{"id":3651,"date":"2015-11-17T16:08:24","date_gmt":"2015-11-17T15:08:24","guid":{"rendered":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/?p=3651"},"modified":"2020-06-22T11:37:14","modified_gmt":"2020-06-22T09:37:14","slug":"los-7-puntos-clave-del-seo-en-2016","status":"publish","type":"post","link":"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/","title":{"rendered":"Los 7 puntos clave del SEO en 2016"},"content":{"rendered":"<div class=\"blogs-antes-del-contenido\" id=\"blogs-2005433547\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/descargar-gratis-guia-mejor-perfil-linkedin-perfecto\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/d2xtbylwu97mzb.cloudfront.net\/\/blog\/prevencion-riesgos-laborales\/wp-content\/uploads\/2020\/06\/730x67-Guia-Linkedin.gif\";>\r\n<\/a><\/div><input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/\" data-essbisPostTitle=\"Los 7 puntos clave del SEO en 2016\" data-essbisHoverContainer=\"\"><p>A finales de septiembre, la revista Forbes nos daba las claves para poder tener clara nuestra estrategia <a href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\">SEO <\/a>en 2016. Y todo empez\u00f3 con el Mobilegeddon, donde se penalizaba aquellas sites que no estuvieran optimizadas para dispositivos m\u00f3viles.<\/p><div class=\"blogs-contenido\" id=\"blogs-375713333\"><a class=\"adi-banner-programa-imf adi-marco\" href=\"https:\/\/www.imf-formacion.com\/masters-profesionales\/master-marketing-comunicacion\" target=\"_blank\" title=\"Ir al M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<img srcset=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif 1x, https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280@2x.gif 2x\"\r\nsrc=\"https:\/\/blogs.imf-formacion.com\/blog\/img\/banners\/marketing-digital-336x280.gif\"  alt=\"M\u00e1ster en Marketing y Comunicaci\u00f3n Digital\">\r\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Los_7_puntos_clave_del_SEO_en_2016\"><\/span>Los 7 puntos clave del SEO en 2016<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5417c46b18\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5417c46b18\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/#Los_7_puntos_clave_del_SEO_en_2016\" >Los 7 puntos clave del SEO en 2016<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/#El_contenido_en_video_sera_el_rey\" >El contenido en video ser\u00e1 el rey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/#La_Optimizacion_Movil\" >La Optimizaci\u00f3n M\u00f3vil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/#Cambian_las_formas_de_busqueda\" >Cambian las formas de b\u00fasqueda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/#El_contenido_agregado_disminuira_el_trafico_a_Noticias\" >El contenido agregado disminuir\u00e1 el tr\u00e1fico a Noticias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/#El_contenido_social_va_a_ser_indexado_definitivamente\" >El contenido social va a ser indexado definitivamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/#Las_apps_indexaran_mas_alla_del_ASO_App_Store_Optimization\" >Las app&#8217;s indexar\u00e1n m\u00e1s all\u00e1 del ASO (App Store Optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/#La_Busqueda_Local_sera_totalmente_Local\" >La B\u00fasqueda Local ser\u00e1 totalmente Local<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"El_contenido_en_video_sera_el_rey\"><\/span>El contenido en video ser\u00e1 el rey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El mayor ratio de ROI estar\u00e1 en los contenidos audiovisuales, y el que mayor engagement producir\u00e1. As\u00ed que las plataformas de video online, como Youtube, Vimeo. Daylimotion, Metacafe y otras, ver\u00e1n considerablemente aumentados sus ratios de tr\u00e1fico. Sin olvidarnos del video nativo, el cu\u00e1l ya est\u00e1 comiendo una buena porci\u00f3n de tr\u00e1fico a estas plataformas. Como es el caso de Facebook, pero existen otras como Vine, Snapchat, Periscope y otras que est\u00e1n por llegar o nacer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_Optimizacion_Movil\"><\/span>La Optimizaci\u00f3n M\u00f3vil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ser\u00e1 crucial, por encima de los PC&#8217;s. Los usuarios m\u00f3viles crecen exponencialmente, y la mayor\u00eda de b\u00fasquedas generadas ya proviene de un dispositivo m\u00f3vil. As\u00ed que no toca otra que adaptarse, o quedar fuera de las SERP&#8217;s.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cambian_las_formas_de_busqueda\"><\/span>Cambian las formas de b\u00fasqueda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Y es que ya lo vision\u00e1bamos con la llegada de la web sem\u00e1ntica. Pero ya vamos un paso m\u00e1s all\u00e1, con los asistentes digitales (recordamos a Siri, o Google Now). Esto hace que cambien nuestros h\u00e1bitos de b\u00fasqueda. No nos expresamos igual hablando que escribiendo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"El_contenido_agregado_disminuira_el_trafico_a_Noticias\"><\/span>El contenido agregado disminuir\u00e1 el tr\u00e1fico a Noticias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La cobertura en vivo cada vez se asienta m\u00e1s en cualquier evento, de la forma que sea, pol\u00edtica, deporte, sectoriales, ferias, etc. lo que merma la difusi\u00f3n por canales tem\u00e1ticos o sectoriales como los peri\u00f3dicos, TV, radio, revistas, etc, incluso en publicaciones digitales. As\u00ed que participar en el momento va ser prioritario, con lo que la estrategia de marketing en Internet deber\u00e1 cambiar. La presencia en plataformas sociales va ser, ya definitivamente, obligada.<\/p><div class=\"blogs-contenido_3\" id=\"blogs-3093693954\"><!------------------------   M\u00e1ster Oficial en Direcci\u00f3n de Comercial y Marketing-336x280   ------------------------>\r\n<script type=\"text\/javascript\">\r\nvar bannersnack_embed = {\"hash\":\"bztk0c17y\",\"width\":336,\"height\":280,\"t\":1594306553,\"userId\":38949682,\"type\":\"html5\"};\r\n<\/script>\r\n<script type=\"text\/javascript\" src=\"\/\/cdn.bannersnack.com\/iframe\/embed.js\"><\/script><\/div>\n<h3><span class=\"ez-toc-section\" id=\"El_contenido_social_va_a_ser_indexado_definitivamente\"><\/span>El contenido social va a ser indexado definitivamente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A relaci\u00f3n del punto anterior, nos marca la pauta que deber\u00e1n tomar muy en serio los buscadores. El buscar que Indexen estas conversaciones ser\u00e1n fundamentales para aumentar el tr\u00e1fico.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Las_apps_indexaran_mas_alla_del_ASO_App_Store_Optimization\"><\/span>Las app&#8217;s indexar\u00e1n m\u00e1s all\u00e1 del ASO (App Store Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se da acceso a los motores a los &#8216;Deep Links&#8217;. Todo lo m\u00f3vil ser\u00e1 preferente a la hora de indexar. Por lo que definir y estructurar adecuadamente una app o web ser\u00e1 cr\u00edtico para las ara\u00f1as, y de ello va a depender obtener una buena posici\u00f3n en la SERP.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_Busqueda_Local_sera_totalmente_Local\"><\/span>La B\u00fasqueda Local ser\u00e1 totalmente Local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Con la llegada de nuevos widgets y otros artilugios port\u00e1tiles, como los relojes inteligentes, o las balizas inal\u00e1mbricas, hacen que la b\u00fasqueda sea cada vez m\u00e1s concreta, m\u00e1s detallada. Ya no se buscar\u00e1 por el nombre de la poblaci\u00f3n o la ciudad, sino que se llegar\u00e1 a solicitar informaci\u00f3n de un comercio a niveles de calles o esquinas. Los proyectos de Marketing Local aumentan y est\u00e1n al llegar al peque\u00f1o comercio, lo que puede que sea un nuevo tren al que subirse y no quedar totalmente descolgados de las tendencias de los consumidores.<\/p><div class=\"blogs-contenido_2\" id=\"blogs-2454366366\"><a href=\"https:\/\/www.imf-formacion.com\/comunicacion\/masterclass-marca-personal-juanmaromero\/\/\" target=\"_blank\">\r\n\t<img decoding=\"async\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/07\/guia-para-mejorar-tu-marca-personal.gif\"  alt=\"Gu\u00eda para mejorar tu marca personal\">\r\n<\/a><\/div>\n<p>2016 se presenta con evoluciones que pueden incluso parecernos demasiado extremas, pero con los continuos cambios de tendencias y h\u00e1bitos de los consumidores, estar preparados parece ser la \u00fanica v\u00eda para no caerse del carro. Formarse va a ser crucial en este camino.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jordi-torregosa\/\"><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1876 alignleft\" src=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2014\/02\/JORDI.jpg\" alt=\"Jordi Torregrosa, experto en marketing online.\" width=\"101\" height=\"125\"><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/bloggers\/jordi-torregosa\/\"><strong>Jordi Torregrosa<\/strong><\/a>, consultor de Marketing Digital<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"volverhome\"><a title=\"Volver a la home\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\">Volver a la home<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/\" data-essbisPostTitle=\"Los 7 puntos clave del SEO en 2016\" data-essbisHoverContainer=\"\">","protected":false},"author":9,"featured_media":3652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kt_blocks_editor_width":"","footnotes":""},"categories":[4],"tags":[227,193,52],"class_list":["post-3651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-buscadores","tag-posicionamiento","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los 7 puntos clave del SEO en 2016<\/title>\n<meta name=\"description\" content=\"A finales de septiembre, la revista Forbes nos daba las claves para poder tener clara nuestra estrategia SEO en 2016.Aqu\u00ed te indicamos cu\u00e1les son\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 7 puntos clave del SEO en 2016\" \/>\n<meta property=\"og:description\" content=\"A finales de septiembre, la revista Forbes nos daba las claves para poder tener clara nuestra estrategia SEO en 2016.Aqu\u00ed te indicamos cu\u00e1les son\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/los-7-puntos-clave-del-seo-en-2016\/?o=5655page5\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing Online\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-17T15:08:24+00:00\" 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School\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"contentUrl\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/wp-content\/uploads\/2020\/06\/logo-imf-mkt.svg\",\"width\":429,\"height\":68,\"caption\":\"IMF International Business School\"},\"image\":{\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.imf-formacion.com\/blog\/marketing\/#\/schema\/person\/26d87eb890ed6d2fbe7ba7201a927738\",\"name\":\"Jordi 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