{"id":3469,"date":"2015-09-30T09:43:17","date_gmt":"2015-09-30T08:43:17","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3469"},"modified":"2020-06-22T11:35:42","modified_gmt":"2020-06-22T09:35:42","slug":"teneis-movil","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/teneis-movil\/","title":{"rendered":"\u00bfTen\u00e9is m\u00f3vil?"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-4283754176\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/teneis-movil\/\" data-essbisPostTitle=\"\u00bfTen\u00e9is m\u00f3vil?\" data-essbisHoverContainer=\"\"><p>Que levante la mano quien haya accedido a Internet desde su m\u00f3vil en los \u00faltimos 30 d\u00edas\u2026<\/p><div class=\"blogs-contenido\" id=\"blogs-671103175\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Anda\u2026 Todos!!!<\/p>\n<p>S\u00ed, el smartphone se lleva la medalla de oro en nuestro pa\u00eds como \u2018dispositivo rey\u2019 a la hora de acceder a internet. Aumentando, adem\u00e1s, el tiempo de uso hasta las 3:23 horas\/d\u00eda frente a las 2:32 de hace un a\u00f1o.<\/p>\n<p>As\u00ed lo refleja el Estudio Anual de Mobile Marketing que present\u00f3 ayer <a href=\"http:\/\/www.iabspain.net\" rel=\"nofollow\">IAB Spain<\/a>.<\/p>\n<p>El m\u00f3vil acapara el 85%, y est\u00e1 acompa\u00f1ado en el p\u00f3dium por el PC, con un 67% y las tablets con un 45%.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-2044234115\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>Adem\u00e1s, el sector de las apps est\u00e1 de enhorabuena porque \u00e9stas no dejan de alimentar nuestros smartphones. Seg\u00fan el estudio, tenemos una media de trece aplicaciones instaladas en nuestros m\u00f3viles y nueve en las tablets. La palma en descargas se la llevan WhatsApp y Facebook en el tel\u00e9fono y Youtube y Whatsapp en las tabletas. Otras apps que podemos encontrar en nuestros dispositivos son, por orden de m\u00e1s o menos presencia: apps meteorol\u00f3gicas (que han pasado del 8 al 25%), juegos, Twitter, eMail y Finanzas (utilizadas por el 70% al menos 1 vez al mes).<\/p>\n<p>Tambi\u00e9n es destacable de la lectura del estudio del IAB el fen\u00f3meno \u2018second screen\u2019. S\u00ed, s\u00ed\u2026 no me vale la excusa de que vosotros no, que sois m\u00e1s de cine de autor. El 80%&nbsp; de los usuarios utiliza el m\u00f3vil mientras ve la TV. \u00bfPara qu\u00e9? De todo un poco: chatear, 57%; Redes Sociales, 43%; y en menor medida, mails, juegos, meteorolog\u00eda, noticias\u2026 Ojo, que \u2018comentar lo que vemos en la TV en ese momento\u2019, solo lo hace un 9% de los usuarios&#8230;<\/p>\n<p>Y destacar\u00eda un dato: 1 de cada 2 usuarios ha hecho \u2018click\u2019 en Publicidad Mobile y un 70% considera que su experiencia ha sido satisfactoria. Interesa mucho la de sectores como la Tecnolog\u00eda, Viajes, Cine\/series, Moda, M\u00fasica, Restaurantes y Juegos. Por cierto, han hecho click esperando ir a la web de la marca o por recibir un descuento. \u00bfY muchos piensan que es invasiva o incluso la llegan a odiar? Pues funcionar, funciona, y los datos no mienten\u2026<\/p>\n<p>Y ya para terminar otro dato. La confirmaci\u00f3n de que la confianza en el Marketing ha pasado de ser vertical a ser horizontal. El m\u00f3vil se ha convertido en una herramienta fundamental en el proceso de compra. Lo utilizan 9 de cada 10 usuarios. S\u00ed, t\u00fa tambi\u00e9n. \u00bfPara qu\u00e9? Para buscar informaci\u00f3n sobre el producto, 81%; precios, 78% y\u2026 opiniones, un 72%.<\/p>\n<p>Otros tambi\u00e9n han aprovechado sus terminales para localizar la tienda gracias a la geolocalizaci\u00f3n, escanear c\u00f3digos QR o mirar algo en las Redes Sociales.<\/p>\n<p>Ah! Y ya no puedes salir de la tienda sin pagar lo que hayas comprado. Ya que el pago por m\u00f3vil parece que se impulsa: 6 de cada 10 lo han hecho.<\/p>\n<p>Os dejo aqu\u00ed el estudio para que lo pod\u00e1is consultar enterito. Haced <a href=\"http:\/\/www.iabspain.net\/wp-content\/uploads\/downloads\/2015\/09\/Estudio-Mobile-2015.pdf\">\u2018click\u2019<\/a>&nbsp;\u2026 \u00bfen vuestro m\u00f3vil?<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2133159123\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>Ya veis. Esto no tiene l\u00edmite. Ya lo dije en su d\u00eda, la <a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/la-tecnologia-es-imparable\/\">Tecnolog\u00eda es un no parar<\/a> y lo ser\u00e1\u2026 Siempre!!!<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2441 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-300x200.jpg\" alt=\"joseluiscasal_original-retocada\" width=\"131\" height=\"87\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-300x200.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-1024x682.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-720x480.jpg 720w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-360x240.jpg 360w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada.jpg 1200w\" sizes=\"auto, (max-width: 131px) 100vw, 131px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jose-luis-casal\/\"><span style=\"color: #993300;\"><strong>Jos\u00e9 Luis Casa<\/strong><\/span><\/a>l, tutor del <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing y Comunicaci\u00f3n Digital<\/a> <\/strong>de IMF Smart Education.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/teneis-movil\/\" data-essbisPostTitle=\"\u00bfTen\u00e9is m\u00f3vil?\" data-essbisHoverContainer=\"\">","protected":false},"author":10,"featured_media":3365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-3469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfTen\u00e9is m\u00f3vil? &#8226; Blog de Marketing Online<\/title>\n<meta name=\"description\" content=\"Que levante la mano quien haya accedido a Internet desde su m\u00f3vil en los \u00faltimos 30 d\u00edas\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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