referencia):<\/strong> Si hemos conseguido las tres&nbsp;primeras, deberemos facilitar que lo comparta. Si de verdad est\u00e1 interesado, todo consumidor que adquiere un producto tiene cerca de un 70% de probabilidad de compartirlo, valorarlo o recomendarlo. As\u00ed que deberemos ver qu\u00e9&nbsp;grado de satisfacci\u00f3n le hemos proporcionado analizando si sus comentarios son negativos, neutros o positivos.<\/li>\n<li><strong>Revenue (etapa de ingreso):<\/strong> Adquirir el producto es el fin \u00faltimo de la etapa. El que m\u00e1s interesa, ya que monetiza nuestro esfuerzo y,por ende, ingresos para el proyecto. Podremos comprobar si los ingresos entran dentro de las estimaciones o planificaci\u00f3n de ventas.<\/li>\n<\/ul>\n<p>Como vemos son pasos adaptados del funnel de ventas t\u00edpico de marketing. Faltar\u00edan algunos m\u00e1s, pero su concepci\u00f3n original es esta. As\u00ed que podr\u00edamos a\u00f1adir otros&nbsp;dos.<\/p>\n<ul>\n<li><strong>UX (experiencia de usuario):<\/strong>&nbsp;es muy valorado por el visitante. Si tiene toda la informaci\u00f3n, de forma sencilla y f\u00e1cil de navegar, ser\u00e1&nbsp;muy buena&nbsp;la percepci\u00f3n que sacar\u00e1 de la web. Ello le dar\u00e1 puntos a su favor para que retorne m\u00e1s de una vez. Esto es uno de los pilares del e-commerce.<\/li>\n<li><strong>Promotion (comunicaci\u00f3n):<\/strong> No hago una traducci\u00f3n literal de la palabra, Promoci\u00f3n, porque no promocionamos, eso lo hacemos en la 1\u00aa etapa. Lo que hacemos es&nbsp;comunicarnos con nuestros clientes para ofrecerle m\u00e1s valor a\u00f1adido al producto. Bien sea novedades, o una mejora en el servicio. Todo vale para que el cliente se sienta a gusto. Eso s\u00ed, no sean invasivos. &nbsp;Spammear puedo desintegrar todas las etapas ganadas.<\/li>\n<\/ul>\n<p>\u00a1Convi\u00e9rtete en experto en&nbsp;las \u00faltimas tendencias en marketing digital! Conoce todos los detalles sobre el <strong><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e1ster en Marketing Digital<\/a><\/span><\/strong> de IMF Smart Education.<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/\" data-essbisPostTitle=\"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":3392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-3391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AARRR, llegan las m\u00e9tricas piratas al Marketing Digital &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es AARRR? Adquisici\u00f3n, Activaci\u00f3n, Retenci\u00f3n, Recomendaci\u00f3n e Ingresos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es AARRR? Adquisici\u00f3n, Activaci\u00f3n, Retenci\u00f3n, Recomendaci\u00f3n e Ingresos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&amp;smclient=\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-02T08:47:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:34:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Torregrosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/JordiTorregrosa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Torregrosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/\"},\"author\":{\"name\":\"Jordi Torregrosa\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\"},\"headline\":\"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital\",\"datePublished\":\"2015-09-02T08:47:03+00:00\",\"dateModified\":\"2020-06-22T09:34:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/\"},\"wordCount\":584,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg\",\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/\",\"name\":\"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital &#8226; Blog de Marketing Online\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg\",\"datePublished\":\"2015-09-02T08:47:03+00:00\",\"dateModified\":\"2020-06-22T09:34:53+00:00\",\"description\":\"\u00bfQu\u00e9 es AARRR? Adquisici\u00f3n, Activaci\u00f3n, Retenci\u00f3n, Recomendaci\u00f3n e Ingresos.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#primaryimage\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg\",\"width\":1280,\"height\":1280,\"caption\":\"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"name\":\"Blog de Marketing Online\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization\",\"name\":\"IMF International Business School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\",\"name\":\"Jordi Torregrosa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI-150x150.jpg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI-150x150.jpg\",\"caption\":\"Jordi Torregrosa\"},\"description\":\"Consultor Digital, CEO y Socio-Fundador de Socialcorp Consultor\u00eda Digital y Servicios Profesionales, hoy os invitamos a descubrir un nuevo art\u00edculo elaborado por nuestro experto en marketing digital y digital coach, Jordi Torregrosa. Inform\u00e1tico, vendedor, gestor, director y emprendedor. Un multidisciplinario reconvertido en empresario -con los tiempos que corren-. Su formaci\u00f3n le ha dado la oportunidad de realizar sus sue\u00f1os. Se ha puesto como misi\u00f3n ayudar a conseguir metas y cubrir necesidades de los dem\u00e1s, crear valor, diferenciarse, transmitir su conocimiento y evolucionar. Su lema es \\\"Buscando las conexiones futuras\\\".\",\"sameAs\":[\"https:\/\/x.com\/https:\/\/twitter.com\/JordiTorregrosa\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital &#8226; Blog de Marketing Online","description":"\u00bfQu\u00e9 es AARRR? Adquisici\u00f3n, Activaci\u00f3n, Retenci\u00f3n, Recomendaci\u00f3n e Ingresos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/","og_locale":"es_ES","og_type":"article","og_title":"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital","og_description":"\u00bfQu\u00e9 es AARRR? Adquisici\u00f3n, Activaci\u00f3n, Retenci\u00f3n, Recomendaci\u00f3n e Ingresos.","og_url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/","og_site_name":"Blog de Marketing Online","article_published_time":"2015-09-02T08:47:03+00:00","article_modified_time":"2020-06-22T09:34:53+00:00","og_image":[{"width":1280,"height":1280,"url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg","type":"image\/jpeg"}],"author":"Jordi Torregrosa","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/JordiTorregrosa","twitter_misc":{"Escrito por":"Jordi Torregrosa","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#article","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/"},"author":{"name":"Jordi Torregrosa","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738"},"headline":"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital","datePublished":"2015-09-02T08:47:03+00:00","dateModified":"2020-06-22T09:34:53+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/"},"wordCount":584,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg","articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/","name":"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital &#8226; Blog de Marketing Online","isPartOf":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#primaryimage"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg","datePublished":"2015-09-02T08:47:03+00:00","dateModified":"2020-06-22T09:34:53+00:00","description":"\u00bfQu\u00e9 es AARRR? Adquisici\u00f3n, Activaci\u00f3n, Retenci\u00f3n, Recomendaci\u00f3n e Ingresos.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/aarrr-llegan-las-metricas-piratas-al-marketing-digital\/?o=5656&smclient=\/#primaryimage","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/social-network-835451_1280.jpg","width":1280,"height":1280,"caption":"AARRR, llegan las m\u00e9tricas piratas al Marketing Digital"},{"@type":"WebSite","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#website","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","name":"Blog de Marketing Online","description":"","publisher":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#organization","name":"IMF International Business School","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg","width":429,"height":68,"caption":"IMF International Business School"},"image":{"@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738","name":"Jordi Torregrosa","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI-150x150.jpg","contentUrl":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI-150x150.jpg","caption":"Jordi Torregrosa"},"description":"Consultor Digital, CEO y Socio-Fundador de Socialcorp Consultor\u00eda Digital y Servicios Profesionales, hoy os invitamos a descubrir un nuevo art\u00edculo elaborado por nuestro experto en marketing digital y digital coach, Jordi Torregrosa. Inform\u00e1tico, vendedor, gestor, director y emprendedor. Un multidisciplinario reconvertido en empresario -con los tiempos que corren-. Su formaci\u00f3n le ha dado la oportunidad de realizar sus sue\u00f1os. Se ha puesto como misi\u00f3n ayudar a conseguir metas y cubrir necesidades de los dem\u00e1s, crear valor, diferenciarse, transmitir su conocimiento y evolucionar. Su lema es \"Buscando las conexiones futuras\".","sameAs":["https:\/\/x.com\/https:\/\/twitter.com\/JordiTorregrosa"]}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-01 15:42:08","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/3391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/comments?post=3391"}],"version-history":[{"count":1,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/3391\/revisions"}],"predecessor-version":[{"id":9878,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/posts\/3391\/revisions\/9878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media\/3392"}],"wp:attachment":[{"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/media?parent=3391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/categories?post=3391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-json\/wp\/v2\/tags?post=3391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}