{"id":3455,"date":"2015-09-23T14:34:20","date_gmt":"2015-09-23T13:34:20","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3455"},"modified":"2023-01-31T19:42:08","modified_gmt":"2023-01-31T18:42:08","slug":"volkswagen-esta-que-echa-humo-de-mas-y-el-que-se-desmaya-es-el-ceo-de-bmw","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/volkswagen-esta-que-echa-humo-de-mas-y-el-que-se-desmaya-es-el-ceo-de-bmw\/","title":{"rendered":"Volkswagen est\u00e1 que echa humo\u2026 de m\u00e1s. Y el que se desmaya es el CEO de BMW"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2871752851\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/volkswagen-esta-que-echa-humo-de-mas-y-el-que-se-desmaya-es-el-ceo-de-bmw\/\" data-essbisPostTitle=\"Volkswagen est\u00e1 que echa humo\u2026 de m\u00e1s. Y el que se desmaya es el CEO de BMW\" data-essbisHoverContainer=\"\"><p>Hace unos d\u00edas se celebraba el evento m\u00e1s importante del sector del motor, el Sal\u00f3n del Autom\u00f3vil de Fr\u00e1ncfort. All\u00ed las marcas visten sus mejores galas y presentan sus nuevos modelos. Durante la puesta de largo de BMW, su Consejero Delegado sufri\u00f3 un desmayo mientras realizaba unas declaraciones a la prensa. Al final, afortunadamente, todo se qued\u00f3 en un peque\u00f1o susto.<\/p><div class=\"blogs-contenido\" id=\"blogs-1751653882\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Pero hay sustos y sustos. Y cu\u00e1ndo \u00e9stos rozan la delgada l\u00ednea de la reputaci\u00f3n corporativa los da\u00f1os pueden ser irreparables.<\/p>\n<p>Volkswagen, el mayor grupo automovil\u00edstico del mundo, se ha pasado de frenada y est\u00e1 siendo investigada por las autoridades norteamericanas. \u00bfQu\u00e9 ha pasado? Pues que han hecho trampas. Han instalado un software en sus veh\u00edculos que emite datos err\u00f3neos, a su favor, claro, sobre los niveles de emisiones de los veh\u00edculos con el fin de cumplir con las normativas medioambientales vigentes en Estados Unidos. Parece ser que son 11 millones de veh\u00edculos (482.000 en USA) los que lo tienen instalado.<\/p>\n<p>La crisis de la marca ha saltado de inmediato. Y la reputaci\u00f3n de \u00e9sta est\u00e1 poniendo en entredicho al prestigiosos sector del motor germano, pese a que Daimler y BMW han sido veloces en su desvinculaci\u00f3n del asunto.<\/p>\n<h2><strong>\u00bfQui\u00e9n tiene la culpa?<\/strong><\/h2>\n<p>El jefe de Volkswagen en Estados Unidos, Michael Horn, ha sido claro: \u2018<em>la hemos cagado del todo<\/em>\u2019 y a\u00f1adi\u00f3 \u2018<em>tenemos que arreglar los coches y tomar las medidas necesarias para que esto no vuelva a ocurrir de nuevo<\/em>\u2019.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2435719540\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>La decisi\u00f3n de instalar el software tiene que venir de muy arriba, no es algo que se haga \u2018sin querer\u2019. Veremos qu\u00e9 tiene que decir el presidente, Martin Winterkorn que, casualmente, tiene un enfrentamiento abierto con su antecesor Ferdinand Pi\u00ebch.<\/p>\n<p>La investigaci\u00f3n est\u00e1 en curso por parte de varias autoridades, incluyendo EEUU, la Comisi\u00f3n Europea y el gobierno alem\u00e1n. Francia y Reino Unido exigen abrir un expediente, y es posible que haya m\u00e1s pa\u00edses involucrados. Lo que comenz\u00f3 como un asunto en el mercado estadounidense se ha expandido r\u00e1pidamente como una mancha persistente.<\/p>\n<p>El castigo burs\u00e1til no se ha hecho esperar. Ha perdido 24.500 millones de su valor en bolsa en solo dos <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3457 alignright\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/reputacion_volkswagen_1-300x300.jpg\" alt=\"Reputacion, Social Media, Volkswagen, Marketing, management, valores, \u00e9tica, \" width=\"300\" height=\"300\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/reputacion_volkswagen_1-300x300.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/reputacion_volkswagen_1-150x150.jpg 150w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/reputacion_volkswagen_1-200x200.jpg 200w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/reputacion_volkswagen_1-80x80.jpg 80w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/reputacion_volkswagen_1.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>d\u00edas. Unas ca\u00eddas que han contagiado tambi\u00e9n a sus competidoras y otras del sector auxiliar.<\/p>\n<p>Mientras, Volkswagen, ha provisionado 6.500 millones para posibles multas. Unas multas que pueden llegar hasta los 37.500 euros por veh\u00edculo.<\/p>\n<p>Mucho trabajo por delante. Un trabajo que toca hacer bien, r\u00e1pido y de forma transparente: inspecci\u00f3n y sanci\u00f3n, si corresponde, de todo incumplimiento de la legislaci\u00f3n existente sobre gases contaminantes por parte de todo el sector.<\/p>\n<p>Insisto con la transparencia si queremos evitar el contagio a todo el sector que, no olvidemos, es clave para la econom\u00eda del viejo continente.<\/p>\n<p>Me da pena tener que echar en cara la carencia de valores y \u00e9tica que se dan en algunas c\u00fapulas empresariales. La falta de respeto hacia leyes y consumidores. El priorizar los resultados econ\u00f3micos y financieros, las presiones comerciales\u2026 y que todo lo dem\u00e1s, lo que verdaderamente importa, quede relegado a un segundo plano.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-206585683\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Respetar las normas y hacer las cosas bien no es una opci\u00f3n, es una obligaci\u00f3n\u2026 Siempre!!!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2441 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-300x200.jpg\" alt=\"joseluiscasal_original-retocada\" width=\"189\" height=\"126\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-300x200.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-1024x682.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-720x480.jpg 720w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-360x240.jpg 360w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada.jpg 1200w\" sizes=\"auto, (max-width: 189px) 100vw, 189px\" \/><strong><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jose-luis-casal\/\">Jos\u00e9 Luis Casal<\/a>, tutor del <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\"><span style=\"color: #993300;\">M\u00e1ster Marketing y Comunicaci\u00f3n Digital<\/span><\/a><\/strong><\/p>\n<div class=\"volverhome\"><\/div>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/volkswagen-esta-que-echa-humo-de-mas-y-el-que-se-desmaya-es-el-ceo-de-bmw\/\" data-essbisPostTitle=\"Volkswagen est\u00e1 que echa humo\u2026 de m\u00e1s. Y el que se desmaya es el CEO de BMW\" data-essbisHoverContainer=\"\">","protected":false},"author":10,"featured_media":3456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-3455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputacion-online-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Volkswagen est\u00e1 que echa humo y el que se desmaya es el CEO de BMW<\/title>\n<meta name=\"description\" content=\"Volkswagen, el mayor grupo automovil\u00edstico del mundo, se ha pasado de frenada y est\u00e1 siendo investigada por las autoridades norteamericanas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/volkswagen-esta-que-echa-humo-de-mas-y-el-que-se-desmaya-es-el-ceo-de-bmw\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen est\u00e1 que echa humo\u2026 de m\u00e1s. Y el que se desmaya es el CEO de BMW\" \/>\n<meta property=\"og:description\" content=\"Volkswagen, el mayor grupo automovil\u00edstico del mundo, se ha pasado de frenada y est\u00e1 siendo investigada por las autoridades norteamericanas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/volkswagen-esta-que-echa-humo-de-mas-y-el-que-se-desmaya-es-el-ceo-de-bmw\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-23T13:34:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T18:42:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/09\/reputacion_volkswagen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"685\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jos\u00e9 Luis Casal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jlcasal\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9 Luis Casal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/volkswagen-esta-que-echa-humo-de-mas-y-el-que-se-desmaya-es-el-ceo-de-bmw\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/volkswagen-esta-que-echa-humo-de-mas-y-el-que-se-desmaya-es-el-ceo-de-bmw\/\"},\"author\":{\"name\":\"Jos\u00e9 Luis Casal\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/f4f0b954c8fd10e3769cc24d25d20729\"},\"headline\":\"Volkswagen est\u00e1 que echa humo\u2026 de m\u00e1s. 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