{"id":3504,"date":"2015-10-16T10:39:47","date_gmt":"2015-10-16T09:39:47","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3504"},"modified":"2020-06-22T11:36:10","modified_gmt":"2020-06-22T09:36:10","slug":"si-el-sector-de-marketing-se-recupera-la-inversion-crece-el-doble-de-lo-previsto","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/si-el-sector-de-marketing-se-recupera-la-inversion-crece-el-doble-de-lo-previsto\/","title":{"rendered":"S\u00ed, el sector de Marketing se recupera: \u00a1la inversi\u00f3n crece el doble de lo previsto!"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-3598567326\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/si-el-sector-de-marketing-se-recupera-la-inversion-crece-el-doble-de-lo-previsto\/\" data-essbisPostTitle=\"S\u00ed, el sector de Marketing se recupera: \u00a1la inversi\u00f3n crece el doble de lo previsto!\" data-essbisHoverContainer=\"\"><p>27.050 Millones de euros destinados a Presupuestos de Marketing en 2014 en nuestro pa\u00eds.<\/p><div class=\"blogs-contenido\" id=\"blogs-4153475252\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>Una cantidad casi redonda que he sacado del <span style=\"color: #993300;\"><strong>Estudio AMES<\/strong><\/span> que ayer present\u00f3 la <em>Asociaci\u00f3n de Marketing de Espa\u00f1a<\/em> (con la que IMF&nbsp;mantiene acuerdos de colaboraci\u00f3n acad\u00e9mica)&nbsp;y que doblan las previsiones que hablaban de un t\u00edmido 2,5% de crecimiento.<\/p>\n<p>\u00bfSer\u00e1 un cambio de tendencia? \u00bfSer\u00e1 \u2018la buena\u2019? Esperemos que s\u00ed, porque no es una cantidad insignificante. <strong>\u00a1Esos 27.050 Millones representan el 2,6% de PIB espa\u00f1ol!<\/strong><\/p>\n<p><strong>El sector financiero es el que m\u00e1s ha crecido<\/strong>, con un 19%, seguido del sector turismo. Y publicidad, comunicaci\u00f3n y promoci\u00f3n las acciones que se llevan m\u00e1s inversi\u00f3n, con un 62,7% del total. Y por aumento de inversi\u00f3n, Seguros se lleva la palma con un 49%.<\/p>\n<p>El informe de este a\u00f1o viene muy bien. Es una excelente \u2018fotograf\u00eda\u2019 de lo que hemos vivido en los \u00faltimos a\u00f1os. Y la verdad es que da miedo: ca\u00eddas de inversi\u00f3n de casi un 20% (que son 6.000 millones de euros menos!!!) y alrededor de un 25% menos de empleos en este sector.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-1311709712\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<p>2014 ha marcado, como dec\u00eda, un cambio de tendencia en general para el sector. Y digo en general porque <strong>la inversi\u00f3n en DIGITAL no ha parado de crecer<\/strong> ni un solo a\u00f1o: un 39% de crecimiento acumulado en los \u00faltimos cinco a\u00f1os. Aunque eso s\u00ed, apenas representa el 1,4% del total de actividades de comunicaci\u00f3n, promoci\u00f3n y comunicaci\u00f3n.<\/p>\n<p>Aplauso merecido tambi\u00e9n para el Marketing Relacional y la actividad en punto de venta, que ha visto incrementada tambi\u00e9n su inversi\u00f3n.<\/p>\n<p>Volviendo al tema del empleo, hay una doble mala noticia. Adem\u00e1s de esa ca\u00edda de empleos, los que se han generado en el \u00faltimo a\u00f1o van acompa\u00f1ados de un menor coste salarial.<\/p>\n<p><strong>\u00bfCu\u00e1nta gente trabaja en este sector en nuestro pa\u00eds?<\/strong> 94.852 personas. Y empresas dedicadas a ello, 56.900.<\/p>\n<p>Queda mucho por hacer para conseguir el \u2018empate\u2019 y recuperar esos 6.000 euros de inversi\u00f3n perdidos desde 2010. A nuestro favor tenemos que cuando el PIB se recupera, el sector acelera su crecimiento. Veremos qu\u00e9 pasa en 2015. Dicen que creceremos un 6,5%&#8230; \u00bfacertar\u00e1n?<\/p>\n<p>Os dejo el informe para que pod\u00e1is echarle un ojo y sacar vuestras conclusiones:<\/p><div class=\"blogs-contenido_2\" id=\"blogs-1205727306\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/J62EACTWzTHwL\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"An\u00e1lisis del Marketing en Espa\u00f1a. Estudio Ames 2014.\" href=\"\/\/www.slideshare.net\/jlcasal\/anlisis-del-marketing-en-espaa-estudio-ames-2014\" target=\"_blank\" rel=\"noopener noreferrer\">An\u00e1lisis del Marketing en Espa\u00f1a. Estudio Ames 2014.<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/jlcasal\" target=\"_blank\" rel=\"noopener noreferrer\">Jos\u00e9 Luis Casal<\/a><\/strong><\/div>\n<p>Las empresas nos necesitan. \u00bfQui\u00e9n sino, les llevar\u00e1 los peces a la red?<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jose-luis-casal\/\"><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2441 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-300x200.jpg\" alt=\"Jos\u00e9 Luis Casal para el blog de Marleting de IMF\" width=\"153\" height=\"102\" srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-300x200.jpg 300w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-1024x682.jpg 1024w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-720x480.jpg 720w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada-360x240.jpg 360w, https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/09\/joseluiscasal_original-retocada.jpg 1200w\" sizes=\"auto, (max-width: 153px) 100vw, 153px\" \/><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jose-luis-casal\/\"><strong>Jos\u00e9 Luis Casa<\/strong><\/a>l, tutor del <strong><a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">M\u00e1ster en Marketing y Comunicaci\u00f3n Digital<\/a><\/strong>de IMF Smart Education.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/si-el-sector-de-marketing-se-recupera-la-inversion-crece-el-doble-de-lo-previsto\/\" data-essbisPostTitle=\"S\u00ed, el sector de Marketing se recupera: \u00a1la inversi\u00f3n crece el doble de lo previsto!\" data-essbisHoverContainer=\"\">","protected":false},"author":10,"featured_media":3505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-3504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - 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content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/si-el-sector-de-marketing-se-recupera-la-inversion-crece-el-doble-de-lo-previsto\/?q=service\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-16T09:39:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T09:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2015\/10\/marketing-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1917\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jos\u00e9 Luis Casal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jlcasal\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta 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